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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Facebook Audience Metrics Facebook audience metrics give you an in-depth insight into the age, gender, location, and language of your followers, fans, and the people that you have reached. Age and Gender Demographics The age and gender demographics metrics are a great way to zero down on your relevant audience.

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Why we care about video advertising

Martech

YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics. Is being watched by people of the age, race, gender, and geographical demographic that it was made to target. However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis.

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Best practices for third-party data

Choozle

If we look at the available third-party data segments available to target someone between the ages of 35-44, you’ll see that different data providers have vastly different potential reach. Most pricing will be based on CPM price or the cost per thousand views or impressions. CPM to a little over $50.00

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

Bring demographics into the mix and the gulf between the two platforms grows even wider. Facebook skews younger , with more than 90% of 18-29 year old internet users registered to the platform, whereas LinkedIn has only signed up 28% of that age cohort. In addition, Facebook is by far the more mature advertising network.

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A Brief History of Facebook Marketing

Content Standard

My dad’s ladder incident only further solidified this for me, and reiterated how wide-reaching Facebook is in terms of age demographics. In fact, over 63 percent of internet users in each age demographic, with the exception of the 65+ age group, uses the platform. Facebook Pages.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

Facebook segments the options by demographics, interests, and behavior. Here’s a list of all the targeting options: Demographic Data. Residential Profiles. With 500 million daily active users , and 64% of their users aged 18-29 , Instagram is the best platform for attracting the attention of millennials and Gen Z’ers.

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Connected TV buying for special events | choozlechat ep. #16

Choozle

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports?

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