KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. Let’s get started!

Adwords 121

Adwords PPC Paid Search Agency Google 121

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. It's super important when you're running PPC campaigns.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Although it’s a great platform, it can cost you a lot of money—and fast—if you don’t use it correctly, especially in B2B.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

BOP Design

NOVEMBER 19, 2019

In this post, I explain how Google Ads (formerly know as AdWords) works and why it makes sense for most B2B companies to integrate into their B2B marketing strategy. Google makes most of its revenue off advertising and most advertising is pay-per-click advertising, also known as PPC. How Search Ads Work.

PPC 66

PPC Paid Search Agency Ads Cost Per Click 66

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

The Marketing Blender

SEPTEMBER 27, 2019

See how PPC campaigns drive dramatic results for this B2B manufacturer. The power of PPC campaigns drive traffic and leads for B2B companies. Pay-per-click advertising (PPC) is the most efficient way to drive traffic and leads for B2B companies today—period. See Our Work.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

Directive Agency

APRIL 21, 2023

Then, with third-party directories, you can effectively capture high-intent traffic. Most of the traffic on directories comes from search. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Valasys

JUNE 24, 2021

Google, back in February 2021, announced the updated treatment of phrase match to include the broad match modifier traffic (BMM). Phrase match now will be able to work in Google Ads to improve PPC performance with the help of machine learning algorithms. Learn More: How to Plan a Successful B2B Marketing Campaign.

PPC 52

PPC Cost Per Click Google Trends 52

KoMarketing Associates

FEBRUARY 25, 2016

Take a closer look at the comparisons below: Drafting Your Fantasy Football Team vs PPC Campaign: Of course, the initial paid search build is what some may consider the easy part. For instance, keywords that were estimated to receive high quality traffic are not performing as planned. 2) Raise max cpc bids. Final Thoughts.

PPC 120

PPC Paid Search Agency CPC Cost Per Click 120

SmartBug Media

OCTOBER 31, 2019

From another perspective, pay per click (PPC) advertising campaigns may draw a lot of traffic, but those short ads cannot demonstrate much credibility. Most visitors who come to your website through PPC, or other paid promotional efforts, leave with their next click. Leverage Social Data.

Paid Content 65

Paid Content PPC Advertisements Advertising 65

LeadSquared

NOVEMBER 22, 2019

Ultimately, after a series of hits and trials, we learned and came up with the best PPC marketing hacks. Now, we have the secret ingredients required for an outstanding PPC marketing campaign. It helps us to track the complete path of a lead from the PPC lead source. Do you use Facebook / Instagram Ads for B2B?

PPC 52

PPC Lead Ranking Planning CTR 52

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. Establishing your PPC goals in the early onset of planning your campaign is the first thing you need to do. Develop PPC landing pages that offer a great user experience.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Valasys

OCTOBER 30, 2019

The race for featuring higher & ranking up in the Google search results for organic traffic is ferocious than has ever been before, making it imperative to using Google ads for B2B lead generation. Featuring high in the organic search results is also difficult owing to the zero-click search results.

Lead Generation 53

Lead Generation Paid Content Cost Per Click Paid Search Agency 53

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. B2B SEO is important, and there are statistics to back it up. B2B SEO is important, and there are statistics to back it up. But to reach the right audience, getting insights from the sales team is vital.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

EMagine B2B Blog

FEBRUARY 25, 2019

To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. Whether you’re brand new to digital marketing or just want to make sure your foundation doesn’t have any gaps, this article will help bring you the knowledge that will solidify your understanding of PPC advertising. What is PPC?

PPC 59

PPC Cost Per Thousand Funnel Advertising Advertising Agencies 59

Adobe Experience Cloud Blog

JULY 3, 2017

Traffic-Driven Metrics. It all starts with what I categorize as “traffic-driven metrics.” Clicks: The number of people who have clicked your ad after seeing it. CTR: Click-through rate of impressions to clicks as a percentage. CPC: The average cost-per-click across a campaign.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

KoMarketing Associates

DECEMBER 14, 2017

I’ve put together an overview of some of the biggest marketing trends from 2017 and offer some insight into how they should guide your B2B marketing in China for the coming year. . In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend. percent in 2015.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Directive Agency

NOVEMBER 23, 2019

As a search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?”. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model. Different Types of PPC Pricing Models. Busy work doesn’t equal quality work.

PPC 52

PPC Lead Ranking Paid Search Agency Pricing 52

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. Two Sides of the Same Digital Marketing Coin. What is SEO?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Kristina Halvorson Kristina is the author of ‘Content Strategy for the Web’ She is the CEO of Brain Traffic, a well-recognized content strategy agency.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

FEBRUARY 21, 2017

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume.

Activities 136

Activities Campaigns Brand Identity Branding 136

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Huptech Web

JANUARY 13, 2023

Display PPC Stats. Shopping PPC Stats. Amazon PPC Stats. For example, search advertising is great for driving targeted traffic to a website, while social media advertising can be used to increase brand awareness and engagement. Display PPC Stats. Shopping PPC Stats. Table Of Contents. Introduction.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

KoMarketing Associates

AUGUST 30, 2016

In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time. This updated is big news for advertisers, as desktop and tablet traffic, which were previously tied together, can now be bid on individually. Data points that should be looked at include: Click-Through-Rate.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

KoMarketing Associates

MARCH 3, 2016

For advertisers already in the top spots, they need to be prepared to see an increase in cost per clicks (CPC) as competitors try to break the top 4. It will be important for all advertisers to keep an eye on the average position and CPCs in the coming weeks and make changes accordingly. Conclusion.

Paid Search Agency 120

Paid Search Agency Cost Per Click Advertisements Advertising 120

Directive Agency

SEPTEMBER 15, 2017

What Is the Average B2B Budget for AdWords? . But understanding what the average B2B company spends on advertising can still be helpful. As of 2016, B2B marketers spent roughly $83 million on digital marketing in the U.S. How much is the cost per click (CPC) for the keywords we want? Image Source ).

Adwords 49

Adwords Budget Programs Cost Per Click Marketing Budget 49

Directive Agency

DECEMBER 11, 2018

What Is the Average B2B Budget for Ads? Additionally, in a 2018 report from Hanapin Marketing, 62% of respondents said they planned to increase their PPC budget in the next year. When it comes to ROI, it makes sense that a B2B company that wants to rank for the keyword “business services” might not see that much success.

Paid Search Agency 40

Paid Search Agency Budget Programs Cost Per Click Allocation 40

Directive Agency

MAY 30, 2019

As a B2B search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?”. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model. Different Types of PPC Pricing Models. Charging Based on Performance.

PPC 40

PPC Paid Search Agency Pricing Price 40

Directive Agency

MAY 30, 2019

As a B2B search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?”. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model. Different Types of PPC Pricing Models. Charging Based on Performance.

PPC 40

PPC Paid Search Agency Pricing Price 40

Onalytica B2B

OCTOBER 4, 2017

Have you seen an increase in web traffic, enquiries and sales? Influencer marketing can either be a stand-alone alternative activity to PPC or complementary – i.e. amplifying exposure of influencer generated content. What is the Cost-Per-Click, Cost-Per-Thousand or Cost-Per-Action?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Unbounce

JUNE 10, 2021

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. According to Google, Quality Score tends to lower cost-per-click.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Take a look at the following groups and determine how your B2B initiatives could benefit from becoming a member: 1.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120