Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. ZoomInfo’s OperationsOS platform enables more robust GTM automation, including helping users creatively customize their lead-scoring models and unlock account-based scoring.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Only B2B

FEBRUARY 6, 2024

CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey. Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Tiecas

APRIL 23, 2024

SQLs: Exhibit a higher level of purchase intent, often demonstrated by requesting a quote, demo, or direct sales contact. Harness marketing automation: Implement marketing automation software to track leads throughout their journey.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

PureB2B

MAY 30, 2022

By leveraging the power of intent data, you immediately give your sales and marketing team an unfair advantage. Meaning, you can segment your outreach lists based on the intent of their behaviours. There are three common reasons why a prospect is looking for a solution online: Informational intent (they’re researching a topic).

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SmartBug Media

MAY 13, 2022

For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent. However, if they search “best B2B marketing software vendors,” you can infer the company has medium to high purchase intent. Tactic #1: Easily Prioritize Accounts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Heinz Marketing

DECEMBER 15, 2021

B2B intent data provides insight into a web user’s purchase intent; allowing you to identify if and when a prospect is actively considering or looking to purchase your (or similar) products or solutions. This enables informed, timely campaign responses as well as a well-crafted sales outreach.

Intent Data 128

Intent Data Intent Lead Ranking B2B Marketing 128

SendinBlue

MAY 15, 2019

If you’re serious about understanding your customer, delivering seamless user experiences, and boosting your bottom line, then email automation is the way forward. Read on to learn how marketers can use email automation to map user behaviour, transform customer experiences and drive more conversions. Introducing email automation!

Automation 58

Automation Lead Ranking Marketing Automation Services Lead Scoring 58

Martech

SEPTEMBER 24, 2021

An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach. A wide variety of ABM tools are available to automate and execute ABM strategies. ABM isn’t new, though.

Account Based Marketing 118

Account Based Marketing Enterprise Management Paid Content Work Management 118

Madison Logic

MARCH 6, 2024

Increased Efficiency in Marketing Efforts for Better Personalization Tailoring your outreach to the unique needs and challenges of each account on your TAL, your messaging resonates more deeply, fostering a connection that generic campaigns can seldom achieve.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Only B2B

FEBRUARY 1, 2024

Intent data can help identify leads that are 7x more likely to convert. – Sirius Decisions Intent data helps you identify high-value prospects who are most likely to convert– allowing you to prioritize your outreach efforts and maximize your ROI.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

RDIGS

MAY 25, 2023

Data-driven methods may assist B2B organizations in automating and streamlining their processes, therefore decreasing manual work and freeing up resources for more strategic endeavors. Leverage intent data Intent data is information about a prospect’s online behaviour, such as search queries, content consumption, and website visits.

High Quality Lead 52

High Quality Lead Lead Ranking Lead Scoring Sales Qualified Leads 52

PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. It includes information on a buyer’s thoughts, preferences, usage patterns, experiences, discussions, purchases, analysis, and comparisons.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

PureB2B

MAY 30, 2022

By leveraging the power of intent data, you immediately give your sales and marketing team an unfair advantage. Meaning, you can segment your outreach lists based on the intent of their behaviours. There are three common reasons why a prospect is looking for a solution online: Informational intent (they’re researching a topic).

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Valasys

JANUARY 29, 2024

It analyzes purchase patterns, industry trends, and internal news reports to reveal hidden buying triggers and decision-maker profiles. This empowers you to personalize your outreach beyond just names and titles. Let’s delve deeper into the three key areas where verifiable ABM shines: 1.

Account Based Marketing 40

Account Based Marketing ABM Sales Qualified Leads B2B 40

DealSignal

AUGUST 26, 2020

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. It’s one plus one equals three for driving conversions from inbound,” said DealSignal Founder & CEO, Rob Weedn. It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

DealSignal

NOVEMBER 1, 2022

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Tiecas

MARCH 21, 2024

Understanding Industrial Lead Generation, Nurturing & Marketing Automation Balancing information with lead capture is key. Tools like progressive profiling and marketing automation help you collect valuable buyer data gradually. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Strategic-IC

NOVEMBER 6, 2018

For higher ticket items, often only a small fraction of your potential market is in an active buying mode at any one time, so it’s important to be able to pinpoint that purchase intent, and target your engagement appropriately. Intent data provides a strong link to timely engagement.

