Act-On

DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It might be time to implement marketing automation with a new provider!

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Martech

NOVEMBER 21, 2023

You’ve heard the standard guidance — prioritize, automate and use data. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. And yes, data is your guiding light, especially when resources are scarce. It’s good advice.

Allocation 112

Allocation Resources Work Management Marketing Management 112

KoMarketing Associates

MARCH 3, 2021

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts. Additionally, 46.6% This is compared to 42.4%

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

KoMarketing Associates

OCTOBER 5, 2021

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. In terms of the top challenges, most marketers (39%) cited a lack of training/resources/knowledgebase. Identifying Top Marketing Automation Challenges.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

Zoominfo

SEPTEMBER 3, 2020

Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. What is Email Automation? Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. What are the Benefits of Email Automation?

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

SendX

MAY 31, 2021

YES, Email Marketing is different from Marketing Automation. So, no automation? Actually, there is… You can use Email Marketing Automation to automate certain tasks. For instance, you can set up automation rules which would be triggered by certain events and it will in turn lead to some other event.

Marketing Automation Services 195

Marketing Automation Services Marketing Automation Email Marketing Automation 195

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Secure stakeholder buy-in and support Securing stakeholder buy-in gets you the resources, budget and organizational support you need.

Social Media 98

Social Media Marketing Attribution Automation Personalization 98

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

Marketing Automation Services 128

Marketing Automation Services Marketing Automation Work Management Automation 128

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. Another increasingly important benefit of pairing AI with automation is to ensure brand compliance at scale.

Marketing AI 122

Marketing AI Advertising Agencies Allocation Advertisements 122

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? I’d say that 90% of the clients we worked with had one of those traditional marketing automation platforms, and if they didn’t – they didn’t use marketing automation at all.

Marketing Automation Services 70

Marketing Automation Services Enterprise Management Marketing Automation Work Management 70

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Purchase frequency.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Email Marketing Automation 117

Zoominfo

JULY 26, 2023

Achieving next-generation GTM productivity requires automation and sophisticated enablement tools. They’re running go-to-market motions and they’re having to stand everything up themselves and review the results — which is highly resource intensive,” Beetham says.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Automation 130

ClickDimensions

APRIL 14, 2023

Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our lives in simplistic ways. When it comes to Marketing Automation, the general methodology is the same.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Work Management Marketing Management 117

Marketing Insider Group

MARCH 13, 2023

This brings us to the increasingly critical importance of marketing automation to brick-and-mortar retailers’ success. While brick-and-mortar brands have embraced digital marketing trends, the same can’t be said for automating trade marketing operations. In the real world, marketing performance is much more difficult to quantify.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Marketing Insider Group

AUGUST 5, 2020

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

Enterprise Management 343

Enterprise Management Automation Work Management Marketing Management 343

Tiecas

MAY 7, 2024

The Problem: Let’s Talk About Industrial Marketing’s Obsession With New Leads Let’s be clear: there’s absolutely nothing wrong with industrial companies dedicating resources to generating fresh leads. Remember, 61% of small to medium-sized manufacturers face limited in-house marketing resources. That’s where outside experts come in.

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? With that shocking statistic, let’s review the benefits of sales automation. Automation is perfectly suited to handle these tasks which in turn, increase sales and revenue. The Rise of Sales Automation.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. Automating some of your postings can help you lay the groundwork for your campaigns while making sure that technology can help execute it as planned. Automation, in this case, merely refers to the execution of the campaign.

Marketing Automation Services 239

Marketing Automation Services Social Media Marketing Automation Social Marketing 239

Zoominfo

MARCH 12, 2020

But today, AI is being used in every facet and function of companies, including human resources. But let’s explore the ways in which machine learning is changing the world of Human Resources Management (HRM). An over-reliance on AI eliminates the human touch of human resources. What is Artificial Intelligence?

Resources 130

Resources Budget Programs Resource Management High Quality Lead 130

ANNUITAS

OCTOBER 4, 2016

Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Here are a few marketing automation hacks you need to try: Tokens-. Instead of writing new code for each element on each email or landing page, you can use a Snippet to automate the coding across multiple assets.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

Ataccama

MAY 10, 2022

Watch this webinar to learn how automation and AI can help streamline data governance activities, such as data cataloging and data quality.

Resources 52

Resources Automation Webinar Metrics Activities 52

Salesforce Marketing Cloud

OCTOBER 19, 2023

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues. What is contact center automation?

Efficiency 104

Efficiency Contacts Automation Work Management 104

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Here, you’ll find everything you need to know about email automation, the benefits it offers, and how you can get started. What is email automation?

Automation 269

Automation Ad Building Digital Marketing Funnels Eye-Tracking 269

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Binary Demand

JUNE 12, 2023

That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Sharpspring

JULY 22, 2022

Digital marketing automation saves time but, if not done well, it can risk alienating your audience. Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. Positive Forms of Digital Marketing Automation & Their Benefits. How do you find that happy medium?

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

SmartBug Media

APRIL 28, 2021

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. Best Free Marketo Training Resources. Best Paid Marketo Training Resources. Marketo University Online. Adobe Course Catalog.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Scoop.it

MAY 11, 2023

Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

DivvyHQ

APRIL 18, 2022

When it comes to managing resources (people, their time, and budgets), many companies turn to a dedicated marketing resource management platform. Ideally, there'd be one platform that manages all aspects of marketing, but for most companies, there's a "martech stack" (several tools) that each governs certain areas.

Resource Management 95

Resource Management Digital Asset Management Work Management Resources 95

Salesforce Marketing Cloud

OCTOBER 11, 2022

For each of those quadrants, you want to determine if you have the right sales coverage and resourcing, which might require rolling out new sales or communication channels for easier customer engagement and folding in more reps to handle complex accounts. Without surplus financial resources, risk can increase.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Martech

JUNE 14, 2023

With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. The key lies in identifying the right areas to automate. It’s a hassle.

Automation 89

Automation Organization Marketing Automation Services B2B 89

Salesforce Marketing Cloud

JULY 24, 2023

In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. Not sure where to start with automation? This will help.

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Valasys

MAY 13, 2024

A good strategy that has proven to work for these businesses is the usage of sales automation apps. This article will talk about the seven essential sales automation apps for B2B businesses that can be integrated with business operations. Why Do B2B Businesses Need Sales Automation Apps?

B2B Sales 40

B2B Sales Top of Funnel Automation Enterprise Management 40