Martech Advisor

AUGUST 28, 2019

In this article, we unpack why storytelling matters so much in technology marketing, and look at some examples of storytelling done right, shares, Ann Sung Ruckstuhl, Senior Vice President and Chief Marketing Officer of Unisys. short—through storytelling. ” Storytelling matters even more to technology marketers.

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Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. But now, outside of Super Bowl Sunday, timing is everything in advertising. But now, outside of Super Bowl Sunday, timing is everything in advertising. That’s where third-party intent data can come into play for digital advertisers.

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Outgrow

MAY 28, 2020

Top 15 Advertising Agencies in the Middle East. This blog lists the best advertising agencies in the Middle East. For the past few weeks, we have been covering the best advertising and content marketing agencies in various parts of the USA and Europe. Sarmady is one of the finest online advertising companies in Egypt.

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Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

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Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens. The Telly Awards is the premier award honoring video and television across all screens.

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Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice. Bhutan Tourist Board: The power of research.

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Kaon

AUGUST 1, 2018

Each of these companies has asked Kaon to create, deploy and maintain a diverse range of advanced digital solutions that will include virtual 3D product tours , interactive storytelling and AR/VR applications. Advertisements.

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Content Standard

APRIL 6, 2017

Among that group is a brand executive overseeing digital storytelling strategies for an enterprise organization. Storytelling has emerged as a way to deepen fan interest, and this narrative focus goes well beyond the on-field activity of a team. Image attribution: Sam Howzit. Too Much Content? No Such Thing.

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Vidyard

JUNE 8, 2020

Telly Award Winners Tell Great Stories ”Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards.

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Digilant

APRIL 25, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 5: The Future of Advanced TV In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. Stay tuned for more.

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Zoominfo

JUNE 25, 2018

6 out of 10 people prefer online video platforms like YouTube to live television. Brand story videos: Brand storytelling has become increasingly important in the B2B space. Explore YouTube advertising. YouTube is the third most visited site in the world after Google and Facebook.

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Spiralytics

MARCH 13, 2024

On top of this, she is also a model for bikinis and is the face of JAG Jeans, with advertisements showcasing the JAG Ivana Jeans. Her infectious energy, witty humor, and candid storytelling have inspired laughter and joy with every video. Ivana Alawi (@IvanaAlawi) – 17.4 Alex Gonzaga Official (@AlexGonzagaOfficial) 13.5

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Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

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Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

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Content Standard

NOVEMBER 4, 2016

Nearly 60 years ago, in a small Pennsylvanian suburb forty minutes away from Philadelphia, my father was growing up without a television in his home. Up to today, advertising has largely relied on the same, singular approach for getting people to buy: grab attention, incite interest, and tell the viewer where to go next.

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Content Standard

SEPTEMBER 1, 2016

In the 1960s, Lost in Space captured the imaginations of families across the country through television and spin-off writing, long before the rise of digital storytelling. The post What No Man’s Sky Teaches Us about Digital Storytelling appeared first on The Content Standard by Skyword.

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Content Standard

OCTOBER 19, 2015

Advertisements. It has become commonplace to dismiss traditional advertising channels—the newspapers, radio, and television ads that some have relegated to prime-time drama and period relics in museums. Storytelling, Not Incentives, As the New Authority. So what does this mean for marketers?

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Content Standard

AUGUST 6, 2015

The Fall of Interrupt Advertising. Well, this year brands will spend an estimated $574 billion dollars on interrupt advertising , according to eMarketer. And when it does, brand marketers will shift an increasingly large chunk of their $600B marketing budgets to sustainable storytelling. Why Brand Storytelling Is Different.

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Marketing Insider Group

JANUARY 21, 2015

Consider that, as consumers, we largely don’t answer cold calls, watch television ads, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques of any kind. Their response is to get back to what they do best: creativity, design and storytelling. So it all comes back to storytelling.

