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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. Segment Creation is designed to help retailers improve targeting and personalization using GenAI prompts, with data from inside the user’s Data Cloud instance.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Additionally, explore incorporating emerging brands into your product assortments to appeal to diverse customer segments and foster loyalty. Source ) U.S.

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Personalization, segmentation, testing: How email marketers can use AI

ClickZ

Many marketers hear “AI” and think about chatbots or massive tech companies with seemingly unlimited resources: IBM Watson, Amazon Alexa, Netflix’s extraordinarily sophisticated recommendation engine. More sophisticated segmentation. Determining those segments historically involved manually weeding through data.

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14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

PTG’s eBook lists several features that an ecommerce platform provides retailers to help improve shopper experience including multi-language websites, creating customer groups, and adding Amazon and Google payment gateways. Product-focused features — The heart of any good online shopping experience is the merchandise.

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How Leilo is using technology to create a new category

Martech

A brand in a new category can’t simply tap into pre-established segments, they have to discover and connect with their own. The product is also available through direct-to-consumer through Leilo’s website and on Amazon. Signage for Leilo includes point-of-sale, merchandising and tickets that the brand can give away in special offers.

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What’s Missing From Your Omnichannel Strategy?

Convince & Convert

Whether they’re doing research or purchasing an item, customers could use a smartphone, tablet, or computer, or they may walk into a store. Instruct them to look for factors that may cause people to give up without making purchases or cause them to become frustrated and not return. Purchasing items. Submitting requests for help.

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6 Techniques on How to Monetize Your Podcasts

Martech Advisor

Alternatively, you can earn a percentage of ad-driven sales by taking part in a pre-existing affiliate marketing program such as the Amazon Affiliate Program or Blubrry Affiliate Program. Live Shows and Branded Merchandise.