B2B Data-Driven Marketing: What You Need to Know Today
OCTOBER 14, 2015
If you’re selling to business buyers, data about your customers and prospects is essential to success. Even with the data on hand, many marketers are unsure of what to do with it. You need to get a grip on customer data, and figure out how to put it to work for your business. You’ll find out: New sources of B2B data you may not have known about before. Today’s most effective applications of data in B2B marketing.