SmartBug Media

OCTOBER 4, 2019

Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and Grow. From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. B2B selling experience encompasses how businesses market and sell their products or services to other businesses. But instead of being excited about your product, they seem guarded, uninterested.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Did you know that B2B marketers obtain over 70% of their leads from blogging

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

BOP Design

AUGUST 14, 2018

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Engagio

JANUARY 10, 2024

Here’s what Mark has to say about Demandbase Technical Consulting Services… What does a technical consulting team do? First, we’re involved in the foundational service packages that bring us into contact with many of our clients on a quarterly or monthly basis — where we provide technical guidance on platform setup and optimization.

DemandBase 62

DemandBase Consulting Enterprise Management Lead Ranking 62

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Martech

FEBRUARY 12, 2024

She also knew her management wanted to reduce her staff by 20%. What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024?

Paid Search Agency 99

Paid Search Agency Planning Ad Building Enterprise Management 99

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. To keep your KPIs manageable, here are the most important figures to watch in different areas.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

BenchmarkONE

MARCH 12, 2020

Digital marketing can be a dizzying world sometimes. There’s a lot of tasks, services, and changes to keep up with. Not to mention the constant need to refine your marketing strategies and adjust your advertising buys. Google Attribution. Within Analytics, Google released Google Attribution.

Marketing Attribution 74

Marketing Attribution Small Business Marketing Marketing Automation Services Budget Programs 74

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Image Source. Survey Anyplace. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Allocation 113

Allocation Marketing Attribution Enterprise Management Marketing AI 113

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. How to track basic KPIs.

Webinar Metrics 107

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 107

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

TrustRadius Marketing

JULY 11, 2022

Web analytics software empowers enterprises the data and analysis to meet the needs of their diverse consumers. By using the software for data collection and analysis, teams can find figure out the motivations behind user behavior. What is Web Analytics? Click here to read our piece “What is Web Analytics?”

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. Department lead presentations: 10 minutes each. New customer marketing.

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

Content Marketing Institute

NOVEMBER 20, 2017

An app had recognized my friend’s message as a yes-no question and had presented me with ready-to-use replies. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Less apparent is that your marketing will be too, Paul says.

Marketing AI 107

Marketing AI Tools Enterprise Management Work Management 107

Webbiquity

NOVEMBER 20, 2023

AI taking marketing jobs ( or not )…it’s been another “interesting” year for marketers. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox. The Dates: November 20-27.

Enterprise Management 202

Enterprise Management Marketing Management Budget Programs Software 202

Single Grain

AUGUST 16, 2019

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. GoSquared is simple and easy to use web analytics platform with beautiful, intuitive dashboards. Top Features.

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Enterprise Management 89

Sprout Social

APRIL 27, 2022

As social media grew in popularity, lengthy URLs began to present a problem. Enter URL shorteners , which let you reduce any long and cumbersome URL into a short and manageable link. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. Manage links. Auto-branded links.

Best Practices 101

Best Practices Deep Linking Enterprise Management Domain 101

PureB2B

MAY 30, 2022

“Demographics” are defined as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” B2B marketers, especially, use firmographic data to segment organizations into categories. What hardware or software is a company using? The same thing happened in B2B marketing.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

accelerate agency

JUNE 6, 2020

Any professional involved in small business marketing will have heard of SEO. In fact, typical SEO prices and what should be budgeted for SEO are blind spots for many smaller enterprises. The survey asked 500 people involved with small business marketing what their firm’s budget for SEO was. SEO Services Cost Structures.

Marketing Budget 59

Marketing Budget Enterprise Management Cost Work Management 59

ANNUITAS

MAY 10, 2023

ANNUITAS has presented a series of posts outlining both ‘why’ and ‘how’ organizations can evolve their go-to-market approach to adopt what we refer to as a Converged Growth model. This approach has similar implications for our Go-to-market (GTM) Technology stack.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Finally, we will cover measuring results and optimizing campaigns as well as analyzing data to refine your winning strategies for account-based marketing continuously.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Hinge Marketing

NOVEMBER 10, 2015

Professional services websites often suffer from a number of common problems that hurt a firm's ability to compete and engage its audiences. The majority of professional services websites don't do a particularly good job of distinguishing themselves. Fuzzy writing infects an astonishing number of professional services websites.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Websites Service 48

TrustRadius Marketing

JULY 27, 2022

Social media is indispensable for enterprises looking to maintain a strong competitive advantage. The same report concluded that eCommerce on social media has a market potential surpassing $1 trillion. Social Media Analytics provides enterprises with actionable insights, metrics, and KPIs.

Enterprise Management 93

Enterprise Management Social Media Paid Content Analytics 93

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Businesses and influencers rely on this software to track the performance of their social media accounts. Software that offers advanced features will have AI and machine learning functionality.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Content Marketing Strategy Essentials. Tracking, measuring, and managing the data.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Single Grain

AUGUST 24, 2021

Enterprise SEO is challenging. It is not easy to manage a site consisting of several thousand pages or to track the performance of hundreds of keywords. If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges. What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

TrustRadius Marketing

JULY 14, 2022

Website analytics is an effective way for platforms to improve their website and meet the needs of consumers. You don’t have to be an experienced major enterprise to get the most out of web analytics tools. We discuss the different free analytics software available to startups and small businesses.

Marketing Analytics Tools 98

Marketing Analytics Tools Budget Programs Analytics Tools 98

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

Enterprise Management 112

Enterprise Management Work Management Marketing Management Marketing Automation Services 112

Belkins

JULY 21, 2020

Previously, we’ve put together some of our thoughts on inbound and outbound marketing. It might seem overwhelming at first, but fear not – Michael Maximoff, Managing Partner of Belkins, and Brandan Walsh, Principle of Mole Street are here to help you out and provide some useful tips along the way. Add Google Analytics.

CMS Development 95

CMS Development Ideal Customer Profiles Enterprise Management Work Management 95