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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? – Lower cost. – Highly targeted.

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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

Retargeting is a powerful form of PPC advertising that leverages tracking technology to identify individuals who have previously engaged with your brand in some way and serves them ads on a variety of platforms to try to re-engage them. Sales teams not only count on us to create demand but to sustain it. What Is Retargeting, Really?

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

This is why Google has become a modern day casino for advertisers. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Meanwhile, advertisers are off the mark. They're broad match bidding on terms containing "restaurant.".

PPC 101
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How to Make the Most of Your Paid Content Promotion on Facebook

Content Marketing Institute

Competition doesn’t directly dictate pricing on AdWords. Picture your Facebook sales funnel. Multiply those cost savings across your funnel and we’re talking night vs. day. based potential leads for a top-of-the-funnel audience. A standard ‘featured’ blog post image most people use for top-of-funnel content ads.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

These two reasons are not directly related to PPC platforms but where there is less demand, there are more players fighting to serve that demand, pushing PPC prices sky high. Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data.

PPC 59
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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Facebook advertising, Twitter advertising, LinkedIn advertising, etc. And found that invariably they were getting really serious about social media advertising.

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Ranking the Keyword Value of 180 Series C Software Companies

Directive Agency

In the B2B marketing space, a great deal of time and resources are dedicated to long term campaigns designed on growing ROI over time. These longer-timeline projects include strategies like brand building, demand generation, public relations, content marketing, and many more. Now, long-tail keywords can be very valuable.