Reinvent your marketing plan assignment in 10 easy steps


An effective marketing strategy is a must for the success of even the best product of industry. There are two aspects of a marketing plan assignment: marketing strategy and marketing plan. Marketing strategy has to be updated and changes should be made accordingly to reinvent the marketing plan assignment as a whole. Advertising is a part of marketing but has a much wider ambit. Marketing is a process and not an event.

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The Anatomy of a Strategic Demand Marketing Plan – Part 2: The Insight Phase


Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase.

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The 7 Building Blocks of a Solid Content Marketing Plan


Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success.

Plan 159

Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Plan your strategy.

Marketing Planning Software: The Best Options on The Market


If you aim to optimize your campaigns and marketing tactics, you may be aware that you need software. On the other hand, you can look for robust marketing planning software , which offers assistance with automation and integration. Toggl Plan. Content Marketing

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. The phase your industry is in matters and is an indicator of what kind of marketing (and business!) For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? Detail what marketing your competition is doing. Detail what marketing your competition is NOT doing. Marketing Planning analysis b2b marketing plans research

Creating a Marketing Plan for 2019: What to Focus On

Single Grain

Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different factors that can ultimately determine and affect your success. We do things like this quarterly to help us plan for the following year.

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How to Create Your Small Business Marketing Plan


There’s never a bad time to put together a marketing plan , especially if you don’t already have one. A thorough marketing plan is like a helpful guide for your team, and it comes in handy in more ways than one. Need some help planning your marketing this year?

Content Marketing Analysis: Who’s Winning the Master Data Management (MDM) Market 

Marketing Insider Group

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. Those workshops were all meant for the marketers running content marketing for those brands.

B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. By breaking each stage into a digestible and actionable online resource, we aim to equip you with best industry practices, techniques and theoretical knowledge for effective planning. Market Research Overview. The Marketing Audit. Competitor Analysis.

[Interview] How B2B CMOs Manage and Develop Marketing Plans 


We recently published our first issue of Fast CMO magazine and in doing so learned a great deal about how today’s B2B CMOs approach marketing planning. Fast CMO magazine is a compilation of interview stories featuring marketing executives from B2B companies. How to plan properly becomes more important as projects get larger, and we had the opportunity to learn from successful marketing executives here in our latest print edition. Market Share Data.

Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. With that in mind, we’re going to take a closer look at what it takes to put together an effective marketing plan specifically for professional services firms like yours. Marketing Planning Process Defined. Happy planning!

How to optimize your content strategy with a competitive analysis


The idea here is to make the most out of the existing content production gaps in your market niche. Defining who your competitors are in your content strategy goes beyond mapping companies that compete directly for the same market as you. Content Marketing

The Anatomy of a Strategic Demand Marketing Plan – Part 3: The Strategy Phase


Over the past two weeks, we have covered the definition of strategic demand marketing and introduced you to the first phase in our process, the insights phase. It is at this stage that we define the critical customer journey and begin to build the Strategic Demand Marketing Plan. .

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1-Page SWOT Analysis with Action Items

B2B Marketing Traction

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business. So what about the hard part – the analysis? Tweet.

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. By breaking each stage into a digestible and actionable online resource, we aim to equip you with best industry practices, techniques and theoretical knowledge for effective planning. Market Research Overview. The Marketing Audit. Competitor Analysis.

Top 5 Marketing Planning Tips for 2018

Hinge Marketing

Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program. As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. I’ll also provide you with five marketing planning tips to help you stand apart from your competition.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them. One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). Chances are that the top search performers are getting most of the market share.

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

Too many business people jump right into tactics when it comes to marketing. But this is why a lot of marketing – and a lot of businesses – fail. Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse. You’re not going to get where you’re going without the analysis at some point.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

Marketing Insider Group

One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. And finally, I have listed out the free content marketing tools I use for sharing content. Hubspot Marketing Grader.

Living the Dream: A Perfect Marketing Planning Process


In the previous articles in this series, we’ve shared the marketing plan structure that you could use today to improve your marketing right now. Here, we’re going to show you what successful marketing planning requires and what that dream marketing plan really looks like.

Deliver Results With A Search-Driven Marketing Plan

Marketing Insider Group

Why should any marketer consider a search-driven marketing plan? Unfortunately, many marketing plans are built with a few minor modifications to the previous year’s plans and some new buzz words added in. But an analysis of what marketing activities have really worked for many of us in the past will show that something like 80% of what we do is ineffective and does not justify the cost. Search Marketing

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A Content Marketer’s Guide to SWOT Analysis


Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. It also brings back memories of countless strategic planning engagements with clients and our own executive team over the years. Markets ebb and flow. And how should your content marketing efforts support those efforts? SWOT Analysis Revisited. A SWOT-ing Guide for Content Marketers.


