Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

Marketing AI 156

Marketing AI Adwords Account Based Marketing ABM 156

Convert

NOVEMBER 8, 2022

These two reasons are not directly related to PPC platforms but where there is less demand, there are more players fighting to serve that demand, pushing PPC prices sky high. CPL or CPC depending on your business model is optimized using A/B testing on Ad Copy, or Audiences. Focus on Long-Tail Keywords.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Hubspot

MARCH 10, 2016

24) Cost-per-Lead (CPL). 54) Long-Tail Keyword. A long-tail keyword is a very targeted search phrase that contains three or more words. Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube. Learn more here.). 25) Crowdsourced Content. Learn more here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28