Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Well, you can actually look for lead magnet ideas in Google Analytics. You can also practice social selling and build the personal relationships that eventually lead to sales. How do you make a lead magnet?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. What is it? Alicia Arenas.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Leadspace

JANUARY 4, 2017

The age of the influencer (Earned media) is upon us – we can’t advertise (Paid media) or promotional campaign (Owned media) our way there. The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. Category #4: Analytics rationalization, emergence of Attribution.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. SEMrush) The U.S.

Paid Content 214

Paid Content Stats Marketing Budget Webinar Metrics 214

Biznology

DECEMBER 4, 2012

What we do own is our own properties. I was installing a new personal consulting web site over the weekend and I was reminded of this. I have already installed a module that connects to Google Webmaster Tools via a dynamic XML Sitemap, to Google Analytics , and to all the Ping Servers (do people even use those anymore?)

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. If you are looking for some expert takeaways on content marketing, take a look at our list of influential content marketers you should be following. Jeff Bullas - Influencer, Author, and Blogger. Lee Odden is an avid blogger, talented speaker, and author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

JANUARY 26, 2012

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches.

Outreach 122

Outreach Social Media Wiki Paid Search Agency 122

6sense

JANUARY 7, 2016

We believe the best thing marketing leaders can do to ensure that they’re taking advantage of the newest tools at their disposal, while remaining focused on making an impact, is to establish the right marketing team. The first section represents the very basics of B2B marketing that every team needs. Your PR/AR lead of course!

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. It also delivers our customers a sophisticated source of support. Bottom line -- I wanted a win: win scenario.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. We’ve done the heavy lifting for you.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Convince & Convert

AUGUST 10, 2010

It’s in our DNA. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. We’ve done the heavy lifting for you.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Webbiquity

AUGUST 9, 2016

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. ” — PR Daily (PR Tools). 5) Onalytica. 10) Inkybee.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Zoominfo

SEPTEMBER 17, 2018

Thus, the name of our first podcast pick, is a tribute to that fact. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology. In Ask Amanda About Marketing, Amanda Milligan answers your questions about content marketing and digital PR. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. Don’t go it alone.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Onalytica B2B

SEPTEMBER 27, 2017

We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels. This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing mindset of scaling this to influence your target audience as a whole.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. What about sales?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

Are you working with a team or collaborating with a client? • We've hired you to listen for a few of our clients. One recommendation we put forward when companies inquire about our tools/services pertains to the objectives/questions item on your list, the point about on-going monitoring, and the need to provide historical data.

Social Media 157

Social Media Media Paid Content Work Management 157

Single Grain

JULY 6, 2021

Chief Executive Officers (CEOs), the highest-ranking role in a company, tend to struggle to find the right CMO for their business: a person who can lead from the front, has exceptional knowledge of marketing strategies, can recruit the right candidates for the marketing team or other departments, and has the ability to reach goals consistently.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Sword and the Script | B2B

NOVEMBER 29, 2022

I’ve had a lot of success with content marketing – both personally and professionally over the years. You can build awareness with traditional advertising, PR and even search ads, but you cannot build a subscribed audience with those things alone. If you do PR, you are earning your way into an audience someone else has built.

Paid Content 85

Paid Content B2B Marketing Paid Search Agency Content Marketing 85

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! And I’d like to convince my team as well (though it’s hard when we’re doing project work). Check, check, check, check, and check!

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My Personal Digital PR Philosophy. Most good pitches don’t require a personal relationship.

Class 80

Class Long Tail Marketing Blogger Media 80

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. What would be superb is if I could use an RSS feed to automatically put my new content links into an analytics tool (much like BuzzSumo) that would measure the social engagement of my posts. If that’s true, then we know what our focal points are when we reach out. Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. Equip internal teams and influencers with tools to help programs succeed. Our goal was to drive awareness and demand gen,” Amisha says. “We

Enterprise Management 102

Enterprise Management Work Management Marketing Management Software 102

Scoop.it

OCTOBER 29, 2020

In our day and age, the currency is attention. We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Why is this person with so much talent unnoticed but this simple video is getting so much attention? Virality is like alchemy.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). Please Support Our Sponsors. Transcription services from our friends at Speechpad.com. Listen Now. The RSS feed is: [link].

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

NOVEMBER 2, 2010

As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. Judging Categories Previous winners How can we help you?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Content Marketing Institute

DECEMBER 24, 2018

While you might assume the mundane “submit” wouldn’t attract a click, you would be wrong based on an experiment conducted by Chris’ team. The team hypothesized that using the word “maven” would convert better because it connected with the audience’s community. They tested three calls to action: “Submit”. Become a maven”. “I I want in”.

Top of Funnel 87

Top of Funnel Content Marketing Planning Click Rate 87

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. Want to see every person that’s tweeted about you or send a Facebook message about you in the last 2 days?

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Webbiquity

FEBRUARY 28, 2017

Combined with the widespread adoption of mobile technologies, enabling corporate professionals to work from pretty much anywhere, at any time (which they are therefore expected to do), the demands on our time feel unprecedented. The personal productivity apps here can help. Personal Organization and Scheduling Apps.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Online Marketing Institute

NOVEMBER 4, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. Don’t go it alone.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40