The Marketing Blender

JUNE 5, 2024

Are your B2B lead generation efforts feeling a bit…underwhelming? For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. That’s where b2b demand generation comes in. Understand the B2B Demand Generation Landscape Yes, you need leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Zoominfo

MARCH 9, 2021

Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Funnel measurement: This involves ensuring that metrics align with expected results while working with sales leadership to escalate issues with follow up, lead response time, and pipeline health. .

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Conversica

MAY 4, 2020

In that effort, we gathered a handful of articles and resources pertinent to business leaders looking to push forward despite the current crisis. MarketingProfs: “ Reaching and Persuading Buyers at a Time of Crisis: What B2B CMOs Can Do by Tom Cunniff, Mike Cucka. Wall Street Journal: “ Toward COVID-19 Recovery: 3 Economic Cases ”.

Resources 64

Resources B2B Thought Leadership Lead Scoring Lead Ranking 64

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.

Marketing Budget 100

Marketing Budget Research Lead Scoring Lead Ranking 100

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources. Types of B2B Lead Generation Strategies.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Exo B2B

SEPTEMBER 19, 2023

It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Zoominfo

OCTOBER 5, 2021

Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Funnel measurement: This involves ensuring that metrics align with expected results while working with sales leadership to escalate issues with follow up, lead response time, and pipeline health.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!).

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers. Yet, it is seen as a necessary evil.

Top of Funnel 129

Top of Funnel Product B2B Thought Leadership B2B 129

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. But make no mistake, it’s a significant investment of time and money.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

NuSpark Consulting

MARCH 24, 2019

In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. Most often, B2B companies use this format to: Introduce a new product or service. Distributing B2B White Papers. Outline industry trends.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Uh, that’s not the point.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Act-On Software reports that the majority of event attendees say going to live events is good for business goals and helps establish thought leadership. Bring Conversation to Another Medium. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Heinz Marketing

JULY 26, 2022

The B2B landscape is changing at a rapid rate, and buyers are also changing the way they buy. Partner marketing can broaden your reach, unlock new leads, generate new customers, and save costs so you can redistribute your resources elsewhere. Reach out to an industry thought leader, blogger, or influencer. Why is it beneficial?

Advertising Agencies 108

Advertising Agencies Planning Co-Registration Bundling 108

Contently

SEPTEMBER 10, 2020

It’s also opened up the door for Erik and me to have people give us a call and to ask our thoughts on what’s going on or certain things that individuals may be trying to do within their own organization. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Biznology

JULY 23, 2014

Respondents were asked all kinds of questions about their buying, influences, media preferences, resources, the works. They still rely on trade shows and events for product information–second only to peers and colleagues. Thought leadership. Here are the nuggets that were most revealing to me.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Ambal's Amusings

JUNE 9, 2010

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Britton is the producer of the thought leadership marketing blog Illuminating the Future. Recommended Resources. Britton Manasco. Over to you.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Lake One

MARCH 24, 2020

B2B buyers are empowered with more data then ever and shopping experiences in our consumer lives are informing our expectations in our business lives. Inbound also serves as a great way to develop your organization’s thought leadership and is extra powerful when combined with industry outreach and PR. Leverage tools.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

Savanta

MARCH 27, 2011

With this philosophy in mind we’ve partnered with B2B Marketing Magazine to compile a series of benchmarking reports. The latest in the series concerns B2B Search Marketing and in this post I’d like to share some highlights. The two most commonly used techniques in the modern B2B marketer’s armoury are now Email and Search.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

Adobe Experience Cloud Blog

JULY 15, 2009

The next interview in the B2B Marketing thought leader interview series is with Robert Bell, Vice President of Alan/Anthony, Inc., a partnership of business development and marketing experts, and co-author of the book B2B Without The BS ( along with Louis Zacharilla). If it's a good product, people will buy it."

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Sales B2B Marketing 48

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Trade Show Appointments. Don’t forget the B2B SEO basics as well. Those tactics in summary: YouTube Integration. Generate Leads for Exports.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Ambal's Amusings

MAY 5, 2010

Blog Modern B2B Marketing Twitter jonmiller2. Take some of the budget that you would normally allocate to trade shows and list purchases and allocate it to writers that can generate great content and the efforts to promote it. Recommended Resources. Modern B2B Marketing Blog. Jon Miller. Over to you.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Bluetext

APRIL 22, 2020

The COVID-19 Pandemic has expanded the “stay at home” audience for B2B businesses. . If your business is B2B, you should be aware of these audience changes and adapt your marketing tactics to keep up with the current trends. For B2B businesses, digital media channels are seeing a serious uptick in volume and inventory.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

Ambal's Amusings

MAY 10, 2010

Blog Modern B2B Marketing Twitter InboundMarketer. Traditionally marketing departments focused on creating leads for their sales teams by gathering names at trade shows or capturing emails from “contact me” web forms. Recommended Resources. Modern B2B Marketing Blog. B2B Lead Generation Blog.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You may want to think again.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

NOVEMBER 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Evaluate your resources. Have a content and promotional plan for your webinar, virtual trade show, and online events.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

The Effective Marketer

AUGUST 30, 2010

Online success comes from thinking like a journalist and a thought leader”. That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. Go to a trade show and the situation gets really bad. We have all been there. What is that acronym you keep using?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

SpotMe Blog

JULY 28, 2023

With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers. And finally, studies show that using event technology can increase planners’ productivity by 27% and increase attendance by 20%. 127 reviews) Capterra Score: 4.4 (14

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " I agree.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital. So, how do you exhibit thought leadership?

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 78

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital. So, how do you exhibit thought leadership?

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 78

Engagio

MARCH 25, 2019

With many of today’s most lucrative industries, including computer software, healthcare technology, marketing and advertising, generating more than half of their revenue through social selling, it’s clear this is the new tool of choice for B2B marketers. It’s simple, really. Personalized Video is Here to Stay.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118