Moz

JUNE 10, 2020

Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. One of my biggest observations when working on these projects has been the most pressing and often overlooked question: “Should we test that?”. Risks of running unnecessary SEO split-tests.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. One of my biggest observations when working on these projects has been the most pressing and often overlooked question: “Should we test that?”. Risks of running unnecessary SEO split-tests.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Marketing Insider Group

JANUARY 28, 2015

Content marketing is not advertising and it is not a press release. Finally, Rent the Runway launched a microsite dedicated to its user-generated content. This article originally appeared on the NewsCred Blog. It is your “authors” speaking. So I suggest having a really open and honest conversation with your brand and legal team.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

DECEMBER 14, 2010

In the world of PR, there are a number of different branches – such as Investor Relations PR for publicly-traded companies, and the press office for government agencies and politicos, and community relations etc. A press release has as much value in terms of SEO as it does in terms of clippings. Let’s take search for one.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Industrial Marketing Today

JULY 14, 2010

The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Newsletters — Print or email, or both, with articles that address customer challenges. What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started! Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Contently

JUNE 20, 2017

Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed. While content marketing may be the trend du jour, content isn’t just for marketing.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

Webbiquity

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Paid Content 100

Paid Content Optimization SEM Microsite 100

ClearVoice

SEPTEMBER 22, 2020

Press announcements of new products and developments. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Infographics that illustrate trends and relevant statistics. e-newsletters. Targeted text messaging.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

DealSignal

JANUARY 25, 2023

In this article, we’ll show you 7 proven strategies to improve the performance of your ABM tactics campaigns and start seeing real results. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities. So, let’s get started!

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Hubspot

JUNE 12, 2017

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. 5) Deloitte University Press. And remember that tip to “keep it human” we mentioned earlier? What It Does Well.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Webbiquity

JULY 26, 2010

Time to Kill the Press Release? B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 , February 1, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hinge Marketing

MAY 5, 2016

As they speak, write articles, grant interviews or publish books in their area of expertise, they attract potential clients, teaming partners and top job candidates. Another approach is to identify new business referrals, partnering inquiries, speaking requests, press citations and the like. Dedicated website or microsite.

Ad Building 48

Ad Building Thought Leadership Peer-to-peer Microsite 48

ClearVoice

JUNE 20, 2019

Lastly, you tap into the courage it takes to press “submit” and put yourself out there to be judged. Fresh marketing ideas are ignited as you witness the work of past winners. Your prized campaign becomes more meaningful as you tell its story. Reputable marketing awards are an avenue for reaching your personal and professional potential.

Advertising Agencies 83

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 83

KEO Marketing

OCTOBER 17, 2017

Website Articles (78%). Microsites (44%). Does the content you provide answer pressing questions? Thought Leadership Articles (35%). Based on a Content Marketing Institute research study , marketers used the following B2B tactics most often: Social Media Content other than blogs (93%). E-newsletters (80%). Videos (74%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Hubspot

MARCH 18, 2018

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. Creating a content strategy to please a wide-scale audience like Deloitte’s is challenging.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

ClearVoice

NOVEMBER 27, 2019

Desirable satellite content can include earned media mentions, quotes in external articles, social mentions or shares by third parties. Related articles to rethinking your content: How to Develop Your Content Strategy: 25 Questions to Ask. What’s the difference between a content level and a content type?

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. In the past there was a hard line between press, customers, bloggers, analysts, etc., For example, the creators of beautiful water filter Soma used this page as part of their Kickstarter campaign to invite their email list to like their press wins on Facebook.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Hubspot

JULY 24, 2012

But instead of focusing explicitly on lead generation , they encouraged us to build a Twitter presence, a Facebook business page, and drum up two or three good press releases announcing our company's launch. In the meantime, they would be pitching both local and national “rags” to get feature articles written about our company.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Work Management 28

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The QuickLinks.

Social Media 80

Social Media Media Blogger Banners 80

Brandpoint

AUGUST 9, 2018

Negative press has also been turbocharged by the internet. Several decades ago, an unflattering article printed in a periodical would have been forgotten about as soon as the next issue hit newsstands. Today, articles are curated in Google’s infinite index and consumers can find them with a few keystrokes. Microsites.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. This year, the company built on its momentum with more first-rate coverage in the fields of technology and science.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Hubspot

MARCH 10, 2016

57) Microsite. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. ElfYourself.com is a great example.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

DECEMBER 30, 2015

The CoSchedule content marketing blog uses tons of illustrations to illustrate the main points of our articles. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. Illustrations. News Releases and Pitches.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

The CoSchedule content marketing blog uses tons of illustrations to illustrate the main points of our articles. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. Illustrations. News Releases and Pitches.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Marketing Craftmanship

NOVEMBER 9, 2017

A communications strategy largely consisting of press releases or cryptic statements from management falls far short of what is required to protect an enterprise’s most valuable asset — its brand. Note: This article was published in the November / December 2017 edition of ABF Journal, found here: ABF Journal Nov/Dec 2017.

Brand Identity 100

Brand Identity Branding Urgency Marketing Enterprise Management 100