KoMarketing Associates

NOVEMBER 10, 2021

Designing an effective B2B social media marketing strategy, however, is no easy feat. As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing. Strategic Execution for B2B Social Media. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Martech

SEPTEMBER 9, 2022

The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly intolerant of disconnected digital experiences, whether as consumers, as B2B buyers, or both. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar.

Marketing Automation Services 106

Marketing Automation Services Communities Hubspot Enterprise Management 106

Top Rank Marketing

FEBRUARY 7, 2024

For B2B companies, digital transformation is not a destination; it’s an ongoing journey. As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content. And buyers are turning to content marketing to help get those answers.

Digital Transformation 129

Digital Transformation B2B Advertising Benchmark Gartner 129

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. The benefits of a well developed B2B brand are far and wide. Your B2B website is no exception. Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! TikTok is for idiots.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Sage Marketing

NOVEMBER 27, 2021

Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job. HubSpot for Startup. HubSpot helps us do just that. . Making the Most of It.

Startups 98

Startups Hubspot Marketing Management Planning 98

Envy

JUNE 12, 2022

moments that a B2B executive can have.”. According to HubSpot’s 2022 State of Service Report , 90% of service professionals agree that customer expectations have increased to an all-time high, which is an apt statistic because 90% of customers rate the immediacy of responses as “very important”.

Work Management 118

Work Management Marketing Management Paid Search Agency Advertising Agencies 118

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Users will be able to leverage HubSpot AI to set up automated data correction processes.

B2B Marketing 117

B2B Marketing Work Management Marketing Management Peer-to-peer 117

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Vision Edge Marketing

APRIL 25, 2023

This is crucial for B2B companies in tough economic times. This is especially true for B2B professional service firms like us. For many B2B companies this may translate into offering value-added services that go beyond your core products and services. When it comes to customer retention, relationships matter.

Work Management 179

Work Management Marketing & Strategy Marketing Management B2B 179

B2B Digital Marketer

APRIL 14, 2022

Learn how to optimize your marketing process and get the most out of Hubspot and Salesforce. Learn how you can optimize your marketing process and get the most out of Hubspot and/or Salesforce. Lauren Kennedy is the founder of Coastal Consulting, a people-first marketing automation agency focused on HubSpot and Salesforce.

Hubspot 52

Hubspot Marketing Automation Services Paid Search Agency Terms and Conditions 52

Webbiquity

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. He was surely right, especially in the context of B2B marketing as well as the subscription economy. Get MarTech! In your inbox.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Communities 103

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Vision Edge Marketing

APRIL 11, 2023

HubSpot’s commitment to helping its customers succeed has helped the company build a loyal following among B2B marketers and sales professionals. Keep the Brand Authenticity Spotlight on All Messaging and Positioning The implications of having an authentic brand are significant when it comes to messaging and positioning.

Loyalty 200

Loyalty Brand Identity Branding Ad Building 200

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. Fatigue, a dry hacking cough and s**t-talk When the B2B sales and marketing relationship is unwell, you’ll see some very clear symptoms.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Hubspot

JANUARY 7, 2024

Overly enthusiastic language Part of a salesperson’s job is to stay positive. For example, a HubSpot sales rep would ask prospects if they were familiar with inbound marketing or inbound sales. In B2B sales, an executive sponsor is a high-level employee on the seller’s side who can provide guidance, expertise, or education to buyers.

Hubspot 85

Hubspot Work Management Marketing Prospects Marketing Management 85

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business. Post Content that Position You as a Valuable Virtual Consultant.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. They expect ease in their interactions In the B2B environment , customers are often dealing with complex products and services, and that’s after dealing with difficult buying journeys. And why shouldn’t they?

Ideal Customer Profiles 97

Ideal Customer Profiles Work Management Marketing Management B2B 97

Marketing Insider Group

JULY 14, 2020

Here are just some of the ways B2B sales will change as a result of this pandemic. Buyers demands are changing their needs from B2B businesses. B2B companies now believe that digital channels are twice as important as they were before. B2B businesses are careful not to market products that are non-essential for fear of backlash.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with. 8 tips for marketing to existing B2B customers. That’s where customer retention comes in.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). How to research topic clusters for inbound marketing B2B. The topic cluster tool on HubSpot. You’ll see reports like these.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Bannersnack

JANUARY 9, 2023

But some important positive ones are also coming into force: AI is leapfrogging, and Generation Z is taking center stage as workforce, decision-makers, and consumers with purchasing power. Hubspot’s State of Marketing Trends report summarizes the most important shifts perceived by marketers in 2022.

Trends 96

Trends B2B Marketing B2B Hubspot 96

FunnelEnvy

APRIL 1, 2024

All of this will require robust B2B demand gen strategies. This area is where B2B demand generation (demand gen) comes in. What is B2B Demand Gen for SaaS Companies? B2B demand generation focuses on creating brand awareness, driving interest, and generating leads for your SaaS product or service.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. 2021 State of B2B Digital Marketing. The State of B2B Buyer Enablement. Measuring Content Marketing Performance: A B2B Marketer’s Perspective.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. You want them to appeal to the majority of your target audience, whether by the position they hold, the size of their business, or the kinds of issues they have solved. Any Hubspot case study can serve as a great example to emulate.

Ideal Customer Profiles 336

Ideal Customer Profiles Practices Case Study Case Studies 336

SmartBug Media

NOVEMBER 16, 2022

The B2B marketing landscape has changed dramatically over the past few years. Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate with their peers before ever speaking to a sales or marketing person. Position yourself and your brand as thought leaders. Invest in Your Blog.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Inbox Insight

MARCH 7, 2023

A focus on the demand generation aspect of sales acceleration is long overdue and with it a seat at the revenue table for the B2B marketers that drive it. To grow more effectively, your company needs to provide an outstanding customer experience – which is where the flywheel takes center stage ( HubSpot ). What is the flywheel?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation B2B Sales Top of Funnel 98

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SmarkLabs

JUNE 13, 2022

In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. How to Build a Quality B2B Buyer Persona in Five Easy Steps for more tips on building your buyer personas. Graphic: HubSpot. Check out ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Lead Forensics

MAY 9, 2024

These 10 steps will see you through to building a world-class B2B sales team. It’s likely that you get tons of applicants for entry-level sales positions – as everyone thinks “I can do that” – but they couldn’t be more wrong! B2B sales as a profession can contain crushing lows; you need to be able to take a hit and carry on fighting.

Class 52

Class B2B Sales Ad Building Work Management 52

Spiralytics

APRIL 25, 2024

Because 72% of B2B SaaS customers expect personalization. As B2B marketers leverage information to tailor their engagement strategies to resonate on a personal level with each customer. Encourage Advocacy: Consider nudging your satisfied customers to share their positive experiences with others.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? And so many choices out there. Which are best for my industry and for my customers?

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. Very few B2B companies have mastered the art of podcasting.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52