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Why We're Doubling Down on the Future of SEO - Moz + STAT

Moz

Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). For example, here's the average organic (SERPs with no features) curve from that study. Results with sitelinks in the #1 position have a massive 80% average CTR, with a steep drop to #2.

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The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Moz

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back. Step 1: Pull your data.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Voicebot) Marketing Analytics Stats Only 1.9%

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Google Search Console: What is GSC & How to Use it to Improve SEO

seo.co

There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic.

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Google Search Console Keyword Ranking: Why SEOs Love It

Directive Agency

Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself. Google Analytics and Google Search Console are different, and you need both. .

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How Leveraging Video Content Boosts Organic SEO

Valasys

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

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Aligning Paid & Organic Search Campaigns

seo.co

PPC generally involves number-crunching and analytics, while SEO is more geared towards subjective content, especially for on-page SEO. Both teams should work together to set up monitoring systems to identify competitors based on their branding initiatives, keyword terms, pricing, and positioning within SERPs.