Remove Cost Per Click Remove Cost Per Thousand Remove Demographics Remove Profiling
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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Age and Gender Demographics The age and gender demographics metrics are a great way to zero down on your relevant audience. Alternatively, you can also check your audience demographics on SocialPilot’s Facebook analytic page. This traffic can be coming from visitors clicking on your profile, posts, and shared posts.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

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Why we care about adtech: The complete guide

Martech

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

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12 Facebook video metrics brands need to benchmark right now

Sprout Social

It counts engagement actions like reactions, sticker interactions, swipe-up actions, profile taps, replies and shares. Viewer demographics information like top location and top audience can help you learn more about your target audience. Plus, you can also view the number of clicks and web conversions generated from your ads.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

Bring demographics into the mix and the gulf between the two platforms grows even wider. The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

The Facebook audit is divided into four parts: Profile and branding. Facebook profile and branding audit. In this part, we take a look at your profile. Looking at your profile and branding is all about that first impression. Profile completion. Once you’ve reviewed your profile, head to the Settings menu.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

There’s no shortage of guides out there telling you how to optimize your LinkedIn profile and pages to drive clicks to your company website, but that’s not nearly enough. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.