Adobe Experience Cloud Blog

APRIL 3, 2017

Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. Align Sales and Marketing. Know Your Audience.

Account Based Marketing 128

Account Based Marketing B2B Thought Leadership ABM Thought Leadership 128

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. Lead-to-sale conversion rate. How many qualified leads. Cost-per-lead.

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Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

6sense

JANUARY 20, 2022

Our mission is to transform the way organizations create, manage and convert pipeline to revenue and that requires a willingness to change. This kind of change doesn’t happen because of a few process enhancements, or even better technology. I truly believe we are in this together in every sense of the word. It requires a movement. .

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. Strong Management: How Websense Structures Their Team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. Strong Management: How Websense Structures Their Team. 1 full-time employee).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Combined, these two sessions created a powerful and holistic view of how sales and marketing can partner to attract, engage, and close customers.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

APRIL 11, 2017

Today, many of your buyers do their own research long before they enter an active sales cycle. At this time, there are a handful of companies in the B2B space (known as third-party intent data providers ) that can provide you with data on what your prospects are learning and talking about online. Are you listening to them?

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Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

DECEMBER 20, 2010

discussed the top seven ways to utilize marketing automation to generate more sales revenue. Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs. According to AcquireB2B research, 25 – 33% of prospects buy your product after 1-18 months.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management? Technical background is important.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. At the top of your funnel, you’ll want your videos to expand your reach and attract new audience. Think : Entertain & Entice.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Tony Zambito

OCTOBER 27, 2010

Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog.    However, in this cycle buyers may be seeking to make deeper assessments than in past downturns. 

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Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Valasys

SEPTEMBER 30, 2019

BrightTALK launched its buying-intent targeting tool called Intent Leads early in the year 2019 to provide its B2B clients with a full-funnel suite of demand generation & lead generation products. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Inbox Insight

APRIL 6, 2023

While ABM may seem like a buzzword, the concept of prioritizing high-value accounts is not a new one for successful sales teams. However, what has changed in recent years is the expanded role of marketing in complementing and enhancing the account-focused sales approach. Reading time: 12 minutes How does ABM work?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Planning 52

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Do you ever pass a lead to Sales if it is an interested influencer instead of a direct economic buyer? from those we do not.

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Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Tony Zambito

OCTOBER 25, 2010

  Brian Solis , a thought leader on social media and author of Engage! ,   He offers us the insight that customers and buyers are saying no to being “objects of a sale” and yes to being “subjects of an experience.” 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

NOVEMBER 1, 2010

In the global business and digital world of today, and particularly in B2B markets, a monumental shift is occurring in our percepts of buyer behavior and buyer strategy.  .  Both offer illuminating perspectives that will cause us to think differently.

Design 100

Design Buyer Personas B2B Thought Leadership Lead Ranking 100

Chris Koch

OCTOBER 6, 2009

One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof).

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B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Ambal's Amusings

APRIL 21, 2010

How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Blog B2B Marketing Twitter GalenDY. " Blog B2B Marketing Twitter GalenDY. " Galen De Young. Over to you.

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B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

The ROI Guy

OCTOBER 22, 2010

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. The result, more noise and less engagement.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Tony Zambito

JANUARY 18, 2011

Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail?   Adam gives us a good sense of the numbers and dollars being invested in demand generation and marketing automation. 

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Buyer Personas Demand Generation Demand Generation 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

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Planning Marketing Budget Creation Work Management Marketing Management 100

Chris Koch

OCTOBER 6, 2009

One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof).

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Tony Zambito

MAY 18, 2011

We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.    The degree of interactions amongst buyers, both at a group and individual level, is most likely at the highest levels in the history of B2B selling and buying. 

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Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 16, 2015

in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

APRIL 13, 2009

As such, a common question I asked in the B2B Marketing Thought Leader Interview Series is "What is your advice for Marketers striving to increase marketing ROI?". Here are the Top Five Tips to increase marketing ROI, courtesy of our B2B marketing thought leaders: 1. lead management.

Marketing Management 48

Marketing Management B2B Thought Leadership ROI Marketing Automation Services 48

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. MarketingSherpa.

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ROI B2B Marketing Paid Search Agency Planning 100

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

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Relevance B2B Marketing Web 2.0 Brand Identity 60

Adobe Experience Cloud Blog

FEBRUARY 23, 2015

So I decided to write a post all about giving clarity to strategy—so it has a rightful place in both your mind and in your engagement marketing. For now, let’s define strategy as: a process of using knowledge to drive action. Here are examples of situations where I have seen strategy bring value to marketers: Lead Nurture Strategy.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Planning B2B Thought Leadership 48

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Adobe Experience Cloud Blog

JULY 7, 2009

.   The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing. lead nurturing. . lead nurturing. . lead nurturing. . lead nurturing. .

Top of Funnel 48

Top of Funnel Landing Pages B2B Thought Leadership Lead Nurturing 48

Adobe Experience Cloud Blog

JUNE 2, 2011

I recently got a chance to discuss the survey’s results and their implications for the future of B2B Marketing with Susan McKittrick, an Analyst and Senior Consultant at the Patricia Seybold Group. Why did you undertake research in data-driven marketing? 107 representatives from 71 companies responded to the survey.

Work Management 48

Work Management Marketing Management Marketing Automation Services Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? What aspects of the buying cycle are most important to open source companies? The entire buying cycle is important.

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 26, 2014

Many marketing organizations are struggling to differentiate segmentation from personalization ; others are still pushing out batch and blast email campaigns. Think of an old fashioned factory manager, dealing with high turnover rate and constantly trying to keep all of his work stations staffed. Relevance is the New Game in Town.

Relevance 48

Relevance Lead Scoring Lead Ranking Copywriting 48

Outgrow

MARCH 24, 2023

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. And the first order of that process is building a growth blueprint.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? 1 “leadership competency” of the future. The answer lies in shifting from traditional company product marketing to customer problem oriented marketing.

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Creativity B2B Marketing Lead Ranking Lead Scoring 60