SmartBug Media

NOVEMBER 9, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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Hubspot Product Industry CMS Paid Search Agency 59

SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

Martech

SEPTEMBER 9, 2022

The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly intolerant of disconnected digital experiences, whether as consumers, as B2B buyers, or both. But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. Bringing us back together.

Marketing Automation Services 103

Marketing Automation Services Communities Hubspot Enterprise Management 103

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. Here’s an interesting one.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

SmartBug Media

JUNE 17, 2022

You’ve probably heard the term “inbound marketing” more than a few times since it first appeared on the marketing scene in 2005. But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI.

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Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

SmartBug Media

SEPTEMBER 15, 2021

What does inbound marketing have to do with your company’s share of wallet? The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Understand the inbound cycle.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

FunnelEnvy

APRIL 18, 2022

The huge expansion of the marketing technology sphere over the last decade has led to the creation of all kinds of statistics that may or may not be relevant to your business. A handful of metrics should matter most for B2B marketers, though. Sales qualified leads (SQLs) are the next step beyond an MQL. Source: HubSpot.

BANT 78

BANT Inbound Marketing Lead Ranking Marketing Qualified Leads 78

SmartBug Media

JANUARY 18, 2021

Build an all-inclusive inbound marketing engine. Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing. If you’re familiar with inbound marketing, you know that it’s a slow and steady race that includes incremental work that will build up over time.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Engagio

SEPTEMBER 8, 2021

These days, it is hard to imagine the marketing landscape without them, but as we look to the future and into the uncharted territory of a post-pandemic 2021, we have to ask ourselves what is next. The intersection of inbound marketing and ABM. Improved post-sale expansion. Marketing & Sales alignment.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

Valasys

MAY 27, 2019

This strategic business marketing approach, to target an account or a company instead of individual buyers, creates better chances for conversions by shortening the buyers’ journey which boosts the Return on Investment (ROI). of the total sales closures are completed by a salesperson. Source: SiriusDecisions).

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Heinz Marketing

JULY 29, 2022

As a strategic consulting firm, our number one objective is to ensure our people are armed with the experience and know-how to help our clients achieve their B2B goals. But once the dream candidate is onboard, we need to ensure our brand of B2B, the Predictable Pipeline methodology, is well trained and adopted.

Resources 104

Resources B2B Marketing Analytics Tools Lead Gen 104

Golden Spiral

MARCH 28, 2019

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). A few grumpy sales reps complain that inbound isn’t marketing. The rumbles have started. Organic search.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Marketo: which is the marketing automation platform to rule them all?

Marketo 111

Marketo Hubspot Enterprise Management Marketing Automation Services 111

SmartBug Media

AUGUST 19, 2021

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. If you want a solid inbound marketing plan, you need to assess your current content.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

ATAK Interactive

JANUARY 17, 2020

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they deploy these technologies. If you believe the gap between Sales and Marketing functions in the B2B space is going to continue to close in the 2020s, look no further than the technology.

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Hubspot Paid Search Agency Custom Publishing Outreach 88

Hubspot

JANUARY 7, 2024

But when an inside sales professional wants to establish their authority over the phone, they need to use their voice tone and pacing to get the point across. Sales reps who use these words sound like hesitant amateurs, so be very careful to avoid them. It’s not easy to build authority, especially if your prospects can’t see you.

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Hubspot Work Management Marketing Prospects Marketing Management 84

Vision Edge Marketing

APRIL 11, 2023

The company’s brand values, which include being helpful, transparent, and empathetic, are reflected in its marketing campaigns, blog posts, and customer interactions. The company’s brand values, which include trust, innovation, and equality, are reflected in its marketing campaigns, events, and product offerings.

Loyalty 200

Loyalty Brand Identity Branding Ad Building 200

ATAK Interactive

JANUARY 17, 2020

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they deploy these technologies. If you believe the gap between Sales and Marketing functions in the B2B space is going to continue to close in the 2020s, look no further than the technology.

