B2B, Content and P2P - B2B Marketing Zone

Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

JULY 1, 2021

Merchant Cash Services. There are also the inherent marketing advantages associated with the online process of soliciting investors. Peer-to-Peer Lending (P2P Lending). It’s common for P2P lending to move much faster than traditional lending, so you can usually close your investment within three days if you choose.

Small Business Marketing

Small Business Marketing Peer-to-peer P2P Business

Social Media Best Practices with Your Oktopost Experts

Oktopost

APRIL 8, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm.

Social Media

Social Media Practices Media Best Practices

There’s a new B2B mandate

Canadian Marketing Association

APRIL 9, 2015

B2B customers are regular people too. OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). Everything is evolving to P2P, largely fed by social media.

P2P

P2P B2B Paid Search Agency Forrester

Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

AUGUST 18, 2015

In this episode we discuss the goal of content marketing, content platforms, and the most important analytics. Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? That’s content marketing. I actually love small businesses.I

P2P

P2P Trigger Marketing Advertising Agencies Content

30 B2B Social Media Tips for 2016

KoMarketing Associates

JANUARY 26, 2016

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1.

Social Media

Social Media Media B2B Tips

The Evolution of B2B Marketing—Brain to Brain

LEADership

NOVEMBER 25, 2014

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing! It’s important to remember this as marketers.

B2B Marketing

B2B Marketing Marketing Management Demand Generation Agencies P2P

B2B vs B2C Marketing: Developing a Unique Growth Strategy

B2B Marketing Insights - WE

APRIL 27, 2018

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. If you limit your marketing efforts to the strategy ascribed to your environment, then you’re limiting your growth potential. This is what led us to break out of the B2B vs B2C marketing battle.

Marketing Budget

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy

Customer Engagement Software Pricing Guide

TrustRadius Marketing

JANUARY 24, 2023

This Live Chat software comes with a chatbot that enables customer self-service and helps agents answer questions. This tool helps you unify brand messaging across multiple touchpoints through content personalization. Managed service providers can also use Adobe to manage websites for their customers.

Enterprise Management

Enterprise Management Work Management Marketing Management Pricing

Customer Engagement Software Pricing Guide

TrustRadius Marketing

JANUARY 24, 2023

This Live Chat software comes with a chatbot that enables customer self-service and helps agents answer questions. This tool helps you unify brand messaging across multiple touchpoints through content personalization. Managed service providers can also use Adobe to manage websites for their customers.

Enterprise Management

Enterprise Management Work Management Marketing Management Pricing

Customer Engagement Software Pricing Guide

TrustRadius Marketing

JANUARY 24, 2023

This Live Chat software comes with a chatbot that enables customer self-service and helps agents answer questions. This tool helps you unify brand messaging across multiple touchpoints through content personalization. Managed service providers can also use Adobe to manage websites for their customers.

Enterprise Management

Enterprise Management Work Management Marketing Management Pricing

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles

Ideal Customer Profiles P2P Opt-out Enterprise Management

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles

Ideal Customer Profiles P2P Opt-out Enterprise Management

Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

SEPTEMBER 15, 2015

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . A vast majority of the general public confuses Aon with being a consumer insurance provider, when in reality it is a B2B risk advisory company that guides its clients on improving their internal insurance practices.

B2B Thought Leadership

B2B Thought Leadership Brand Identity Branding P2P

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

JUNE 24, 2019

Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.

Work Management

Work Management Planning Marketing Management Peer-to-peer

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

JUNE 24, 2019

Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.

Work Management

Work Management Planning Marketing Management Peer-to-peer

How Can B2B Organizations Build Loyal Advocates for Their Brand?

B2B Digital Marketer

MAY 27, 2021

Every single employee, outside contractor, anyone who’s within your four walls, your parking lot, and your sphere are a part of the marketing team and part of the customer service team. The problem is, B2B marketers are not building advocates. Strategy first marketing as a base for all further growth.

Organization

Organization P2P Ad Building Brand Identity

Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

JUNE 27, 2023

Bob Wolfley has worn many hats: Content creator. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. It was my first piece of video content too. Big mess, but obviously for the content. Social media manager. Brand manager. Senior director of campaign strategy.

