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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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Blast the Competition with Consistency in Content Marketing

Marketing Insider Group

Are you still below them in the search results for those battleground keywords? Target different keywords and platforms. Quick takeaways: Consistency in content marketing applies to every angle: expertise, topics, keywords, voice, publishing, and platforms. Cover topics in the same expertise around keyword groups.

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How Organic Search Rankings Can Help You Save Money on Paid Search Marketing

Marketing Insider Group

This article of ours on the Top Content Marketing Trends in 2023 ranks on page 1. And we rank on #1 for hundreds of keywords! Once you’ve gained visibility on SERPs, an organic marketing strategy keeps traffic flowing for years with minimal effort. Here’s an example. It “cost” me 2 hours to write it.

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How to Improve Your Content Marketing Results

Marketing Insider Group

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. Where do they spend time online?

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

They also know both on-page and off-page SEO and can create articles and blog posts accordingly. The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. This means that the article or blog post a writer develops should not sound robotic or spun.

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5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. Others, like Google’s Keyword Planner , offer a narrower set of tools for free. That tool is Google’s search engine results page (SERP). In this case, that keyword should not be bid on.

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4 Ways To Measure Brand Awareness

Marketing Insider Group

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Think about the examples we used at the start of this article. Quick Takeaways.