Launch Marketing

APRIL 18, 2018

By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator ( Walker study ). Welcome the good, the bad and even the ugly feedback as an opportunity and stay of the mindset that customer perceptions matter more than your personal feelings and opinions.

Brand Identity 48

Brand Identity Branding Work Management Marketing Management 48

Valasys

JULY 15, 2021

Any marketing strategy derives its strength from a company’s value proposition, which consists of its main strengths and differentiators against competitors. Provide a medium for your customers to voice their opinions. Determine your value proposition. Here’s what it will look like: Image Source.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Eric Mower + Associates

NOVEMBER 20, 2018

Commoditization is the enemy of differentiation. Confusion is different, but related, because meaningful differentiation among brands becomes so difficult given a plethora of choices. Sure, we found that they had definite opinions about brands, products and their jobs. It’s one thing for the customer to have three choices.

Work Management 42

Work Management Marketing Management Differentiation Customer Satisfaction 42

Hinge Marketing

AUGUST 23, 2017

Typically, the research process consists of two parts: data collection and analysis. In this approach, researchers talk directly with people to gather their experiences and opinions about your business, product or other aspects of the marketplace. Uncover your differentiators. Let’s start with data collection. Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

ClearVoice

MARCH 19, 2021

Beyond that, it’s consumer familiarity with the brand’s products and the category it’s in, and being able to differentiate the brand from others like it. They don’t have any opinions about it, don’t realize it exists — so certainly they won’t think to buy it. This is the first level of brand awareness. From the brand POV.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Social Listening vs. Social Monitoring.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Convert

MAY 31, 2022

Your unique selling proposition (USP) is the main selling angle and your biggest differentiator. Finding your USP: Radical Differentiation. Louise Grenier , Creator of Stand The F**k Out , an 8-week high intensity workshop, advocates for radical differentiation. A high level SWOT analysis. Collecting VoC Data.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Hubspot

OCTOBER 28, 2013

What kind of values and opinions do they have? You may consider a survey after doing some in-house data analysis that provokes some follow-up questions on the data you analyzed. Focus Groups or Group Interviews. But there’s another component needed to really understand your buyer. What’s their lifestyle like?

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? Here’s how to automate Google reviews in three simple steps: Find the right app Do your research and pick an app that offers all the necessary features, like AI-powered replies, sentiment analysis and smart alerts.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Google 84

Sprout Social

JANUARY 20, 2021

Differentiate themselves from competitors. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. This is why B2B market research is critical.

Work Management 113

Work Management Marketing Management Research B2B Marketing 113

Hinge Marketing

APRIL 15, 2020

Their analysis of their target market research reveals that both consulting firms and engineering firms are good target markets for their software. They may continue their research and analysis and learn that within the consulting firm market, the mid-sized firms are the best market segment for their offerings. Target Market Analysis.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Martech Advisor

FEBRUARY 5, 2020

Voice of the Customer converts raw feedback and opinions into action points for your marketing strategy. While NPS offers a bird’s eye view of the Voice of the Customer, methodologies like focus group analysis and contact center data give you more granular insights.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

DECEMBER 27, 2012

With a broadly known slogan, “Tapped From the Rockies,” one of Coors' biggest brand differentiations was the freshness of the water used in its beers' brewing process. Opinions will undoubtedly abound on the topic, particularly in a company that's passionate about the products it releases. And it’s not that Coors water wasn’t any good.

Product 28

Product Peer-to-peer Differentiation Hubspot 28

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions. Buyer personas A representation of your target customer based on data.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions. Buyer personas A representation of your target customer based on data.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84