MLT Creative

FEBRUARY 2, 2012

Photo Credit: Total Pro Sports Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

B2B Marketing 40

B2B Marketing B to B Advertising Agencies Planning 40

MLT Creative

JULY 30, 2010

With that in mind, I’m an agency guy, so from an agency perspective in the B2B space, the number-one hardest thing seems to be getting buy-in from our clients. Patrick Manes is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. Today as CEO of midwest-based Proteus, Knecht’s focus is on leveraging technology to empower and engage buyers in complex B2B sales cycles.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. ” Are you a B2B marketer who’s active in social media? Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

NOVEMBER 16, 2010

If you’re like me, you’re a bald, 30 something, B2B marketer. If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. How do you measure the effectiveness of social media in your organization?

Social Media 40

Social Media Allocation ROI B to B 40

MLT Creative

JANUARY 30, 2012

QR codes are still somewhat on the fringe, but with smartphone numbers constantly on the rise, there are still some great opportunities to add them to your B2B marketing mix. There have been several articles over the past year with ideas for utilizing QR codes in B2B. Will you consider QR codes for your B2B marketing mix?

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Guest bloggers who wrote for MLT's Ideas @ Work: B2B Blog Q&A: How do I start a B2B Blog? The LinkedIn Company Profile: Is your B2B in the top 1%? Are You Hungry For More B2B Sales? But you can do better.

B2B Thought Leadership 40

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MLT Creative

SEPTEMBER 24, 2010

As a creative director and co-founder of Velocity , a B2B marketing agency in the UK, he’s a kindred spirit and someone I proudly follow (and retweet). I’ve known @DougKessler through social media for almost two years, and he was one of the first thought leaders I added to my “ B2B Braniacs & Maniacs ” tribe.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

MLT Creative

AUGUST 2, 2011

This Week's B2B Word on the Street is: SELLING. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Download advanced content from our B2B Marketing Idea Series: He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!"

B to B 40

B to B B2B Advertising Agencies B2B Sales 40

MLT Creative

MARCH 1, 2012

If you’re reading this, there’s a good chance you’re also in B2B marketing. Until recently, I was possibly the least automated B2B marketing professional on Twitter. The B2B Twitterer Of The Year Awards recognize professionals each year who set great examples. They need help and they want information.

Twitter 40

Twitter Advertising Agencies Process B to B 40

MLT Creative

JULY 9, 2010

If you develop and consult on b2b branding like I do, or just want to see how your brand stacks up, I recommend this guide as an excellent starting point. Glenn Taylor is a partner and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Buzz 40

Buzz Brand Identity Branding B to B 40

MLT Creative

JULY 11, 2011

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. I’m nominating and voting for many of the B2B marketing “braniacs & maniacs” I follow, and I think it’s a great way to say, “Thanks for the helpful tweets.". Great question.

Twitter 40

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MLT Creative

AUGUST 9, 2011

I am one of three partners at the B2B marketing agency, MLT Creative. We decided to never again justify weaknesses in our own marketing efforts with the old “cobblers' kids have no shoes” line; after all, our agency is similar to our clients in that we are a B2B business ourselves. View Billy's Other Blog Posts.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

OCTOBER 20, 2010

I recently wrote a guest post for The Social CMO , “ B2B marketing without creative has no punch ,” which included a list I thought I’d share on this blog as well. Don’t be lazy. You’re in a competitive sport; be professional about it.

Creativity 40

Creativity B2B Marketing Advertising Agencies B to B 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

APRIL 25, 2011

After reflecting on it the past few weeks, I think there are some great takeaways from this that every B2B firm should consider. B2B firms often make marketing decisions based on field experience gained over the years. Not just as numbers and demographics alone, but as partners who can help you fine-tune your B2B marketing efforts.

B2B 40

B2B B to B Advertising Agencies Focus Group 40

MLT Creative

MARCH 7, 2011

Using QR codes for B2B programs can be just as powerful if you understand they’re a new technology with a (for now) limited audience. At MLT Creative, we’ve recently done a few QR code projects for B2B. Do QR codes have a future in B2B? Download content from our B2B Marketing Idea Series:

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

SEPTEMBER 2, 2011

Earlier this summer, our B2B marketing agency had the honor of hosting Michael Gass – one of the world’s leading experts on new business – as a speaker for an event at our east Atlanta campus. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

MLT Creative

APRIL 8, 2011

For several years in a row, we have received the award for “Best B2B Integrated Marketing Campaign,” and this year we also took home top honors for “Best Event Marketing Campaign – Under $100K.” Atlanta is home to many global B2B giants as well as innovative startups. No brag, just fact.”

