Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. The triple touch is a tactic that salespeople use to engage prospects. Here’s the thing, if you’re in sales, you know that getting B2B prospects’ attention is tough. prospect’s first name], given your [role and responsibility], I thought it made sense to connect.”

Tactics 130

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 130

Heinz Marketing

OCTOBER 10, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 3 Unconventional Sales Tactics for an Unconventional Time. Some unconventional tactics to catch your prospects’ attention and make an impact during these unconventional times.

Linkedin 119

Linkedin B2B Thought Leadership B2B Webinar Metrics 119

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. We are in an era of next-generation B2B marketing convergence.

B2B Thought Leadership 217

B2B Thought Leadership Lead Ranking B2B Marketing Planning 217

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! That, in a nutshell, is Social Selling. What is Social Selling?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. However, what if these tactics aren’t bringing in enough new opportunities to fill your sales pipeline?

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Top Rank Marketing

MAY 29, 2024

But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more. B2B social media marketing requires more than just the occasional post from the brand account. Should you post short videos on YouTube as well as LinkedIn?

Social Media 99

Social Media Media Plans Planning B2B Thought Leadership 99

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B. Did you say risk-taking?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Expertise-based thought leadership (55%).

Marketing Budget 341

Marketing Budget Marketing Budget Creation Budget Programs Research 341

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. That’s why it’s important to know which B2B marketing trends are important now and over the next year.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

JULY 16, 2020

The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again. LinkedIn profiles, content, and messaging do not speak to the accounts they want – and to the human buyers, they want to engage with.

Top of Funnel 160

Top of Funnel Ideal Customer Profiles Profiling Linkedin 160

Marketing Insider Group

DECEMBER 18, 2019

But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The Most Trusted Channel. So which one is most trusted?

Social Media 306

Social Media B2B Thought Leadership Media B2B 306

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. LinkedIn Stats to Know in 2020. LinkedIn ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.

Lead Gen 107

Lead Gen Paid Content Social Media Sales Qualified Leads 107

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? But more on that in a bit.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Metadata

JANUARY 7, 2021

This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions. Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

Webinar Metrics 333

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 333

Trade Press Services

MAY 6, 2024

The B2B trade show market was $10.2 B2B trade shows offer companies the opportunity to debut new products and services, demonstrate thought leadership , enhance brand awareness, examine the offerings of competitors and industry leaders, and introduce new products and services—all in one location.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

Marketing Budget 111

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 111

The Marketing Blender

JUNE 5, 2024

Are your B2B lead generation efforts feeling a bit…underwhelming? For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. That’s where b2b demand generation comes in. Understand the B2B Demand Generation Landscape Yes, you need leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Martech

MAY 29, 2024

However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. Increasing volumes of leads to hit SQL outcomes as the tactic becomes increasingly saturated. All of it would be in the pursuit of high-conversion rates to SQLs and sustainable acquisition costs.

Lead Ranking 122

Lead Ranking Demand Marketing Qualified Leads Lead Gen 122

Walker Sands

FEBRUARY 21, 2024

Those four simple words encapsulate a conversation happening between B2B marketers and business leaders with increasing frequency. That’s according to our new survey, Outcome-based Marketing: The Case for a Perspective-Shift in B2B Marketing. What are stakeholders expecting you to achieve with your marketing initiatives?

B2B Thought Leadership 59

B2B Thought Leadership Planning Thought Leadership Marketing & Strategy 59

Oktopost

SEPTEMBER 22, 2021

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. In addition, Darrell is editor-at-large for Martech.org, and his recent keynote talks include the Martech Conference and the Get Stacked B2B Conference.

B2B Thought Leadership 123

B2B Thought Leadership Transparency Thought Leadership Paid Search Agency 123

Marketing Insider Group

MARCH 18, 2021

Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Form a comprehensive plan, pledging to follow the tactics you outline and use benchmarks to adjust for success. Become a Thought Leader.

Social Media 350

Social Media Work Management Webinar Metrics Social Marketing 350

B2B Digital Marketer

SEPTEMBER 28, 2023

Navigating the Challenges of Perspective in Digital Marketing Introduction In this episode of B2B Digital Marketer, John Gumas shares valuable insights on unlocking success in digital marketing. Thought leadership and targeted marketing campaigns are key strategies for success.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. Thought leadership plays a vital role in establishing credibility within this industry as well.

Cost per Lead 95

Cost per Lead Lead Generation CPL Generation 95

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Why is LinkedIn so popular? Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Marketing Insider Group

MAY 25, 2020

Now especially, it’s crucial to adjust your messaging and the marketing tactics you use to reach customers and prospects. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand? The category (B2B or B2C) your company falls into.

Social Media 322

Social Media Personalization Media Brand Identity 322

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

Social Media 73

Social Media B2B Thought Leadership Media B2B 73

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Adobe Experience Cloud Blog

OCTOBER 5, 2017

In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Use your inside sales people or a B2B telemarketing service to follow up on the phone. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Fill Calendars.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353