Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data.

Cost per Acquisition 124

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 124

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. To learn why, check out this blog post.

Privacy Protection 94

Privacy Protection Email Marketing Privacy Stats 94

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. It’s time for us to recap the previous month and see what shifts happened with email client market share. The answer: Yes!

Privacy Protection 94

Privacy Protection Email Marketing Privacy Differentiation 94

Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. As Cynthia Price, Litmus’ SVP of Marketing, pointed out on a Litmus Talks webinar , many email marketers have trained our leadership to want to see it, too.

Open Rate 88

Open Rate Email Marketing Planning Webinar Metrics 88

The Customer

APRIL 14, 2020

Data Privacy (archive). 5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. 15 min Your Data Privacy: How Much Do People Know? It’s a key interaction enabler.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Hubspot

AUGUST 9, 2017

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

Privacy Policies 78

Privacy Policies Privacy Privacy Protection Marketing Management 78

Bluetext

DECEMBER 8, 2022

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change?

Open Rate 113

Open Rate Marketing Automation Services Peer-to-peer Click Rate 113

Navigate the Channel

SEPTEMBER 15, 2023

AI, on the other hand, harnesses the power of data analytics to understand individual consumer behavior and preferences. AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates.

Work Management 101

Work Management Privacy Protection Marketing Management Privacy 101

Convert

MARCH 7, 2023

It’s shaping up to be a rocky road for Google users this year, with Google Optimize sunsetting and GA4 replacing Universal Analytics. But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. Can Google Analytics Be Trusted When It Comes To Privacy?

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. Or, check out the full piece on Forbes. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. – Opt-in.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Sometimes, your teammates are out of work, your team grows, or responsibilities shift.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Planning 93

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. If 50 subscribers click on your website, and 25 of them convert, that works out to a 25% conversion rate.

Budget Programs 119

Budget Programs Long Tail Marketing Ad Frequency Click Rate 119

Convert

MARCH 21, 2023

Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Are you losing them at specific points on the page?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. Interested in more email analytics insights?

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Adobe Experience Cloud Blog

JANUARY 10, 2011

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. Exposure to FTC’s Do Not Track.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Choozle

FEBRUARY 19, 2019

Before you start freaking out, a large majority of your data is collected, anonymized, and encrypted. Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. newsletter sign-ups or forms filled out).

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52