B2B Data-Driven Marketing: What You Need to Know Today

Biznology

If you’re selling to business buyers, data about your customers and prospects is essential to success. Even with the data on hand, many marketers are unsure of what to do with it. You need to get a grip on customer data, and figure out how to put it to work for your business. You’ll find out: New sources of B2B data you may not have known about before. Today’s most effective applications of data in B2B marketing.

B to B 173

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work. Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals: Scenario A: Forced Labor They grab a […]. Telemarketing B-to-B telemarketing lead generationAre you dialing for dollars or wasting your money with telemarketing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Servant Marketing Matters

B2B Lead Generation

Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” ” I feel the same way, but I’ve painfully learned that it’s futile to make changes outside before we make changes inside. This requires a different kind of thinking to drive a different way of marketing.

B to B 260

B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010

Sales Lead Insights

If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! This one-hour webinar will cover: The latest trends in B-to-B lead generation, and how you can leverage them; Which lead gen strategies and tactics are working best, and which no longer work for enterprise companies like yours; The pros and cons of various marketing media for generating, nurturing, and qualifying leads.

B to B 133

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Give them objective rules to follow. Then, develop a very simple process by which reps pass their data to this group. Test a few vendors to find the one that works best with your data.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

B2B: Business Media. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. We reserve the right to edit/remove comments. Business Dev.

Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled

Sales Lead Insights

A recent press release from SiriusDecisions states that based on the company’s business-to-business benchmarks: Roughly 44 percent said their marketing spend for 2009 will be reduced; The hardest hit marketing budget categories are advertising (down 17 percent) and events (down 12 percent); 25 percent said marketing spending will remain about the same as in 2008. However it appears that some B-to-B marketing initiatives are getting more funding rather than less.

B to B 100

Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled

Sales Lead Insights

A recent press release from SiriusDecisions states that based on the company’s business-to-business benchmarks: Roughly 44 percent said their marketing spend for 2009 will be reduced; The hardest hit marketing budget categories are advertising (down 17 percent) and events (down 12 percent); 25 percent said marketing spending will remain about the same as in 2008. However it appears that some B-to-B marketing initiatives are getting more funding rather than less.

B to B 100

B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B to B 120

The Changing Rules of B2B Marketing

Paul Gillin

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. But to thousands of technology professionals around the world, Hanson is a celebrity.

Rules 96

Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Marketo

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. The Myth of Rationality in B2B Buying. Yet personal risk is a huge factor in B2B buying.

When business-to-business marketing is person-to-person, it can change the world.

MLT Creative

A couple of months ago, I was interrupted at work by a phone call from Ryan Gamble, co-president of the Seattle-based Storyville Coffee Company ; he may not have known it at the time, but he had no more than 60 seconds to keep my attention before I would politely - but hurriedly - hang-up. He didn't have me at hello, but when he said that he'd just been to the MLT Creative website, he at least bought himself another few seconds. Thanks, and I hope to see you here!

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads.

B2B Lead Generation by Phone: An Interview with Michael Brown

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. He is the B2B telemarketing and telesales consultant and telemarketing trainer whom I frequently recommend to our clients. Michael, first off, I know you hate to use the word “telemarketing.&# And yes, human beings do need to communicate LIVE!

B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing.

Trust 52

Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. In 2012 millennials made up 27% of B2B purchasers. By 2014, millennials made up almost half of B2B buying decision makers at 46%. You did the research. You wrote the plan.

Think Outside the B2B Trade Show Booth

MLT Creative

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Our client invested in a booth at an industry trade show and wanted to generate leads while promoting their presence at the show. As a standard course of action, our approach is to promote the client before, during and after the trade show.

What’s the hardest part of B2B inbound marketing?

MLT Creative

This question was recently posed to a LinkedIn Group of which I’m a member, and it got me thinking, because it’s a question you could approach from a few different angles. With that in mind, I’m an agency guy, so from an agency perspective in the B2B space, the number-one hardest thing seems to be getting buy-in from our clients. There have been other challenges for sure, but these are the ones that seem to surface more often than not.

B2B Marketing Lessons From Broadway Joe: Can't Wait to Win

MLT Creative

I wrote this post more than two years ago and thought of re-posting it while watching a new HBO documentary on Joe Namath, called “ Namath: From Beaver Falls to Broadway.” It includes his heroics, his humanity and, yes, even the infamous sideline interview from 2002 in which he tried repeatedly to kiss reporter Suzy Kolber during a live broadcast. In business, as in football, we can’t wait to win. Either way, I can’t wait to win, can you?

Five Tips For Better B2B Marketing Content

MLT Creative

There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive. Forget all the things you want to say about your company. What do the people you sell to need to know?

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. The old “sales funnel” model is giving way to more sophisticated analytical frameworks.

B2B Word on the Street: Selling

MLT Creative

This Week's B2B Word on the Street is: SELLING. He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!" to "The leads aren't weak. I have been in the advertising and marketing business for decades now, and I believe it's my understanding of the creative process, strategy, human nature and selling that has helped me succeed. I was a part-timer, so I didn't have to take the job as seriously as the older salesmen I worked with.

Words 73

Do you really know your B2B customers?

