B to B, Forrester and Marketing - B2B Marketing Zone

Study: B2B Marketers Remain Focused on Customer Acquisition

KoMarketing Associates

AUGUST 3, 2017

Research now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers.

Studies

Studies Acquisitions B2B Marketing B to B

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. Some of it is direct marketing, such as email, display, and PPC search. And YouTube in 10th place?

Paid Content

Paid Content Social Media Customer Surveys Paid Search Agency

38 Handy Stats to Prove the Value of Personas

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product. SiriusDecisions). DemandGen).

Lead Scoring

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads

Roundup From This Year’s SiriusDecisions Summit

DemandBase

MAY 17, 2019

It’s that time of year again when thousands of eager marketing and sales leaders descend on an unsuspecting convention center—this time, to our great collective relief, in Austin rather than Las Vegas—for the annual SiriusDecisions Summit. After a week of reflection, though, there were a few themes that started to emerge: ABM is here.

Account Based Marketing

Account Based Marketing DemandBase B to B ABM

Why You Need to Ditch Marketing Campaigns in 2016

B2B Marketing Directions

NOVEMBER 29, 2015

Marketers have long used campaigns as the basis for planning marketing efforts. Today, however, rising buyer expectations and changing buyer communications preferences require new kinds of marketing communications methods that don't fit the traditional campaign construct. For example, Forrester Consulting recently wrote: ".

Campaigns

Campaigns Planning Lead Ranking B to B

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Marketing Strategy

Marketing Strategy Marketing & Strategy Content Marketing Planning

B2B spending on interactive marketing will double by 2014

The ROI Guy

MARCH 8, 2010

According to a report released Thursday by Forrester Research, B2B interactive spending is expected to double by 2014, reaching an anticipated $4.8B,from from 2009's $2.3B

Interactive Marketing

Interactive Marketing Spending B to B B2B Marketing

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Marketers might be investing in blogs than they are really worth.

Spending

Spending Media Mobile Advertising Forrester

Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. 40% of Marketers plan to increase their budgets in 2010. IT marketers meeting buyers' online content needs.

Paid Content

Paid Content Online Marketing Paid Search Agency Web 2.0

Sales Enablement Effectiveness?

The ROI Guy

SEPTEMBER 3, 2010

According to sales and marketing analyst firm SiriusDecisions, “Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. So why are the sales enablement investments not paying off? April 2009.

Effectiveness

Effectiveness Forrester B to B Sales Cycle

Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

JULY 23, 2015

Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.

B2B Sales

B2B Sales Forrester B2B Disintermediation

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer

Peer-to-peer Marketing Automation Services Spending Marketing Budget

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

MARCH 8, 2012

I’m B-to-B. my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. This week, we’re going to talk a bit about a forth-coming report from Forrester Research.

Paid Search Agency

Paid Search Agency Companies Work Management Facebook

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. of respondents), and peers (28.7%), especially early in the lifecycle.

Work Management

Work Management Marketing Management ROI Marketing Automation Services

Understanding the New Roles in Marketing

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery.

Planning

Planning Paid Search Agency Advertising Agencies Top of Funnel

Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Peer-to-peer Demand

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". IBM Using Chocolate to Capture African Market. Search Engine Marketing. Forrester Wave: Service Desk Management Tools, Q2 2008. Energy Efficiency.

Enterprise Management

Enterprise Management Work Management Marketing Management Paid Search Agency

Writing Your Own Book to Establish Authority

B2B Digital Marketer

OCTOBER 19, 2020

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! Raza Imam is an entrepreneur, author, speaker, and coach with a passion for digital marketing and personal development. 15:53 – What’s overrated in B2B digital marketing.

Enterprise Management

Enterprise Management Work Management Marketing Management Sales Qualified Leads

B2B Reads: Stereotypes, Lead Nurturing, and Axe Throwing

Heinz Marketing

MAY 11, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Forget What You Think You Know About Content Marketing: B-to-B CMO Spotlight. Great insight via Forrester. An interesting analogy about content marketing.

Lead Nurturing

Lead Nurturing B to B B2B Thought Leadership Leads

Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

MAY 19, 2015

Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources.

Disintermediation

Disintermediation Planning B to B Marketing Proposals

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Explore the interactive whitepaper: Rightsizing Blades for the mid-market. Energy Efficiency.

Enterprise Management

Enterprise Management Opinions Work Management Marketing Management

64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Lead Scoring Best Practices (Buzz Marketing for Technology podcast).

Budget Programs

Budget Programs Marketing Automation Services Resources Marketing Budget

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. With buyers suffering from information overload, how can a marketer break through the clutter and connect?

Budget Programs

Budget Programs Work Management Marketing Management Marketing Automation Services

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

Enterprise Management

Enterprise Management Paper Work Management Marketing Budget

B2B Marketing Zone

Study: B2B Marketers Remain Focused on Customer Acquisition

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Trending Sources

38 Handy Stats to Prove the Value of Personas

Roundup From This Year’s SiriusDecisions Summit

Why You Need to Ditch Marketing Campaigns in 2016

18 of the Best Content Marketing Strategy Guides of 2013

B2B spending on interactive marketing will double by 2014

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Online Marketing News in 2009: The Year’s Hottest Events

Sales Enablement Effectiveness?

Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

Five Reasons You May Not Be Spending Enough on Content Marketing

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Understanding the New Roles in Marketing

Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Writing Your Own Book to Establish Authority

B2B Reads: Stereotypes, Lead Nurturing, and Axe Throwing

Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

Digital Natives in Our Midst | Advice and Opinion

64 B2B Marketing Tools and Resources

Top 60 B2B Marketing Posts and Hottest Topics November 2010

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

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