Remove attitudes spot
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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

Positive reviews can be incredibly persuasive, as they create a sense of safety in numbers and signal that a product or service is well-liked and trustworthy. They place more trust in the opinions of friends, family and experts they know personally. Remember, this is not a demographic thing as much as it is a psychographic one.

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How to measure brand awareness

Sprout Social

You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. Is the influencer partnership driving more brand mentions and positive sentiment online? They recommend you to friends, leave positive reviews and stick with you even when competitors offer something new.

Branding 109
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Five Things to Do When Your Content Curation Efforts Isn’t Driving Any Results

Scoop.it

Besides, it’s easy to spot automatically generated curated content. Conversely, when you curate content on topics you have expertise in but your existing audience isn’t interested in, you’ll see little to no positive outcome from your exertions. This “I-want-it-now” attitude has carried on even into the digital marketing world.

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What Is Brand Awareness?

ClearVoice

They don’t have any opinions about it, don’t realize it exists — so certainly they won’t think to buy it. One brand awareness campaign that stood out to many marketers was the T-Mobile spot starring Tom Brady and Gronk. Why is brand awareness such a popular KPI? From the brand POV. Mobile phone carriers. Grocery products.

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15 Job Interview Questions to Ask a Sales Manager Candidate in 2018

Hubspot

Look for concise, positive answers that touch on their experience and what led them to apply for this position. While a sales manager doesn't need to be a data analysis pro, they do need to have some familiarity with and inclination for crunching numbers and spotting trends. How comfortable are you with data analysis?

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

Ultimately, it is an avoidance of data that conflicts with your opinions. In addition to his optimism and "can-do attitude," he and his fellow top deputies also shielded themselves from any bad news or data that contradicted that narrative. We keep a weekly calendar spot to write down our learnings for the week.

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Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Moz

You might run an online survey, or you might do some quick spot interviews right in your place of business. What are their attitudes, behaviors and beliefs as they relate to your franchise? Awareness This is where a customer first discovers you exist and starts to form an opinion about you based on what they see.