B2B Thought Leadership Communities Peer-to-peer Trust Marketing 
Unbounce
MAY 11, 2022
That’s right, even in marketing. Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Trust us: We’ve been there. When *communities* collide—get it?
Content4Demand
OCTOBER 27, 2020
Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.
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Thinkers360
APRIL 7, 2024
Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. With a passion for nurturing leadership talent, I serve as a beacon of inspiration and guidance for aspiring leaders.
Tomorrow People
NOVEMBER 6, 2020
Just as importantly for those of us in marketing, the pandemic has forced us to shelve those well laid plans, those KPIs or objectives that were set at the start of the year, even our New Year’s resolutions. How can we, as marketers, move from a reactive to a proactive approach in order to gain the insights we need?
Rev
SEPTEMBER 20, 2023
The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. It’s much more a buyer’s market now than it used to be,” says Manuel Rietzsch, VP of Revenue Marketing at AudioEye. So much info, so much noise. People know the process.
Tomorrow People
NOVEMBER 12, 2018
“Put customers at the heart of your marketing strategy. The future is not all about technology, it’s about people too,” says Verint’s VP of EMEA marketing, Marije Gould. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. Put the customer at the heart of your marketing.
Marketing Insider Group
MAY 26, 2020
It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. But now is the time to shift the business, marketing communications and approaches. The actions you take today will determine your future market position.
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