Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. What is artificial intelligence and how is it being used in B2B marketing? The impact of AI in Digital Marketing.

Marketing AI 109

Marketing AI Marketing & Strategy Regression Network 109

TrueInfluence

APRIL 7, 2021

The ability to identify buyers engaging with your brand or with a topic relevant to your solutions is high on every marketer’s wish list. The more you know about B2B buyers, the more you can strategically target your selling and go-to-market activities to them. . Marketing Cloud

Multivariate 87

Multivariate Marketing AI Analysis Regression 87

Aberdeen HCM Essentials

DECEMBER 3, 2019

At the forefront of that innovation is AI. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. AI analytics is dynamic. AI analytics answers “why” and “how.”.

Marketing AI 71

Marketing AI Analytics Differences Regression 71

TrueInfluence

MARCH 1, 2021

AI in B2B marketing breaks new ground practically every day. How is Artificial Intelligence (AI) helping your B2B brand? Some marketers may not even realize the extent to which AI is already in play in their organizations. AI Needs A1 Data.

Marketing AI 105

Marketing AI Marketing & Strategy Regression Intent Signal 105

Single Grain

JULY 25, 2019

With the rise of Big Data and Artificial Intelligence, marketers have more powerful analytics tools at their disposal than ever before. Data-backed customer insights can be used to enhance marketing efforts at every stage of the funnel, and one of the most effective tactics is using predictive analytics. What Is Predictive Marketing Analytics? Part 1: 8 Use Cases for Predictive Marketing Analytics. Optimization of Marketing Campaigns.

Marketing AI 75

Marketing AI Analytics Churn Rate Marketing & Strategy 75

QuanticMind

APRIL 6, 2018

A Beginner’s Guide to Machine Learning and Artificial Intelligence. But as we noted on this very blog, 97% of marketing influencers are predicting machine learning is the future of marketing. Furthermore, annual conferences dedicated to either machine learning or AI have now swelled to 243. Alex defines machine learning as the “development, analysis, and application of algorithms that enable machines to make predictions and/or better understand data.”.

Marketing AI 40

Marketing AI Regression Spam Cross-Sell 40

Martech Advisor

APRIL 22, 2020

What is Marketing Intelligence? Why Is Marketing Intelligence Important and Who Needs It? Marketing Intelligence Best Practices and Tools. What is Marketing Intelligence? Marketing Intelligence is a subset of Business Intelligence.

Best Practice 91

Best Practice Case Regression Marketing Automation Services 91

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget.

Allocate 52

Allocate Budget Marketing & Strategy Regression 52

RockContent

SEPTEMBER 10, 2020

Actually, the fact that one of the main applications is artificial intelligence means that companies are already learning to adopt the language to make better decisions and achieve results that are aligned with business goals. Analysis of internal links.

Marketing & Strategy 165

Marketing & Strategy SEO Automation Strategy 165

ClickZ

JULY 18, 2019

The report highlights three of the most important areas they weighed: Impactful experience, specifically driven by search, personalization , promotions, and AI-infused analytics. Operational efficiency, looking at if the platform lets users easily upgrade versions with no recoding and minimal regression testing. in AI and machine learning. in sales channel support and product vision as well, while Salesforce scored higher in personalization and business intelligence. .

Forrester 49

Forrester B2C Elasticity Regression 49

Valasys

JULY 15, 2021

Inside the organizations, the employees, marketing team, vendors, supply chains, and finance teams generate an abundance of data. All these analytical processes use statistical analysis methods like regression and clustering.

Analytics 52

Analytics Regression Marketing AI Correlation 52

TrueInfluence

JULY 9, 2019

Marketers gain a competitive advantage when empowered by intent signals and find it easy to position themselves positively long before competitors are aware or involved. Intent signals help marketers get closer to the thoughts, wants, and needs of their target prospects. The lack of action by some B2B marketers represents a potential windfall for others. In a nutshell, what does all this technology and analytic wizardry really mean for the marketer?

Intent Signal 69

Intent Signal Intent Regression Marketing AI 69

TrueInfluence

NOVEMBER 10, 2021

Besides publishers, user data for their advertising and marketing campaigns. Why Are Google, Facebook, and Amazon Dominant In the Ad Market? On a similar note, why do you think major companies like Google, Facebook, and Amazon are leaders in the ad market?

Regression 52

Regression Amazon Industry Emarketing 52

Data Cleaning/CRM Appending

DECEMBER 5, 2019

Their expertise to process the available data as this can help them to decipher age-old questions that make or break them: How to know the customers better. How to understand the market, its gaps, challenges and issues? How to become the solution and not a part of the problem?

Regression 52

Regression Forecast Bundling Spam 52