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Marketing Insider Group
APRIL 12, 2021
As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.
Marketing Insider Group
AUGUST 12, 2020
I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.
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Marketing Insider Group
JULY 11, 2023
Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. Here we give seven strategies to guide your online advertising. So, what really works? Image Source 1.
Marketing Insider Group
NOVEMBER 8, 2021
A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. This type of content analysis isn’t easy. It’s not something you learn in college or read in a book.
Marketing Insider Group
MAY 4, 2021
Creating and publishing content are only the beginning. That’s the process of content amplification, and there are many ways to achieve it. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. Email marketing is another option.
Navigate the Channel
AUGUST 7, 2023
Social media platforms have revolutionized the way businesses interact with their target audience. Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. What is Houzz?
KoMarketing Associates
APRIL 23, 2019
A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Who Is My Audience on Social Media? What Is My Brand Voice?
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