Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Even Facebook asks for her help.”

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. Self-guided B2B buying journeys. Data from McKinsey reveals that 77 percent of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. B2B content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Contently

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Biznology

APRIL 10, 2017

Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots ? But follow-up video content—thought leadership videos, webinars, tech talks, testimonials, promotional teasers, etc., Download our white paper. Microsoft has the same idea.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 111

Work Management B2B Marketing Marketing Management Paid Search Agency 111

Contently

APRIL 23, 2020

You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board? Even B2B brands in niche industries? How relevant do you see content marketing being for B2B companies, and which kinds of content would you recommend? The answer: Yes.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Marketing Insider Group

FEBRUARY 3, 2014

As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Agility by my friend Carla Johnson.

Planning 100

Planning Peer-to-peer B2B Thought Leadership Thought Leadership 100

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). In the age of Twitter and Facebook, it's easy to let the channel be the answer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. Don’t forget about email marketing.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Everything Technology Marketing

JUNE 27, 2013

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. Download the new B2B Content Marketing Report to find out. Content marketing is going mainstream in 2013. Marketing automation is on the rise.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

The Lead Agency

SEPTEMBER 13, 2020

While these tactics are often used in the B2C landscape, B2B marketers should take note. B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. But, how can B2B businesses provide an enhanced experience for users with interactive content marketing?

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

KoMarketing Associates

OCTOBER 5, 2017

Act-On Software reports that the majority of event attendees say going to live events is good for business goals and helps establish thought leadership. Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Facebook (82% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? There are still, as we will see, small differences between B2B and B2C. There is this “white paper” from IDC but it dates back to February 2014: On the other hand, there are many, more recent studies, which survey marketers.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time. More and better content.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Facebook Extends Auto-Captioning to Videos From Pages https://t.co/DcHbbT0BwV

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Valasys

JULY 15, 2020

” Your content strategy framework transcends to more than just creating conventional forms of content to the use of white papers, e-books, and newsletters, for branding and advertising purposes. Read more on 13 Ways Agile Content Marketing Benefits B2B Enterprises. Be Data-Driven. Focus on User Intent. Prioritize SEO.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Porch Group Media

JULY 8, 2019

By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform.

Social Media 58

Social Media Social Marketing Trends Media 58

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. Some monitoring tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Image by HubSpot via Flickr.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

BOP Design

AUGUST 16, 2018

B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. We wanted a high-level view of whether B2B companies are doing content marketing.

Customer Surveys 48

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 48

Brandpoint

SEPTEMBER 20, 2019

She’s been in executive leadership positions in the digital and social media marketing space for over 15 years at companies like Disney Channel, Nestle and Universal Studios. At Nationwide, Kristi spends her time overseeing enterprise social media for both B2B and B2C brand platforms. knowledgeable, friendly, etc.)

Relevance 63

Relevance Top of Funnel B2B Thought Leadership Social Media 63

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). I’ll be publishing an update to this paper later in February – stay tuned!)

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Marketing Insider Group

AUGUST 26, 2015

My instinct was to get new leads through thought leadership content , research reports and white papers focused on the buyers in our space. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. So we tested this approach through publisher pay-per-lead programs. What does this mean?

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. After looking through their pitches, giving students ideas, and realizing that no one knows this is going on, we thought, ‘What if we got a partner to do a TV show?’” dawnpapandrea Click To Tweet.

Class 101

Class Digital Asset Management Education Webinar Metrics 101

Pam Didner

MARCH 17, 2021

For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content. This blog post is one of my most popular: How to Create a Solid Messaging Framework: A Guide for B2B Marketers. From a sales perspective, that’s fantastic. Messaging.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. What is the ultimate digital B2B buyer experience and how can you achieve it? The ultimate digital B2B buyer experience. Step 1: Define your digital B2B experience goals and activities.

Account Based Marketing 52

Account Based Marketing Buyer's Journey B2B B2B Thought Leadership 52

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. What is the ultimate digital B2B buyer experience and how can you achieve it? The ultimate digital B2B buyer experience. Step 1: Define your digital B2B experience goals and activities.

Buyer's Journey 52

Buyer's Journey B2B Account Based Marketing B2B Thought Leadership 52

Content Marketing Institute

DECEMBER 10, 2018

peers, prospects, partners) and help you increase thought leadership in your industry. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. You can then share that link on Facebook. LinkedIn links published on Facebook look good and amplify your content, says @LinkedInExpert.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Share this on Facebook. Could Facebook become a Lead Nurturing platform? B2B Marketing Content: Lure or Lasso? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100