Adobe Experience Cloud Blog

APRIL 4, 2015

Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.

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B2B Thought Leadership Mobile Marketing Thought Leadership Marketo 48

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It diversifies the content marketing mix. It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness.

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TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. Neil Patel’s Blog.

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Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Attract Your Ideal Prospects Before the Event.

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

This one should be essential for B2B and consumer marketers alike. While you’re on the content train, check out Be Bold, Be Engaging, or Be Gone: The Importance of Real-Time Marketing – all about serving content that cuts through the noise. Event Marketing b2b Consumer' Yes, I suppose it would.

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Paid Search Agency Ads B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

At Marketo, our core values include aspiration and learning, so when we work at our booth, we are encouraged to go to key sessions to expand our horizons. Events like this often include presentations from many amazing brands, for example ad:tech’s presentation roster includes: Forbes, Heineken, Twitter and many many more !

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Conference Organization B2B Thought Leadership Advertising Agencies 48

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « 9 1/2 Ways.

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Adobe Experience Cloud Blog

APRIL 8, 2015

Come hear Phil Fernandez, Chairman & CEO of Marketo unveil a bold vision for the future in this Marketing First world. The keynotes always leave the marketing nation buzzing with energy, excitement, and ideas—so don’t miss your chance to hear them. Get the “Know How”—Build Your Marketing Skills.

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Marketo B2B Thought Leadership Advertising Agencies Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 22, 2015

Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! From that first event through our last session, it could not have been more evident that the Marketing Nation is not only strong, but thriving. Marketing That Engages Us.

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Advertising Agencies Marketo B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year.

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Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Join us at Dreamforce and check out our Marketo Engagement Lounge!

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B2B Thought Leadership Buzz Marketo Conference 48

Adobe Experience Cloud Blog

JANUARY 16, 2014

Forrester’s Forum for Marketing Leaders EMEA (May 13) – London, UK. Marketing Week Live (June 25-26) – London, UK. B2B Marketing Summit – London, UK – Dates and details coming soon! ADMA (Association for Data-Driven Marketing & Advertising) Global Forum – Sydney, Australia – Dates and details coming soon!

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B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Marketo Marketing Nation Roadshow (Dates Coming soon!) – Atlanta, GA; Austin, TX; Chicago, IL; Toronto, Canada; Seattle, WA; Denver, CO . Integrated Marketing Week (June 3-4) – New York, NY. Content Marketing World (September 8-11) – Cleveland, OH. Did we miss any events you’re looking forward to?

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Planning B2B Thought Leadership Marketo Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising.

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Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Adobe Experience Cloud Blog

AUGUST 28, 2015

The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Some of you may be wondering, event check-in app?—What’s Cue marketing automation ! What’s that?

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Adobe Experience Cloud Blog

OCTOBER 2, 2015

Nearly 25, I thought to myself, when would there be a better time to disrupt my life and explore a new adventure? I shrugged my shoulders and thought, “When in Rome….”. Assessing your year-over-year return on an event will tell you if the events that you are consistently participating in are truly working…or if they’re not.

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B2B Thought Leadership Planning Marketo Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 28, 2014

Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. View all the sessions here: Marketers First Virtual Event Sessions. Marketing to consumers?

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B2B Thought Leadership Marketo Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? His presentation ranged from the need for adaptive websites, to the state of digital marketing.

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B2B Thought Leadership Thought Leadership Marketing Proposals Storytelling 48

Adobe Experience Cloud Blog

APRIL 15, 2015

While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. Marketing Transforms. He shared this powerful quote that made an impact on the Marketing Nation: It’s Complicated. Engagement Marketing Event Marketing b2b Consumer'

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Top of Funnel Marketo B2B Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

JANUARY 11, 2013

How do you get your thought leadership pieces to your audience? Promotional channels include email campaigns, events and social media. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. Post a Blog With Key Points From Your Asset.

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Adobe Experience Cloud Blog

JUNE 19, 2013

Webinars are one of the most cost-effective ways for B2B companies to generate leads and sales. For example, here’s a webinar we ran with Marketo, The Ultimate Revenue Engine: Maximizing Results Through Inside Sales and Marketing Automation. The more we all help one another promote the event, the more we’ll all win.

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Advertising Agencies B2B Thought Leadership Peer-to-peer Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 22, 2013

You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. In this blog, discover the who, what, when, how and why of lead nurturing through webinars and videos so you can take your buyers on a more engaging (and fun) journey. Event Marketing Lead Nurturing Modern B2B Marketing'

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Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. Because ABM is so targeted, it allows marketer to focus their resources efficiently and run marketing programs that are specifically optimized for target accounts.

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Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

What is the percentage of B2B vs. consumer-driven companies? Regardless of the type of company you are, B2B or consumer, these may be the most important questions you ask. The answers will help you build out the audience profile they expect at their event―and see if it’s a match! Thought Leadership Presentations.

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 9, 2014

A deep understanding of your customers and prospects is the #1 driver of marketing innovation, with 46% of respondents saying it precedes and drives things like risk-taking and executive backing. Consumer brands are still generally perceived as being more innovative than B2B brands. Event Marketing b2b Consumer'

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B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Here are some of the ways account-based marketers can work with other teams and departments to leverage their programs for an integrated ABM strategy: Events: Event marketers humanize your brand, creating opportunities for buyers and sellers to meet face-to-face. Accordingly, the metrics that matter look very different.

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Account Based Marketing Sales Management Top of Funnel ABM 48

Heinz Marketing

JULY 23, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to be able to talk to Amy Holtzman , VP, Marketing at Splash. And we are an end to end event marketing technology. ” for good reason.

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Top of Funnel B2B Thought Leadership Work Management Privacy Policies 41

Adobe Experience Cloud Blog

DECEMBER 19, 2017

Here are four critical areas of focus for marketers in 2018: Value Over Volume. If there is one thing to make absolutely sure of in 2018, whether you are a B2B marketer, B2C marketer, or somewhere in between, it is proving the intrinsic value of your company and its employees. 2018 Marketing Predictions from Marketo.

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Planning B2B Thought Leadership Thought Leadership Advertising Agencies 13

Adobe Experience Cloud Blog

JANUARY 5, 2017

With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Special Offers. Refer-a-Friend.

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Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? ). Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what?

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B2B Thought Leadership Advertising Agencies Planning Peer-to-peer 48

Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. Share your insight in the comments below!

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Planning Trade Show B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

MAY 15, 2015

What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses.

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B2B Thought Leadership Marketing Automation Services Thought Leadership Marketo 48

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

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Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

DECEMBER 12, 2013

This creates new fuel for your content marketing machine, helping to move prospects through the sales funnel. In fact, a recent study by the Content Marketing Institute shows that 59% of marketers are using webinars in their B2B marketing strategies. A guest blog post from one of the speakers.

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Webinar Metrics ROI Top of Funnel B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 26, 2014

Yes, there’s some deep thought that goes into deciding whether you’ll need to “lug” an item 3,000 miles home and then spend the next 3 months trying to extract yourself from someone’s email database). How do you think about creating tchotchkes for your events? Event Marketing b2b Consumer'

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B2B Thought Leadership Wikipedia Thought Leadership Conference 48

Full Circle Insights

JANUARY 26, 2021

Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. Blog: Agile Marketing and the Measurement Sprint.

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