Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. This is an opportunity to lead.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Bluetext

APRIL 8, 2020

“We need to be seen as thought leaders.” ” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Thought leadership is common on home pages and primary navigation items, especially as increased velocity benefits SEO. We need to do it too.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Adobe Experience Cloud Blog

JULY 27, 2012

Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Building relationships with sales leads.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Price promotions may work in the consumer world, but they usually don’t work well for most B2B businesses. Your gift will be memorable, shared with other influencers and consumed over a period of time, leading to excellent exposure. Send them small, thoughtful gifts to help them relax during this hectic time of year.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 16, 2010

Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. I get tired just thinking of all this.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. Avoid letting opportunities slip through the cracks, by effectively nurturing leads via email.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Marketing Insider Group

JANUARY 28, 2015

Many businesses have ways to measure the cost per subscriber, or cost per lead. You can turn it into a Slideshare, or take the speaker notes and turn it into a blog post, or interview experts in the industry about their thoughts on the material – there are a lot of options here. Next, you can look at performance.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

NOVEMBER 9, 2009

Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. And other sites, such as the B2B Marketing Zone , aggregate blog posts on specific topics (b2b marketing in this case).

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

The ROI Guy

OCTOBER 22, 2010

These tailwinds for marketing automation solutions indicate a headwind for marketers, who are actively seeking solutions to help solve an increasingly challenging B2B sales environments. Marketing automation tools supporting drip marketing campaigns and lead nurturing can build relationships with buyers during a longer sales process.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Marketing Insider Group

FEBRUARY 28, 2013

And between data and insights that lead to better marketing techniques. — things like landing pages, microsites, or app-like interactions. But to achieve modern marketing alchemy — turning lead (i.e., Perhaps most importantly, senior marketing leadership needs to encourage real experimentation on the front-lines.

Planning 100

Planning Work Management B2B Thought Leadership Marketing Management 100

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. The right approach can turn any topic into content gold.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Leveraging B2B Content Marketing. Eighty-eight percent of B2B marketers in North America use content marketing. Microsites (44%). Your website is your primary decision touchpoint for B2B customers. Videos (74%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Webbiquity

OCTOBER 3, 2017

However, with B2B content marketing, rather than creating content that will be consumer-facing, your business is creating content for other businesses and the professionals who run them. You must use your B2B content marketing to build up your brand as a leader and as an expert resource in its field. Lack of content diversification.

B2B Marketing 255

B2B Marketing B2B Thought Leadership Marketing & Strategy Marketing Strategy 255

Hubspot

FEBRUARY 15, 2017

3) B2B Marketing Awards. The B2B Marketing Awards make for perhaps the most prominent celebration of marketing to businesses, by businesses. They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. 4) BMA Awards.

Paid Search Agency 70

Paid Search Agency Paid Content Advertising Agencies Budget Programs 70

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. More leads. Content marketing garners 3 times as many leads as paid search for every dollar spent.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

ClearVoice

JULY 12, 2022

With the combined data, knowledge, and leadership of the sales and marketing teams, strategies are generally more informed from the start. Marketing assets come with the promise of meeting the customer just where they are at — bringing a freshness, relevance, and usefulness that older B2B marketing strategies can’t quite keep up with.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . So what’s the catch?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result? Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

DECEMBER 16, 2013

Whether your goal is to gain traffic, leads, or sales, effective content marketing tactics attract, entertain, captivate , teach, and build trust. More simply, content turns brands into thought leaders. A DRI can be anyone on the team (Note: This is a great practice for leadership, communication, and management training).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world !

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world !

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud. Winner: HCSS.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Content Marketing Institute

OCTOBER 24, 2017

Let’s look at a few examples of video content that drives specific goals throughout the purchase process: Thought leadership. As a bonus, the Slide video ends with a link to a microsite that explains the technology behind the invention, and gives viewers a glimpse of other automotive technology projects Lexus has in the works.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28