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Enhance: Enriching Your CRM for Deeper Customer Insights

Zoominfo

Enhance is a stepping stone for businesses to capture a competitive edge in their market by getting a more complete view of their customer. To prevent losing data, apply the survivorship rules you established in the Define phase. These rules work as the backbone that keeps the accuracy of vital data.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. The strategic decisions are the big high-level decisions that link to business and financial objectives. Bart : Great for having you today, Marcel.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

The fact is that it’s very simple for someone to take first and third-party data, link it up and retarget consumers with ads. Robust data allows them to put their ads in front of people and create brand awareness, which helps sell products. The law imposes strict rules about how businesses disclose data collected from consumers.

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Are You Using Your AI to Target Properly?

Navigate the Channel

Artificial intelligence (AI) has cemented its role as a cornerstone of modern marketing campaigns across businesses of all sizes. The impending marketing frontier revolves around the integration of AI, making it paramount for businesses to not only possess advanced AI technology but also to wield it effectively to target their ideal audience.

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Drive growth with account-based marketing

Martech

As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. As a result, many businesses are trying to reinvent themselves, adapt to new business models and technologies, adhere to new consumer expectations, and keep pace with their competitors. ABM program governance: Ground rules.

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A Curious and Terrified Marketer’s Start to AI and Predictive Analytics

Heinz Marketing

I am by no means any expert or authority to speak on either predictive analytics nor artificial intelligence. First thing’s first, a few definitions: What is predictive analytics in marketing? making a purchase, clicking on an ad). Logistic regression and gradient boosting machines are commonly used for propensity modeling.