KoMarketing Associates

OCTOBER 18, 2017

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

The Freeman Company

NOVEMBER 1, 2015

Chief Marketer highlights FreemanXP in its annual B-to-B Top Shop listing

B to B 40

B to B Advertising Agencies Paid Search Agency Ad Agencies 40

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

The Freeman Company

OCTOBER 12, 2015

Also ranked as the largest B-to-B experiential marketing agency in the United States.

B to B 40

B to B Advertising Agencies Paid Search Agency Ad Agencies 40

KoMarketing Associates

AUGUST 3, 2017

Research now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

KoMarketing Associates

NOVEMBER 13, 2017

Research now shows that although marketers are interested in providing a personalized customer experience, they still lack the tools and data to do so on a consistent basis. The CMO Club and Conversant recently released the “5 Ways to Win Customers with Tech” report, which exhibited the opinions of 60 senior marketers.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

The Freeman Company

MAY 10, 2016

Get the 411 on Top Takeaways from Top B-to-B Event Marketers

B to B 40

B to B Event Marketing Marketing 40

Biznology

JULY 12, 2018

Our latest webinar interview is about B2B marketing with expert Ruth Stevens. So marketing behavior has to keep up! Mike Moran interviewed marketing consultant and author Ruth P. Stevens about the key B to B marketing trends you need to pay attention to right now. Thanks to our sponsors! Like this post?

Trends 141

Trends B2B Marketing B to B BtoB 141

markempa

JUNE 27, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

B to B 120

B to B Lead Generation B2B Marketing Generation 120

KoMarketing Associates

SEPTEMBER 21, 2017

Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. B2B Marketers and Customer Acquisition.

B to B 136

B to B Paid Search Agency Companies B2B 136

The ROI Guy

NOVEMBER 19, 2009

Alinean and sales and marketing consultancy Sirius Decisions just wrapped up an important new webinar for marketers - B-to-B Marketing in a Buyer-Driven World. View the recorded webinar at: https://alinean.webex.com/alinean/lsr.php?

B to B 40

B to B Buying Cycle Webinar Metrics Consulting 40

KoMarketing Associates

NOVEMBER 2, 2017

As CMOs look ahead to the New Year and beyond, research suggests that they will be moving from a more product-centric marketing strategy to a buyer-centric model. Marketers were asked to rank their growth strategies in terms of importance to their company over the next two years on a scale of 0 to 100.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

markempa

AUGUST 15, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

The Freeman Company

MAY 1, 2018

Learn from top marketers at the Experiential Marketing Summit

B to B 40

B to B Marketing 40

The Freeman Company

FEBRUARY 2, 2016

How the PCMA annual meeting connected with a new generation

B to B 40

B to B Event Marketing Marketing Generation 40

MLT Creative

JUNE 16, 2010

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

InsightSquared

APRIL 23, 2019

Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” Then, there was “Account-Based Marketing.” Understanding the buying group journey is crucial for creating marketing and sales strategies that work.”. What the Heck Are Buying Groups?

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

markempa

AUGUST 18, 2014

Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” This requires a different kind of thinking to drive a different way of marketing. Serve first and market second.

B to B 120

B to B Marketing & Strategy B2B Sales Paid Search Agency 120

Biznology

FEBRUARY 3, 2020

People ask me all the time what they should be reading to keep up on B2B marketing. Some people say that the UK marketers are way ahead of the US, because their smaller universe means they have to work harder. Content Marketing Institute. Joe Pulizzi’s genius was to see the value of content marketing long before everyone else.

Resources 171

Resources Research B to B Advertising Agencies 171

BOP Design

SEPTEMBER 7, 2021

What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. B2B, or B-to-B, or BtoB Marketing: General Stats. B2B, or B-to-B, or BtoB Marketing: General Stats.

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

eTrigue

DECEMBER 2, 2021

Digital marketing has transformed how most organizations market today. Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. To accomplish this critical objective, marketing needs to substantially raise its game.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

ViewPoint

FEBRUARY 8, 2017

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet.

B to B 120

B to B Cost per Lead Marketing Automation Services Inbound Marketing 120

AgencyEA

MARCH 19, 2018

Having executed several large projects in the Bay Area, we’re extra excited that this year’s Experiential Marketing Summit takes place in San Francisco. This pinnacle event marketers’ conference brings together more than 1,500 marketers from around the world. Power Panel: The 2018 B-to-B Dream Team.

B to B 70

B to B Dwell Advertising Agencies Conference 70

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Will my mail be delivered?

Resources 120

Resources B to B Work Management Marketing Management 120

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Heinz Marketing

AUGUST 28, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. From a marketer’s perspective, many of the same principles, objectives and strategies now apply equally. Five Ways to Avoid the Pitfalls of Binary Decisions.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

Heinz Marketing

NOVEMBER 13, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The reason growth is threatened, slowed, or stopped is not because the market is saturated. With Workers Largely at Home, B-to-B Marketers Devise New Ways to Find Customers.

B2B Thought Leadership 108

B2B Thought Leadership Brand Identity Branding B to B 108

Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. To survive and thrive, product and solution marketers must evolve their competencies.” They have shifted from a product-based to a persona-based content framework.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. To survive and thrive, product and solution marketers must evolve their competencies.” They have shifted from a product-based to a persona-based content framework.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

The Freeman Company

APRIL 11, 2016

Celebrating brand experience innovators.

B to B 40

B to B Event Marketing Marketing Brand Identity 40

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

APRIL 2, 2015

Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. The rise of the marketing technologist. Real-time marketing gets real.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Leading Results Rambings

OCTOBER 22, 2013

They had a couple of good sales folks and two marketing managers. One salesperson left and one of the marketing staff left, and now the owners were back to working IN the business instead of ON the business. If this situation feels at all familiar, a small business marketing consultant can help. email, pay per click, etc.),

Small Business Marketing 74

Small Business Marketing Consulting B to B Work Management 74

Avitage

JANUARY 28, 2016

” When it customs to B2B marketing and selling content, it appears most organizations don’t know either. In addition to being a driver of marketing and selling outcomes, content plays a critical role in acquiring data on customers, buyers and other key audiences. Even SiriusDecisions was surprised by the results.

Cost 120

Cost Organization B to B B2B 120

Biznology

DECEMBER 5, 2014

Some B2B marketers know exactly what accounts are in their target market. These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. What a luxury! It’s almost like mass customized selling, with maximum coverage and minimal waste.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. Some of it is direct marketing, such as email, display, and PPC search. And YouTube in 10th place?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Heinz Marketing

MARCH 26, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B-to-B Marketing Doesn’t Have to Be Boring. Thank you, Dave Coffaro , for this insightful post full of interesting and robust information. .

Analysis 93

Analysis B2B B to B Paid Search Agency 93