Biznology
DECEMBER 21, 2011
Business buying processes are getting longer, and—most important—involving more parties than ever before. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. But there’s more. Active social media outreach.
Online Marketing Institute
NOVEMBER 28, 2012
Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Promotional Event.
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MLT Creative
JUNE 16, 2010
Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. Patrick Maness is Director of Marketing Strateg y with B-to-B marketing agency MLT Creative and heads their Rhode Island office.
MLT Creative
JUNE 22, 2010
The call was business-to-business and, since B2B marketing is what we do at MLT Creative, I'm always willing to discuss a mutually beneficial business deal. But that's not what the call was about. But that's not what the call was about, either.
DivvyHQ
APRIL 26, 2017
With 24 million travelers choosing San Francisco as a tourist destination every year, San Francisco Travel’s mission is to promote the city to potential visitors around the globe. SFT’s Content Mission, Scope (and Pain). “It has improved workflow and communication between the team drastically.”
MLT Creative
MAY 27, 2011
Our client invested in a booth at an industry trade show and wanted to generate leads while promoting their presence at the show. Promote before, during and after the show. As a standard course of action, our approach is to promote the client before, during and after the trade show. Since this was for a B2B.
MLT Creative
MAY 17, 2010
reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Amy and her team planned, promoted and did an outstanding job pulling off this event. Patrick Maness is Director, Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.
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