Should your B2B Marketing Plan Include Company Personas?


The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. Developing company personas means understanding companies in our target market beyond superficial attributes like headcount, revenue size, or location. This enables us to understand, segment and target the marketing and sales process far more precisely to the organizations’ needs.

2020 Marketing Planning – powered by Marketing Analytics

B2B Marketing Analytics

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. With our marketing analytics services , we have been enabling our customers to access 2019 (and before) marketing performance data on the fly along with the ability to drill down into the data to discover actionable insights and do what-if analysis for 2020 planning. focus on 1 key area – the campaign planning and execution framework.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

New Incite is available as an outsource resource to manage and direct B2B marketing planning, project implementation, and results tracking. As your B2B CMO for Hire, we conduct regular marketing meetings and advise your staff just as if we were full-time Chief Marketing Officers. The benefit of this outsource service is that you get senior-level marketing expertise and direction at a fraction of the cost of hiring a full-time, senior-level employee. Services.

Plan 100

Build a Customer-Centric Marketing Plan & Culture

A Better Jones

Traditional marketing tactics no longer work like they used to. According to Forbes, the following factors have caused the death of traditional marketing : Brand trust has plummeted to an all-time low. Clearly customers want more, and better, so marketers should be continuously interviewing customers to learn about their needs, goals, and preferences. If your buyer is deeply technical, they’ll look for deeply technical content,” says the Digital Marketing Institute. “If

Your Ultimate Guide to Productive and Informed Content Marketing Planning


With most content marketing campaigns I have come across, there’s one thing in common: Lack of planning. I have to plan and schedule everything months ahead. Here’s how to create a well-informed content marketing plan for as long as one year ahead: 1. Any content marketing planning process always starts with keyword research, and that research is not just for search engine optimization purposes. Put a Rough Plan into a Spreadsheet.

Why Brands Should Mainly Focus on Voice of Customer (VoC) in 2021


Content Marketing Content Planning Content Strategy analysis branding channels communication content customer feedback customer service insights listening marketing planning reviews social media strategy voc voice of customer

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How to Get the CEO to Support Your Next Marketing Plan

B2B Lead Generation

Tweet On the way home from the MarketingSherpa Email Marketing Summit, I caught up with one our clinic coaches, Craig Mullenbach. Attaining executive buy-in and the support that comes with it too often requires intense financial, organizational and behavioral analysis. Identify executive priorities – I realize not every marketer can hold court with the CEO, but, at minimum, you need to understand and speak the CEO’s language. Improved marketing-to-sales expense.

How to Perfect Your Content Workflow


Since there are never enough hours in the day for enterprise marketers, here are a few secrets that can perfect your content workflow, giving you more time to do what you're probably being paid to do, create amazing content.

Does Your Plan Enable You to Seize Growth Opportunities?

Measure Up Marketing

Read on to learn more about growth opportunities, including: The importance of organizational and Marketing alignment. The three criteria to evaluate when doing your Marketing plan self-assessment below. Pursuing new markets with an existing solution and/or service.

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How to Design a B2B SaaS Marketing plan


When one thinks about how to market to a software company, it seems like a colossal task. One may be confused about where, to begin with, to design a B2B SaaS marketing plan. What is a B2B SaaS Marketing Plan? Steps to Design a B2b SaaS marketing plan.

Don’t Ignore Your Rivals: Competitor Analysis Metrics That Matter

Content Standard

So instead of ignoring industry players, marketers should do the complete opposite. Really look at what your rivals are doing through competitive analysis and get familiar with which metrics matter , which don’t, and why. Here are some ways to build a competitive intelligence strategy that’s as valuable as your original and ongoing market research. Creating a Competitor Analysis Plan. Content Strategy Marketing

Better B2B Marketing Strategies: Marketing Plan Ideas


A dozen practical ideas and B2B marketing strategies for your B2B marketing plan including planning by objectives, generating awareness, acquiring prospects, nurturing prospects, and qualifying sales leads in order to get better results. Planning Your Marketing By Objectives. Get better results by prioritizing measureable marketing objectives and B2B marketing strategies and using them to identify gaps and opportunities in your plan.

Plan 40

7 Ways to Build a Winning B2B Marketing Plan for 2021

ATAK Interactive

We get to evaluate how our 2020 was fulfilled relative to how we forecasted it while also developing the strategic plans for 2021 that will get us where we want to be this time next year. The key to good strategic planning, however, is setting your “follow-through” up for success.

7 Ways to Build a Winning B2B Marketing Plan for 2020

ATAK Interactive

We get to evaluate how our 2019 was fulfilled relative to how we forecasted it while also developing the strategic plans for 2020 that will get us where we want to be this time next year. The key to good strategic planning, however, is setting your “follow-through” up for success.