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

AUGUST 9, 2010

This Week's B2B Word on the Street is: CREATIVE. At our B2B marketing firm, MLT Creative, the motto is "We make ideas work." Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Get your B2B LinkedIn Toolkit.

Creativity 40

Creativity Advertising Agencies B to B B2B 40

MLT Creative

APRIL 17, 2012

A prospective B2B client is considering a name change for their business. Some of these ideas apply as much to a new product name or business unit branding as they do to a company name. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

MLT Creative

FEBRUARY 14, 2011

Later it occurred to me that, in B2B marketing and new business, there may be some parallels here worth noting. Lose the fear in a new business meeting. When going into a new business meeting, even a veteran presenter still gets “butterflies. photo credit: www.fishingfury.com. photo credit: www.fishingfury.com.

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B to B B2B Advertising Agencies Business 40

MLT Creative

DECEMBER 9, 2010

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. Why not ask B2B marketing experts I trust to answer my question via tweet? Why not ask B2B marketing experts I trust to answer my question via tweet? Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

MLT Creative

AUGUST 12, 2011

Although we’re now good friends and have often met to collaborate on major B2B marketing projects, we sometimes disagree. ” Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Download advanced content from our B2B Marketing Idea Series:

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

MLT Creative

SEPTEMBER 8, 2011

My experiment did at least prove to me that I can keep up a busy pace of paying work while also investing time in blogging and social media to contribute to our agency’s inbound marketing efforts. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

MLT Creative

MAY 25, 2010

Well, whatever you're doing in the B2B marketplace, please be sure the customer and prospect engagement experience is well thought out, lest it be you or a client who ends up with "crickets in your hair." And in B2B sales, that is certainly far better than just the chirping of crickets. What can be done? 2010 Lead Generation Guide.

CRM 40

CRM Advertising Agencies B to B BtoB 40

MLT Creative

AUGUST 1, 2011

This is the fourth article in a series that began as guest blogs for Savvy B2B. Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. Think of social media as a social business function.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. This is a diverse group of incredibly sharp minds, and whether you’re a B2B or B2C marketer, a PR practitioner, social media beginner or expert, you’ll want to follow them, too. Cick here to follow this list.

Social Media 40

Social Media B to B Media Advertising Agencies 40

MLT Creative

SEPTEMBER 22, 2011

Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

MLT Creative

AUGUST 16, 2011

Over the past three decades, our agency has brokered millions of dollars in printing on behalf of our B2B clients. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Download advanced content from our B2B Marketing Idea Series: What do you think?

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

MLT Creative

OCTOBER 21, 2011

Most marketers, especially those in B2B, understand the importance of customer relationship management. What should small business to business organizations consider priority relative to customer-facing activities? Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

MLT Creative

FEBRUARY 25, 2011

If you’re still reading this, the main message of my story is that Twitter is a powerful tool to connect and engage with people in almost every endeavor – both in your business and your life. Glenn Taylor is a partner and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

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B to B Advertising Agencies Creativity Twitter 40

B2B Digital Marketer

AUGUST 25, 2020

Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn’t solve the customer’s problems then it doesn’t matter at all. Linda Ruffenach is an entrepreneur committed to helping business owners achieve their vision of Total World Domination. Timestamps/Outline.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

SEPTEMBER 22, 2020

Listen to this episode of the B2B Digital Marketer Podcast , as John O’Connor shares why although the digital age has changed, the marketing principles remains the same. John O’Connor is the CEO of the European B2B customer experience (CX) company Deep-Insight. 00:36 – John’s background in B2B Digital Marketing.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

MLT Creative

DECEMBER 22, 2010

What does this childhood story have to do with business-to-business marketing? Pow-Wows : In B2B marketing there are often way too many meetings, and I believe in making the most of each one to avoid the need to repeat it later. ” If you’re reading this, you probably share my interest in B2B marketing.

Creativity 40

Creativity B2B Marketing Advertising Agencies Planning 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

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B2B Marketing Work Management Marketing Management Advertising Agencies 40