Hubspot 78

Hubspot Paid Search Agency Custom Publishing Outreach 78

Strategic-IC

MARCH 5, 2018

As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed. For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. HubSpot State of Inbound 2015.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Rethink Content Marketing. Offer a Free Tool.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Hubspot

MAY 19, 2020

But if the importance of customer experience seems obvious to us as consumers, it begs the question: why is the buying experience for B2B companies still so bad? According to a CEB poll , the words B2B decision-makers associate with their buying experience include "hard, awful, painful, and minefield.". How do we explain this?

Account Based Marketing 95

Account Based Marketing ABM Buy Enterprise Management 95

nDash

NOVEMBER 10, 2021

With over 100,000 active users in 120 countries, the HubSpot ecosystem is an enormous market. The inbound marketing, sales, and service software boasts nearly six thousand partner agencies and service providers. Hire Melanie for her deep industry knowledge and experience writing about HubSpot. Charlene H.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Envy

NOVEMBER 26, 2018

Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach? Burning Question #1: What is Content Marketing? Burning Question #2: What is Inbound Marketing? Content marketing is essentially a subset of inbound marketing.

Marketing Agencies 1 89

Marketing Agencies 1 Paid Search Agency Advertising Agencies Inbound Marketing 89

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. One strategy that has gained significant traction in recent years is B2B influencer marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Confessions of a B2B Marketer

JUNE 15, 2020

Full show notes here: [link] Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Full show notes here: [link] Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Plus Tom shares an update on his sales pipeline and tells a story about a specific sales call.

Inbound Marketing 52

Inbound Marketing Ad Building Outreach B2B Sales 52

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. First, we’ll cover the four marketing fundamentals essential for every business to define. Graphic: HubSpot.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Seismic

NOVEMBER 8, 2021

Sending the right content at the right time to the right person is the strategy of inbound marketing. Seismic’s AI-powered platform surfaces hyper-relevant content you can use to connect with prospects, and when combined with the HubSpot CRM, reduces time spent on sales activities and research. Accelerate sales pipelines.

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Hubspot Marketing Analytics Tools Sales Cycle CRM 59

ATAK Interactive

JANUARY 17, 2020

“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they deploy these technologies. If you believe the gap between Sales and Marketing functions in the B2B space is going to continue to close in the 2020s, look no further than the technology.

Hubspot 60

Hubspot Paid Search Agency Custom Publishing Outreach 60

Valasys

APRIL 29, 2019

On April 25 th 2019, 6sense announced its integration with the HubSpot Marketing Hub so as to offer its full suite of capabilities to HubSpot B2B customers, which includes in-market predictive insights, dynamic account segmentation and analytics, and multi-channel audience activation.

Hubspot 49

Hubspot Multi-Channel Paid Search Agency Advertising Agencies 49

Lake One

APRIL 27, 2020

Minneapolis, MN : Lake One ® , a revenue operations and growth firm in Minneapolis, Minnesota, announced today that it has reached another new milestone as a HubSpot solutions partner, reaching platinum status. HubSpot ’s growth platform lets your entire company work together — from marketing, to sales, to customer service.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Advertising Agencies 52

Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

protocol 80

APRIL 15, 2024

Let’s take a realistic look at what a web, digital, or inbound marketing coach does for clients, and where you might gain value from one: Fair question.

B2B Marketing 82

B2B Marketing Inbound Marketing B2B Lead Scoring 82

SmartBug Media

FEBRUARY 19, 2024

In today’s ultra-competitive, fast-paced business environments, it’s essential to stay up to date with relevant technology and streamline business processes if you want your marketing, sales, and customer success teams to keep up. What Types of On-Site Business Training Workshops Does SmartBug Offer?

Training 59

Training CMS Development Account Based Marketing Business 59

Strategic-IC

SEPTEMBER 4, 2018

Head of Inbound Sales, Fes, provides insight and tips, as well as a short video walkthrough of how to generate early-stage sales conversations using HubSpot and Sales Navigator. How To Generate Early-Stage Sales Conversations. Now, HubSpot aren't a target account for us, they are a partner.

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B2B Sales Conversion Generation B2B 48