Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 359

Work Management B2B Marketing Marketing Management Content Marketing 359

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. He is the Founder & President of Tiecas, Inc. –

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. of B2B sales to new customers take four months or longer to close. What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). I highly recommend and use the Thesis Theme.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Is Your Industrial Website Still Just a Business Card? What’s on your list that’s not on here?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

My opinion is somewhat biased because I am an industrial and B2B marketing consultant. However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

ClearVoice

OCTOBER 27, 2023

Search engine optimization (SEO) has become a vital cornerstone for B2B (business-to-business) marketing strategies. B2B SEO is well-suited for attracting high-quality leads and fortifying your brand’s credibility regardless of your industry, product, or service. What is B2B SEO?

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Tony Zambito

NOVEMBER 22, 2015

What we can say is this: to put the customer at the center of the business, organizations must put customer understanding at the center of their strategy, planning, and day-to-day operations. What follows is s short video clip featuring David Edelman of McKinsey and Company.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

B2B Marketing Directions

MARCH 27, 2022

Source: Shutterstock Key Takeaways Online B2B marketplaces are changing the landscape of business-to-business commerce. of total global online B2B sales were made via online marketplaces, but they are forecast to account for 30% of all online B2B sales by 2024. eMarketer predicts that B2B e-commerce will total $1.77

Enterprise Management 52

Enterprise Management Work Management Marketing Management Merchandising 52

Scoop.it

JANUARY 11, 2022

Businesses are either B2B (Business to Business) or B2C (Business to Consumer). While you may be familiar with the two types of businesses, B2B and B2C content marketing strategies may not be familiar. What is B2B Marketing? What is B2C Marketing? However, B2C has a different end goal in mind.

B2B Marketing 52

B2B Marketing Content Marketing Paid Search Agency Lead Ranking 52

NuSpark Consulting

SEPTEMBER 1, 2015

That’s not true of our 3D laser scanner and many other complex business to business (B2B) products, services and solutions. B2B marketers face many obstacles on the way to the sale. Why is content marketing ideal for B2B companies? B2B Marketing Problem 1: B2B Products Are Complicated. It’s simple.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Huptech Web

JULY 7, 2022

B2B Ecommerce Platforms: Are you eyeing to promote or sell-off your business products and services to other businesses? You should have a B2B eCommerce platform to increase your reach in a particular demographic using other established companies in the locale. Example: Amazon, Alibaba, Flipkart, etc. to name a few.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Industrial Marketing Today

JULY 1, 2010

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. There is a big difference between what B2B customers say they want and what really drives their purchasing decision.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Optinmonster

FEBRUARY 26, 2020

Keyword insertion is an advanced feature, but one that is easy to use and could quickly up your PPC game. Microsoft Ads offers many of the same features as Google Ads, but there are a few ways Microsoft Ads stands out. ” Understand the Buying Cycle. Instagram and Amazon both offer visual search features.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Among other things, you can determine where a particular visitor/prospect is in the buying cycle based on actions they have taken or sites or pages they have visited.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Unbound B2B

JANUARY 16, 2023

What Is SaaS Marketing SaaS marketing is a very specific form of B2B software marketing that focuses on promoting a subscription-based SaaS product. Their sales cycle usually follows a three-step process: Acquisition : Getting new users onboard. In fact, 57%-70% B2B buyers do full online research before contacting sales teams.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

ClearVoice

DECEMBER 20, 2019

Johnson says there’s a major difference between writing a customer story for a multi-tenant retail company, a wine and spirits wholesaler or a B2B startup in a competitive space. Like with any article, a customer story should feature a beginning, a middle and an end that accurately show change, improvement, and end with happiness.

Ideal Customer Profiles 83

Ideal Customer Profiles Multi-Channel Buying Cycle Storytelling 83

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. B2B marketers work at all these levels. Four Common Myths.

Enterprise Management 235

Enterprise Management Work Management Marketing Management Marketing Automation Services 235

LeadSquared

MARCH 11, 2021

B2B marketing is different from B2C marketing in several ways. However, a deeper understanding of B2B vs B2C marketing can help you build campaigns that truly resonate with your target audience. In this article, we will discuss ten key differences between B2B and B2C marketing. What is B2B Marketing?

B2B Marketing 52

B2B Marketing B2B Planning Marketing Automation Services 52

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). In a new tweet, which also features the original tweet. Learn more about how marketers can use APIs here.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28