MLT Creative

During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User. To be honest, I was excited to be asked my opinion and be involved in this first-ever customer roundtable. After reflecting on it the past few weeks, I think there are some great takeaways from this that every B2B firm should consider. Download content from our B2B Marketing Idea Series

2011 B2B Marketing Predictions

delicious b2bmarketing

Search/ Close Home About Team Approach Marketing Results Services Branding Business Marketing Collateral Communications Plan Digital Marketing Strategy Direct Marketing Emerging Marketing Tools Killer Presentations Marketing Plan Public Relations Sales Tools Search Engine Marketing (SEM) Social Media Marketing Trade Shows Web Site Design and Development Clients Testimonials Current Satisfaction Survey Pick me! We are always trying to stay on top of the B2B trends in the marketing industry.

B2B Word on the Street: Guerilla Marketing

MLT Creative

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes. From dancing costumed mascots to the Flying Elvi , it’s not the most dignified side of marketing, but it can be effective.

9.5 Ways Your B2B Marketing Can Be More Creative

MLT Creative

I recently wrote a guest post for The Social CMO , “ B2B marketing without creative has no punch ,” which included a list I thought I’d share on this blog as well. This is the best time ever to be in marketing, but it’s no time to stand still. Great questions lead to great answers and big ideas. Sometimes it lightens the mood, changes your perspective and leads to a great idea. Marketers are in the storytelling business.

Skype 67

If You're In B2B Marketing, Get Your Head Around Social Media ROI

MLT Creative

If you’re like me, you’re a bald, 30 something, B2B marketer. If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. The latest report showed no surprises in where B2B marketers were going to allocate budgets in 2011. • 69% of responders are going to increase Social Media spending.

Social Marketing to the Business Customer: A One-in-143,871 Book

Oracle

Remember journalism’s five W’s : Who, what, when, where, why? “ Social Marketing to the Business Customer ” by Paul Gillin & Eric Schwartzman (John Wiley & Sons) just might be the digital parallel. The authors have boldly tackled the topic of social for the B2B marketer. I searched the first hundred titles, and not one – other than the subject of this review – mentioned business-to-business, b-to-b, or B2B.

Do QR codes have a role in B2B marketing?

MLT Creative

They seem to be the latest thing in print media and a good way to increase customer involvement. Considering it’s still new technology to most consumers, the big increase makes sense. Using QR codes for B2B programs can be just as powerful if you understand they’re a new technology with a (for now) limited audience. At MLT Creative, we’ve recently done a few QR code projects for B2B. Do QR codes have a future in B2B?

Retweet, But Never Surrender: The B2B Marketing Manifesto

MLT Creative

As a creative director and co-founder of Velocity , a B2B marketing agency in the UK, he’s a kindred spirit and someone I proudly follow (and retweet). I’ve known @DougKessler through social media for almost two years, and he was one of the first thought leaders I added to my “ B2B Braniacs & Maniacs ” tribe. The new eBook was a wake-up call for any B2B marketing professional still sleepwalking through their career.

B2B Book Buzz: The Brand Gap

MLT Creative

How to Bridge the Distance Between Brand Strategy and Design. ” The style of the book is based on a presentation, using illustrations and diagrams to help you recognize the five disciplines of branding and learn to apply them to various situations. I really enjoyed how the author kept the descriptions and explanations as simple and focused as possible to illustrate his points. The Brand Gap. Expanded Edition. A Whiteboard Overview by Marty Neumeier.

Buzz 57

A B2B Marketing Idea Takes Flight On Twitter

MLT Creative

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. The B2BTOTY Awards Program, now in its third year, is the brainchild of Joe Zuccaro , who says, “It’s not just about how many followers someone has, or how often a person tweets in a given time; it’s about creating a community, and the value a B2B entity brings to it.” This year, it is easier to nominate and vote for your favorites.

Before Deep Diving Into B2B Social Media Marketing.

MLT Creative

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. To be successful in social media, it helps to be human. Follow great bloggers and take time to comment and share links to their content.

Take the guess work out of B2B guest blogging

MLT Creative

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. One way to achieve this is by adding guest bloggers to your strategy. In How to Be a Guest Blogger Any Editor Will Love , Michele Linn, shares her experiences as the editor of Content Marketing Institute blog. Writing for other blogs is a fantastic way to share your expertise and get your name out there," says Linn.

The B2B Word on the Street: Creative

MLT Creative

This Week's B2B Word on the Street is: CREATIVE. Coloring outside the lines" and "marching to the beat of a different drum" are not actions attributed to conformists. Creative and original would seem to be synonymous, but it also takes a lot of creativity to apply an established idea or concept in a brand new way. Ideas already exist all around us, so we don't always have to make more. Get your B2B LinkedIn Toolkit

Words 64

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

A B2B Marketing Fail With Positive ROI

MLT Creative

I n late July I began a month-long mission to increase my contribution to our agency’s content marketing efforts. I wanted to prove something to myself, to my coworkers, and to my clients and prospects. The point I was hoping to make was “If I can find the time, so can you.” ” I set multiple goals for myself with and was determinted to achieve measurable marketing results. I can do much better and I plan to.