Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum
Navigate the Channel
JANUARY 2, 2024
Positive reviews can be incredibly persuasive, as they create a sense of safety in numbers and signal that a product or service is well-liked and trustworthy. They place more trust in the opinions of friends, family and experts they know personally. Remember, this is not a demographic thing as much as it is a psychographic one.
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