Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Their content marketing services include blogs, ebooks, guest posts, press releases, newsletters, and more. Be it videos, or press releases – they have got you covered. Dog Digital. First Page Digital. Conclusion.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

xiQ

MAY 19, 2020

About Carbon Design. Carbon Design is an agile marketing services firm. Combining the best of strategy consulting and global creative agencies.

Design 62

Design Account Based Marketing Personalization Planning 62

Content Standard

OCTOBER 25, 2014

Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release. Unlike their Facebook pages, brands can exercise complete control over content on their own microsites.

Microsite 40

Microsite Television marketing Content Social Networks 40

xiQ

MAY 14, 2020

The post xiQ Pioneers Personality-Driven Engagement (PDE) for B2B Sales and Marketing appeared first on xiQ inc.

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

Content Standard

JULY 19, 2016

His name was Johannes Gutenberg, and his secret was the printing press. Here are some ways easy ways to accomplish this: Microsites and Landing Pages. Ultimately, the internet and printing press are both technologies that encourage people to integrate, disseminate, and communicate.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Microsite 40

Customer Experience Matrix

DECEMBER 8, 2011

Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities. A standard set of features will emerge as the industry figures out what’s really important. The list below presents each vendor with a brief explanation of the table entries.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

DealSignal

AUGUST 30, 2021

As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities. For example, you may consider building microsites that speak directly to specific audiences. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Content Marketing Institute

SEPTEMBER 6, 2018

As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. “What’s next for content marketing?”

Advertising Agencies 79

Advertising Agencies Paid Search Agency Examples Lead Ranking 79

NuSpark Consulting

JULY 24, 2011

Are you writing keyword-laden blog posts and press releases that attract back links? Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem.

Landing Pages 100

Landing Pages Planning Lead Generation Lead Scoring 100

NuSpark Consulting

JULY 24, 2011

Are you writing keyword-laden blog posts and press releases that attract back links? Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem.

Landing Pages 100

Landing Pages Lead Generation Planning Marketing Strategy 100

Customer Experience Matrix

OCTOBER 4, 2006

This was going to be another snarky deconstruction of a press release, based on an announcement from knowledge management vendor KNOVA ( www.knova.com ). And there is no obvious connection among KNOVA 7’s highlighted features of “personalized Microsites, new actionable analytics, a new Visual Search Manager and collaborative authoring.”

Enterprise Management 120

Enterprise Management Web 2.0 Microsite Press 120

Hubspot

DECEMBER 18, 2012

3) Those Millions of Microsites. I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! Unless you plan on creating hundreds of microsites that have a ton of clout in the SERPs, this strategy is a waste of your time. Oh, I know!

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Contently

MARCH 21, 2017

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

The ROI Guy

JULY 7, 2010

One suggestion we have used with customers to help them maximize differentiation is to provide executive assessment tools, , that can assess customer opportunities and align solutions to help solve the most pressing needs / solve specific problems. The original Forrester study and commentary can be found at: [link].

Differentiation 40

Differentiation Peer-to-peer Forrester Microsite 40

Contently

APRIL 28, 2016

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels.

Class 60

Class Paid Search Agency Companies Allocation 60

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Earned media (press / media relations, influencer marketing ). Image credit: Andrea Piacquadio from Pexels. Web Presence Optimization: The Present.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. Prospects who’ve been successful at finding the content they need are naturally going to become the best sales leads, because you’ve answered their most pressing questions.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SnapApp

NOVEMBER 10, 2011

There is a new version of SnapApp today, hot off the presses!? Distribution Channel (whether the app is published as a Facebook Page, widget on your website, or microsite/mobile). Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. SnapApp Analytics Overhaul.

Twitter 48

Twitter Analytics Stats Microsite 48

SugarCRM

DECEMBER 11, 2013

Microsites. News and Press. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. Contact Us.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Moz

JUNE 10, 2020

One of my biggest observations when working on these projects has been the most pressing and often overlooked question: “Should we test that?”. This includes things like releasing code updates that users never see, or a URL/CMS update for groups of pages or several microsites at a time. Risks of running unnecessary SEO split-tests.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

One of my biggest observations when working on these projects has been the most pressing and often overlooked question: “Should we test that?”. This includes things like releasing code updates that users never see, or a URL/CMS update for groups of pages or several microsites at a time. Risks of running unnecessary SEO split-tests.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Marketing Insider Group

JANUARY 28, 2015

Content marketing is not advertising and it is not a press release. Finally, Rent the Runway launched a microsite dedicated to its user-generated content. It is your “authors” speaking. So I suggest having a really open and honest conversation with your brand and legal team.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

DECEMBER 14, 2010

In the world of PR, there are a number of different branches – such as Investor Relations PR for publicly-traded companies, and the press office for government agencies and politicos, and community relations etc. A press release has as much value in terms of SEO as it does in terms of clippings. Let’s take search for one.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Bluetext

OCTOBER 12, 2023

You will need to consider where and how to implement investor relations and press releases into your core website as well as navigation structure so that this content can be easily found. Where do your press releases live? Internal & External Communications What’s your PR strategy?

PR 43

PR Press FAQ Thought Leadership 43

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Think website copywriting, brochures and one-sheets, help centers, email newsletters, the occasional blog post and press release. That traditional model is collapsing before our very eyes.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started! Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

AUGUST 1, 2007

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Another highly useful tactic is producing video-linked press releases, then sending them along with personal notes to individual reporters and distributing them online through services such as PRWeb. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Press releases — Will they value it? What can you send via email? What can you do online? Guides or e-books.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Seismic

JANUARY 9, 2023

Content helps sellers tell the story of your product and how it can help buyers solve their most pressing challenges. A digital sales room is a centralized location or microsite where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. Improve revenue growth and do more of what works.

Efficiency 52

Efficiency Marketing AI Effectiveness Product 52

Buzz Marketing for Technology

NOVEMBER 3, 2016

Web presence: In advance, we developed a classic microsite , and built it out with content , news , video and keywords. Thought leadership : Two PwC subject area experts were identified and prepped for press interviews. A big yawn? Nope … it was and is of keen interest to an immense financial services community.

Planning 100

Planning B2B Marketing Ad brokers Microsite 100

PureB2B

MARCH 27, 2019

Prospects always appreciate having access to content that provides answers to pressing questions about their industry. Personalize your Website or Create Microsites. Standard personalization on landing pages and microsites will include many of the recommendations mentioned above. Share your company culture and milestones.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62