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Why B2b marketers must leverage ratings and reviews for growth

Valasys

In a ferociously competitive B2B landscape, admit stern competition, leveraging ratings & reviews are paramount for marketers to attract, engage, convert & retain the customers. Learn more on Reasons to use Emotional Analytics in B2B Marketing. How Leveraging Ratings & Reviews can help Brands.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

And when your company provides a top-notch experience, customers will speak positively about your brand. HubSpot ] 70% of people trust consumer reviews online. HubSpot ] 72% of people get news from friends and family, making word-of-mouth the most popular channel for sharing. [

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Source: HubSpot. 77% of B2B marketing and sales professionals say personalized marketing experiences lead to better customer relationships. It’s one of the most trusted channels today.

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AI for B2B Marketing: Roadmap for 2020

Valasys

The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. Technological advancements have always helped the B2B industry.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).