Paul Gillin

MAY 13, 2010

Do they include the keywords that customers use to find you? This is particularly important for b-to-b companies, which establish long-term relationships with their customers. Tags: B-to-B marketing website. If they can’t answer those three questions after one minute, then your message isn’t clear enough.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Marketing Insider Group

MAY 19, 2015

I researched keywords, I interviewed customers, analysts and influencers in our space and basically created a corporate website that looked more like a blog. What’s the difference between B to B and B to C Content Marketing? Content marketing. Click to Tweet]. We led with customer questions and our best answers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

Vidyard

MAY 18, 2017

Search engine optimization is so key for all of us marketers, and with video, you can rank better with Google as well as use all that rich information within your videos as part of your metadata and use your keywords within your pages to generate more inbound traffic on the topics you’re talking about.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Marketing Insider Group

MAY 31, 2012

Adobe interactively displays content on their website for each keyword and media buy based on context instead of creating separate landing pages for every campaign, message, tactic and media placement. adobe interactively displays content on the website for each keyword, media buy based on context. Must understand search and keywords.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

B2B Digital Marketer

SEPTEMBER 29, 2020

Content marketing has become a magic keyword in the world of digital marketing. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. What are my B to B marketing buddies who tell me their stories? Nicoline Maes ( 09:49 ): Yes.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Yahoo stops using meta keywords for search. Social media use soars among b-to-b marketers. Few b-to-b firms are signing up for Super Bowl XLIII advertising. YouTube is routinely serving more than a billion video views per day. Google Removes Page Rank from the Webmaster Tools. September 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Paul Gillin

MAY 25, 2010

Those stories are rich in the keywords that customers use.”. His advice to prospective b-to-b bloggers: “Be prepared to stick with it for a while; it takes a couple of years to build up your presence. “When I pass people in the hall, I’ll ask if they had any recent customer interactions that were interesting,” he says.

BtoB 50

BtoB B2B B to B Blogger 50

Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. Garrett Mehrguth highlights data-backed approaches and tactics for you to test. You’ll find out how to maximize your time and efforts on search marketing in 2018.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

MLT Creative

APRIL 17, 2012

The name of your company is your ultimate keyword. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Do you have new things to say to your customers and prospects?

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

Ambal's Amusings

JANUARY 7, 2010

B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. For instance, if you have multiple pay-per-click ads that use different keywords, you should have multiple landing pages that reference each of these keywords so your reader quickly understands the connection. B2B Lead Generation Blog.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

MLT Creative

DECEMBER 22, 2011

b2b OR b-to-b marketing. Google special syntaxes allow search engine users to search in specified parts of the Web site or page for the specific search keyword. Narrow search and retrieve results containing all of the words it separates. business marketing AND strategy. b2b marketing NOT technology. B2B marketing strat*.

B2B 40

B2B B to B Advertising Agencies Domain 40

MLT Creative

OCTOBER 21, 2011

Today’s empowered consumers in both B2B and B2C aren’t silent and their opinions and perceptions can be gauged in many ways, including keyword alerts, online and phone surveys, social media monitoring, etc. I believe it’s easier than ever because there are so many ways to check the pulse of your marketplace.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. If your website is still optimized for the same keywords as 18 months ago (or longer), now is a good time to re-validate your key search phrases.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JUNE 18, 2008

However, the coverage does have an element of navel-gazing: "Since the year 2000, B-to-B marketing has undergone dramatic changes—in strategy, budget, measurement, philosophy and tactics.the Internet has certainly been a big part of these changes." comparing PPC to SEO conversions, with a goal of maximizing both).

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

JULY 7, 2008

Getting a brand new URL ranked for important keywords can take six months or longer.If However, the report authors' advice that "B-to-B videos should employ high-quality, professional techniques to reflect your brand and convey authority" is.not exactly wrong, but too simplistic. There you have it.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

B2B Digital Marketer

OCTOBER 5, 2020

Nobody was focusing on, especially in the B to B space, the, the marketing side. Do we have the right keywords? And so I guess the, the, the summer to summarize this topic, you know, buying awareness for B to B and super targeted awareness has never been easier than it is right now.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

APRIL 29, 2021

So to get lost with that, and after this, we’ll, we’ll ask a little bit about your background is if you could answer to me or help me answer, what question do B to B digital marketers need to be asking themselves today? So that’s why I think what you’re going to talk about today is really important.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Digital Marketer

MARCH 8, 2021

You go back in making sure the right keyword is in place and to put in the right number of internal links. So in your mind, in your perspectives perspective, what is B to B digital marketing. Jim Rembach (37:55): And so what that means is all you have to do is go to B, to B 3m.com and then do a search for Rio, which is R Y O.

High Quality Lead 52

High Quality Lead Marketing AI Optimization Effectiveness 52

Online Marketing Institute

JANUARY 4, 2011

Two factors are at work here: Blog content that is frequently updated and loaded with your team’s most important keywords lead to greater visibility on search engines. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Buzz Marketing for Technology

JUNE 27, 2008

Keywords: Dick Nolan , digital natives , Eric Clemons , Harvard Business School , Prensky , Rob Austin , University of Washington , Wharton. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse. Development.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Marketing Zone Posts

JANUARY 4, 2011

26 Must-Have Negative Keywords for B2B PPC Campaigns - The Point , March 16, 2010. Mapping the Tech Buyer’s Journey - B-to-B Labs , June 29, 2010. B-to-B Marketers: How Many Calls Does it Take to Make a Sale? Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Why Integrating Your Blog with Your Homepage Is Vital to Your Content Marketing Strategy and to Google SEO - Content Marketing Today , September 3, 2010 It’s All about the Maximizing the Frequency of Critical Keywords on Your Homepage. Other Active Keywords. Social Media (239). 20+ Cool Social Media and Web Tools , September 15, 2010.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Dead wrong.

Ning 40

Ning Paid Content Facebook Sales Management 40

Ledger Bennett

JUNE 17, 2019

If we send a lead down funnel from paid search, my goal is to work with sales to understand which keywords, ad copy, landing pages are sending the biggest deal sizes, highest closed/won ratio, and best quality customers. Organizations that are aligned across their Revenue Engine achieve 19% faster growth. Importance of a Good Story.

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Other Active Keywords. B to B (18). Content (229). 25 Great B2B Content Marketing Articles , August 11, 2010. 6 Rules for Content Marketing , August 27, 2010. What Goal is Your Marketing Content Achieving? August 3, 2010. Content Marketing Converts Even the Toughest Business Buyers , August 12, 2010. 2010 (502). Tactics (67).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people. So, they're mostly on topic. The first is context.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28