Marketing AI

Marketing AI Creativity Burn Rate B2B Thought Leadership

7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

MAY 29, 2017

A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. That's why it might be best to make sure your company name and logo are placed in that space -- to make sure they don't get cut off and cause the viewer confusion as to who's behind the video content on the page. The reward?

Banners

Banners Youtube P2P Paid Search Agency

Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

SEPTEMBER 30, 2020

The SaaS industry is growing rapidly: Between 2019 and 2023, the global SaaS market is forecast to be worth a staggering $60.36 Book My Free SaaS Marketing Consultation. This model takes a more conservative approach to marketing the product than their horizontal counterparts. Top Vertical SaaS Companies. What Is Vertical SaaS?

Verticals

Verticals Enterprise Management Work Management Marketing Management

23 Outstanding Social Media Marketing Guides

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media

Social Media Social Marketing Work Management Media

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Marketing and innovation produce results; all the rest are costs.'”

Enterprise Management

Enterprise Management Work Management Marketing Management B2B Marketing

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Search marketing should be a top priority for organizations in any industry. For B2B companies, getting found is just the beginning.

Search Marketing

Search Marketing Online Marketing Work Management B2B Marketing

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. Garrett Mehrguth : Yeah.

Copywriting

Copywriting Paid Search Agency Planning Advertising Agencies

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. Garrett Mehrguth : Yeah.

Copywriting

Copywriting Paid Search Agency Planning Advertising Agencies

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. Relationships Through Video.

Video Marketing

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. Relationships Through Video.

Video Marketing

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

JULY 16, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. These buying expectations are carrying over to B2B purchases as well. Definitely check out : Hyper Growth Marketing Sales Conferences.

Top of Funnel

Top of Funnel Conference B2B Sales Copywriting

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

JULY 15, 2019

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs.

SEO

SEO Paid Content Budget Programs Tools

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

JULY 22, 2019

Blake Emal: Welcome to the Yours in Marketing podcast. My career story: born and raised New Yorker, 15 years working in advertising and marketing. It’s a different approach to this modern age of marketing, and he’s the real deal. Sometimes it’s putting out a piece of content that I think will resonate.

Paid Content

Paid Content Paid Search Agency POS Work Management

Caring, Consistency, and the New Relationship Marketing

Convince & Convert

SEPTEMBER 15, 2011

It’s called The New Relationship Marketing. I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. Is doing more in social media, or participating more with relationship marketing, is it a linear relationship? In your case, you are the relationship marketing expert.

Curation

Curation Work Management Marketing Management Lock-In

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter

Twitter CRM Business Paid Search Agency

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

AUGUST 20, 2013

“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”.

Lead Generation

Lead Generation Search Marketing Lead Scoring Lead Ranking

B2B Marketing Zone

Seven Non-Traditional Ways to Finance Your Small Business

Social Media Best Practices with Your Oktopost Experts

Trending Sources

There’s a new B2B mandate

Using Content To Create That Zero Moment Of Truth

30 B2B Social Media Tips for 2016

The Evolution of B2B Marketing—Brain to Brain

B2B vs B2C Marketing: Developing a Unique Growth Strategy

Customer Engagement Software Pricing Guide

Customer Engagement Software Pricing Guide

Customer Engagement Software Pricing Guide

Achieving customer experience excellence at seven critical life cycle points

Achieving customer experience excellence at seven critical life cycle points

Taking Your Brand from “We know who they are” to “We know what they do”

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Yours in Marketing Episode 2 – ft. Cyrus Shepard

How Can B2B Organizations Build Loyal Advocates for Their Brand?

Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

7 of the Coolest YouTube Banners We've Ever Seen

Vertical SaaS: The Future of SaaS Is in Niche Industries

23 Outstanding Social Media Marketing Guides

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Yours In Marketing Episode 1 – ft. Joel Klettke

Yours In Marketing Episode 1 – ft. Joel Klettke

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Caring, Consistency, and the New Relationship Marketing

Is Twitter for Business Even Worth the Trouble | social crm.

9 Search Marketing Tips for Effective B2B Lead Generation

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