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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” The long tail of blogger outreach.

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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? – Lower cost. – Highly targeted.

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Earned-media micro-influencer marketing primer

Biznology

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. Now there’s micro-influencer marketing. That’s not over. It’s not. All for value for value. This is pretty normal.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

So we focus on reaching the long-tail. These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram. Now there’s micro-influencer marketing. That’s not over. This is pretty normal.

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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

They doubled down on brand awareness by delivering a total of 340,000 display ads to past visitors and serving varied messaging in their Google Adwords campaign to re-capture 1,419 visitors in just three months. Sales teams not only count on us to create demand but to sustain it. Take a look at this Monday.com ad.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”. SEO Click To Tweet.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If you run longer tests , you can also learn how a specific keyword's demand fluctuates from month to month, which will help you set more accurate expectations with your SEO team. Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines.

PPC 101