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The latest marketplace updates you should know

ClickZ

Source ) In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy and operations. Amazon’s biggest Prime Day Sale ever with $ 12.7 Actionable advice With a surge in U.S.

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Marketing Automation: What it is and How to Use it to Drive B2B Sales

Lead Forensics

Amazon continues to be a leading light in this field, showing how marketing automation can help turn a company into a slick selling machine. It basically does as its name would suggest – it offers a way to automate key marketing tasks so they happen automatically, depending on certain conditions being met.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

In microeconomics terms, there are two types of scarcity: absolute and relative. Lack of clean air and good climate conditions aren’t going to create an immediate economic problem. But discounted iPhones sold only during a 2-day Amazon Prime Day sale have buyers clawing for them like there’s no tomorrow. Here’s another example.

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Scanning the faces that scan the mobile screens

Martech

If the page view sparks the right emotion, then that viewer could be turned into a lead. Then there is online shopping, for example on Amazon. It has had to work on adjusting its face-reading app to work in low-light conditions while remaining accurate, Kalehoff pointed out. But which emotion can do that? Get MarTech!

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Corporate Purpose Becoming a Prerequisite for Recovery

Biznology

There are two emerging imperatives for business recovery that directly draw on the purpose movement: Ensuring the well-being of employees Taking a long-term perspective that broadens the definition of stakeholders well beyond shareholders. Those who get it right have a chance at building a sustainable recovery.

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The email marketer’s guide to effective marketing automation

Martech

They’re tied to a customer’s action and deliver value that should lead to a conversion. 3 categories of marketing automation: Transactional, triggers and journeys Admit it: email marketers are brilliant at using terms that have either lost their original meaning or mean different things for different people in different circumstances.

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AI and Marketing Relationship Status: It’s Complicated

Litmus

Today, modern, innovative marketers are leading the charge in evaluating a potential long-term relationship with AI to empower their businesses to be more competitive and boost performance. Meaning—they can automatically increase spending under high-performance conditions and drop spending back if campaign performance lags.