Intent Data 72

Intent Data Intent Campaigns Purchase Intent 72

Only B2B

JULY 13, 2023

On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites. This enables them to tailor their event messaging, content, and outreach efforts to resonate with the specific interests and needs of their target audience.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer's purchasing intent, or if they are interested in your product or services. It includes information on a buyer’s thoughts, preferences, usage patterns, experiences, discussions, purchases, analysis, and comparisons.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

FunnelEnvy

SEPTEMBER 29, 2021

In fact, they’re likely doing other stuff like executing projects, managing their teams, or, after they’ve actually made a purchase decision, implementing the solutions that they selected with no immediate need to find another one. What’s the value of the purchase intent within the buying window?

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

NetLine

DECEMBER 18, 2023

More importantly, it also enables sales and marketing teams to identify prospects who are most likely to convert in-market rather than through marketing campaigns and cold outreach, which simplifies the current sales pipeline. Remember that intent signals should refer to users who demonstrate interest in your product or service.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

DealSignal

MAY 3, 2021

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

DealSignal

JUNE 26, 2019

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. DealSignal Intent-based Lead Enrichment enables B2B marketing and sales teams to: Quickly and accurately segment, score, route, and prioritize inbound leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Browse-abandon emails made me do it.

Intent 97

Intent Account Based Marketing Bombora Intent Signal 97

Aberdeen

MARCH 19, 2019

With this approach, you will be able to automate the testing of data so it is more accurate. While we are on the subject of automation and innovation, let’s discuss how artificial intelligence (AI) is a game changer for small business owners everywhere. Automating Certain Operations. AI is a Game Changer For Small Businesses.

Marketing AI 40

Marketing AI Outreach Purchase Intent Automation 40

Martech Advisor

OCTOBER 15, 2019

Learn More: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach. Understand Automation Is the Future of Work. While automation platforms aren’t new, the amount marketers now rely on them is – and it will only grow in the next year. Increase campaign ROI. Improve campaign management.

Act-On 71

Act-On Marketing AI Trends Work Management 71

SalesIntel

AUGUST 2, 2021

So, the intent is that they are just one step away from deciding to buy, and are focused on building their buying criteria. Potential buyers at this stage should be placed into an automated engagement campaign right away to nurture their interest and sway decision-makers in your favor. Request Demo.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Ledger Bennett

JUNE 1, 2020

However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent. Educational content streams, personalised case studies, chat playbooks and personalised sales outreach. Typically Fin-Tech, Security Services and technology such as takeaway ordering automation.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Valasys

SEPTEMBER 8, 2023

By evaluating a variety of signals, including as website visits, content engagement, search queries, and social media activity, AI may provide important insights about a prospect’s interests, requirements, and purchasing intent. How much more effective could your outreach be if it was perfectly timed?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Hubspot

DECEMBER 19, 2017

This means 80-85% of sales outreach efforts are going unnoticed by those prospects you’ve worked so hard to capture with content. million public submissions , Lay’s brand’s ad awareness increased by 2%, and purchase intent increased by 1%. Did you know that reps spend about 15% of their day leaving voicemails?

Content 77

Content Word of Mouth Case Studies Paid Search Agency 77

Zoominfo

AUGUST 30, 2023

Sales and marketing teams can rely on intent data to ensure effective go-to-market strategies, accurate customer segmentation , and personalized outreach to the right people. Build targeted lists : Sales and marketing teams can dynamically filter outreach lists for accounts that show active interest.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Vidyard

APRIL 1, 2014

While you still need white papers and other collateral, Unruly discovered that enjoyment of a video increases purchase intent by 97% and brand association by 139%! Imagine the credibility and trust you could build with videos featuring your friendly team members speaking directly to your target audience.

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Real-time Prospecting Tool Both ZoomInfo and SalesIntel offer a Chrome extension – Outreach, and RevDriver respectively.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Webbiquity

MAY 31, 2022

A well-optimized page increases you brand exposure on LinkedIn, increasing purchase intent by 33%. a 200% increase in outreach engagement). Like this: The final email will look like this: A personalized email humanizes your outreach request and delivers your business information in a memorable way. Host a Live Event.

Linkedin 336

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 336

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130