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Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Zoominfo

APRIL 9, 2019

6 out of 10 people prefer online video platforms like YouTube to live television. Brand story videos: Brand storytelling has become increasingly important in the B2B space. Explore YouTube advertising. YouTube is the third most visited site in the world after Google and Facebook.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

DivvyHQ

FEBRUARY 21, 2019

His public television show inspired and enchanted multiple generations of children, for one primary reason: Rogers knew how to connect with his audience. The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. And then there is the flip side: advertising done wrong. And we had fun doing it.'”

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KoMarketing Associates

SEPTEMBER 29, 2017

No amount of branding and storytelling can fix a product or service that is lacking; however, branding can make all the difference in standing out from the competition. Brené Brown (Researcher and Storyteller). We live in a world where we can stream our favorite television shows with no commercials on Netflix, Hulu, HBO GO, etc.

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B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

To an advertiser, this is obviously unwanted behavior. For years, journalists have been crafting stories—in newspapers, magazines, television, and the internet—that readers actually want to see. Your job as a storyteller is to intrigue the reader. So what can the successful content marketer learn from journalists?

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Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Biznology

DECEMBER 12, 2013

Krasinski told the New York Times that this is all great because “it gives actors, writers and directors a ‘bite-size’ creative outlet in addition to longer-form content like movies and television shows.”. Recently, the FTC warned advertisers that it would “vigorously enforce its rules against misleading advertising.”

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Content Standard

FEBRUARY 27, 2018

In fact, compelling brand storytelling can be edgy, and it can help you differentiate your brand from the competition in positive ways. For decades, Bernie & Phyl’s television commercials featured the founders and a jingle familiar to most New Englanders: “Quality, comfort and price—that’s nice!”

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Content Marketing Institute

MAY 9, 2018

He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Great storytelling also relies on some sort of conflict, ideally embodied in an antagonist.

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Content Standard

SEPTEMBER 2, 2016

With its landmark deal with the NFL, Twitter’s livestreaming platform is shaping up to bear close resemblance to traditional television formats. Already a proven destination for mobile video, Snapchat’s advantage lies at an intersection of two key strengths: storytelling and video.

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Content Standard

NOVEMBER 9, 2015

million in advertising revenue. Because of competition from online streaming, live television is now the most reliable way for networks to bring in viewers that advertisers can market to. Considering the league has never gone outside of its television partners, this was a bold move. Will Netflix or Hulu follow suit?

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Content Standard

NOVEMBER 9, 2015

million in advertising revenue. Because of competition from online streaming, live television is now the most reliable way for networks to bring in viewers that advertisers can market to. Considering the league has never gone outside of its television partners, this was a bold move. Will Netflix or Hulu follow suit?

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Content Standard

DECEMBER 8, 2016

Traditional marketing teams may still see digital as an augmentation of their traditional, broadcast-advertising-based pitches, just another tactic to add on to an existing, top-down plan. The explosion of digital marketing tools has allowed for an explosion of storytelling opportunities across content types and platforms.

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Huptech Web

APRIL 14, 2023

For example, a company may use targeted advertising to create more brand awareness and draw more people to their website, which can result in more sales and conversions. For example, Coca-Cola has maintained brand loyalty through its extensive branding activities, including television commercials, billboards, and sponsored events.

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Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Geico has long been recognized as a big player in advertising. there was product placement.

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seo.co

JANUARY 26, 2022

And back before there was radio and television. And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. As the story unfolds, your brain waves actually start synchronizing with those of the storyteller.

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Storytelling Brand Identity Branding Case Studies 97

Brandpoint

JANUARY 26, 2024

Sponsored content and native advertising are forms of paid media strategies that fit the form and function of the surrounding editorial content on a webpage. However, the main difference is that native advertising is more like a traditional ad and sponsored content is more like a media placement. Why would you use native advertising?

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Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Andy interviewed Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, who uses social data to influence his screenwriting. story ( Data-Driven Creative ).

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