Contently

JANUARY 23, 2020

Rich with reliable data and takeaways about the speed of any web page, Pingdom’s performance tool is useful for anyone who deals with website testing. Pingdom’s page load testing tool has attracted more than 1.3 According to SimilarWeb , the tool receives more than 1 million visits per month.

Tools 214

Tools Word of Mouth Hubspot Interactive Marketing 214

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Webbiquity

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. 1) CircleCount.

Google 154

Google Tools Best Practices Planning 154

Sprout Social

MARCH 7, 2024

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. What is a competitive analysis report?

Analysis 90

Analysis Marketing AI Examples SWOT 90

ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Although there are many analytics platforms available today, many aren’t necessarily easy to set up and use, or provide accurate data. Click To Tweet.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. Guest post by Petar Jovetic.

SEO 318

SEO Google Ad Building Marketing Analytics Tools 318

Spiralytics

JANUARY 25, 2023

So what can you do to generate more traffic via your content marketing campaigns? In this article, we’ll talk about how you can further finetune your content marketing campaign using website analytics tools and heatmaps. Let’s see how this powerful tool can help in your content marketing campaign!

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Convert

APRIL 19, 2021

Should you expose expensive paid traffic to a variant that may actually be worse than the control? But the soft “loss” of denied conversions hurts even more when the traffic in question is paid since you have well… spent actual money for the traffic. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Martech

JUNE 29, 2023

It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of responses. Let us know: Are you ready for Google Analytics 4? Here’s a sample of comments — positive, mixed and negative — we’ve gotten from you. Training sources are few and not easy to follow.”)

Marketing Analytics Tools 94

Marketing Analytics Tools Analytics Budget Programs Sample 94

Webbiquity

APRIL 15, 2013

How much traffic does your website get from organic search? If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney.

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100

Marketing Insider Group

AUGUST 3, 2020

Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. With automation in testing, you can also use predictive analytics in forming hypotheses, such as testing email subject lines to determine which segment will respond best to the content in question. Choose the Right Tools.

Marketing Automation Services 325

Marketing Automation Services Multivariate analysis Marketing Automation Automation 325

Marketing Insider Group

SEPTEMBER 9, 2020

Website Traffic. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Low traffic can indicate a website technical problem, a Google algorithm penalty, or broken links. You also grow organic traffic, which is free.

Cost per Lead 257

Cost per Lead ROMI CPL Churn Rate 257

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Biznology

FEBRUARY 7, 2018

Use analytical tools like Google Analytics. It helps to know what area of your marketing plan brings a lot of traffic without creating enough output. Social media marketing can be used as an important tool of personalized marketing. Brand-positioning is all about building and maintaining consumers’ trust.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Convert

MARCH 10, 2022

But then, the benefits you stand to gain from a paid testing tool that’s capable of supporting your optimization needs make it worth it. Optimize is Google’s free web experimentation and optimization tool. It’s an amazing tool, no doubt, especially when you want to get your feet wet in A/B testing without committing some funds.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Marketing Insider Group

SEPTEMBER 15, 2020

When carried out with careful planning, phygital marketing is a powerful tool for connecting with and engaging customers. . Create a Consumer Product Sample. Smart move: Perfect Day used physical marketing to show how successful their product was with consumers while using digital tools to market the tech to businesses.

Examples 355

Examples Planning Work Management B2B Thought Leadership 355

Content Standard

APRIL 16, 2024

In an increasingly volatile digital landscape, search remains a strong channel and sound investment with 77 percent of marketers in 2023 reporting their search traffic was good or better than the year prior. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge. The result?

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Webbiquity

MARCH 16, 2017

During a redesign, there’s a lot that can go wrong from technical issues and audience reaction to traffic loss and falling revenue. And homepage CTAs are one of the most important tools we have to tell Google which content is the most important. Before you revise your navigation, look at your analytics. Search Engine Land.

Design 235

Design SEO Tips Lead Scoring 235

KoMarketing Associates

OCTOBER 23, 2018

Some are tools and some are hacks. As you may know, the higher a conversion rate you’ve got to work with, the smaller a test sample you need to get statistically valid results. One more thing: You might also want to be careful about how the A/B testing tool you’re using affects your site’s speed, too. Really picky.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. The Facebook Sharing Debugger is an essential content marketing tool.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Convert

OCTOBER 21, 2020

The holidays pose some interesting challenges for optimizers including: Juggling your testing roadmap with an increase in demand from marketing, Working with small windows of time to validate products (before the influx in web traffic), and Battling direction changes from senior management. Every industry defines the holidays differently.

Optimization 98

Optimization Conversion Marketing Websites Sample 98

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Thankfully, this is possible using email templates and tools. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best.

Template 128

Template Email Marketing Blast Campaigns Planning 128

Zoominfo

JUNE 6, 2018

But, here are some basic steps recruiters you can take to optimize your career page: Perform keyword research: To improve the organic traffic to your career page, you must optimize the content with keywords top candidates are actively searching for. Provide an easy application process. Consult current employees.

Organization 250

Organization Ad Building Tips Keywords 250

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

FunnelEnvy

MARCH 4, 2024

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. As this graphic shows, A/B testing is an effective tool to increase website and landing page performance. Personalized offers and discounts.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Marketing Insider Group

APRIL 10, 2023

Largely because they don’t track the source of their website’s traffic and leads sources. Without even knowing it, they’re likely putting time, money, and effort into marketing channels like social media and paid search that simply don’t deliver traffic, leads or ROI. What Are The Main Web Traffic Sources?

Traffic 336

Traffic Paid Search Agency Research Marketing Websites 336

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Keyword or campaign-level granularity can help identify valuable traffic drivers. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Sprout Social

OCTOBER 1, 2020

What are some sample goals for social media ad campaigns? For example, let’s say you’re more concerned about impressions and traffic versus actual purchases. Lead generation (or driving website traffic). On the hunt for traffic, email sign-ups or demo downloads? Direct sales.

Social Media 144

Social Media Advertisements Advertising Campaigns 144

Hubspot

APRIL 7, 2019

Measuring the impact of your work can be tricky without the right tools. Sure, you know Twitter drives a certain percentage of traffic to your website. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. What are UTM codes? UTM Code Example. A Campaign.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Convert

MARCH 28, 2022

You can use simple calculator tools to help you calculate the ideal sample size to wait for in your experiment before making a decision, based on statistical significance. Step 4: Determine the sample size. To determine the sample size, you need to perform a power analysis. How to Calculate Statistical Significance?

Statistics 52

Statistics A/B testing Sample Stats 52

Tiecas

SEPTEMBER 18, 2023

Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools. However, if you check your site analytics, you’ll find that most site visitors are desktop users. Take a look at some of our work samples. You are not alone.

Marketing Websites 52

Marketing Websites Mobile Marketing Budget Programs Conversion Rate 52

Hubspot

FEBRUARY 17, 2016

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. Lead Capture Tools. 1) HelloBar.

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Convert

APRIL 12, 2021

Better still, we’ll help you go from data anxious and not wanting to check your analytics, to being confident in sharing your results with your peers. The sheer scale of just a 1% lift can be a huge impact on your business, both now and with all future traffic. Verify Your Tool Accuracy. We’re not alone in this thinking either.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122