ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. Tracking content ROI allows you to evaluate the effectiveness of your campaigns.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

Top Rank Marketing

NOVEMBER 9, 2023

There’s no question that SEO delivers a return on investment. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it?

Lead Scoring 132

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 132

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Optinmonster

MARCH 21, 2024

Unlike traditional advertising, which casts a wide net hoping to catch anyone in its radius, retargeting is akin to fishing with a spear, targeting individuals who have already entered your ecosystem. Step 2: Create a Remarketing Tag Once your audience is defined, creating a remarketing tag within Google Ads is next.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are judged by results and the decisions we make about where to invest to get the highest return. Measuring the ROI on social media is easy once you know what you’re looking for. We are here to drive revenue.

Social Media 174

Social Media ROI Media Brand Identity 174

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Display 52

Display Marketing Analytics Tools Advertisements Advertising 52

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. Limitations and Challenges Traditional advertising includes the following challenges and limitations.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Display 45

Display Marketing Analytics Tools Advertisements Advertising 45

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts. Align your social media activities with your overall marketing strategy.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

SalesGrape

NOVEMBER 3, 2023

Social media lead generation refers to the process of attracting and converting potential customers through strategic marketing efforts on these platforms. Moreover, social media allows for precise targeting capabilities that traditional advertising methods lack. According to Statista , there were 4.33 billion by 2025.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Huptech Web

SEPTEMBER 22, 2023

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Running a marketing campaign, you want to know which ads or links bring you the most customers. So, let’s get started!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. Additionally, ROI stats are vital to getting board-level buy-in.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. Free SEO analytics reports are available from Google Analytics.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Albacross

MARCH 19, 2018

A lot of marketers struggle to evaluate their account-based marketing campaigns. The fact that individual accounts are targeted, rather than large markets or niches, means that a slightly different approach is required. The account-based marketing “funnel”. click-through-rate is a good benchmark.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

SalesIntel

MAY 5, 2021

B2B remarketing is one of the most critical methods for increasing the ROI of your paid advertising budget. Marketing and sales have a lack of awareness about these opportunities and don’t know how to identify and chase them. Here’s when re-marketing plays a vital role. Update Your Privacy Policy. Because…. …

Sales Qualified Leads 52

Sales Qualified Leads ROI Privacy Policies Lead Scoring 52

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Hinge Marketing

NOVEMBER 18, 2014

As the end of the year approaches, many professional services firms will ask “what is the return on investment for my marketing expenditures?” ” However, the ROI for traditional marketing investments is notoriously difficult to measure. It starts with content. Content downloads.

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. 1) Your Own Marketing Sucks. So why the hell would a company hire an agency that doesn't prioritize their own marketing? 9 Reasons Your Retainers Aren't Bigger.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

Convert

JANUARY 19, 2022

These brands sit at the top of their categories, enjoying greater market share and sales. It also disproportionately affects their ad campaign ROI. But the other factor in your control—the creative and copy—can multiply your advertising ROI by 12x. Which brand do you think of when you hear “athletic wear?”.

Product 52

Product Optimization Tips Paid Search Agency 52

Directive Agency

FEBRUARY 28, 2022

However, with a lack of the following resources, this becomes a Sisyphean task doomed to wasted advertising spend and frustration. Marketing Attribution and Data Hygiene. Well, marketing without proper data hygiene and attribution is nearly impossible. Would you drive your car in the dark without turning on your headlights?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

Terminus

AUGUST 2, 2017

One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based marketing , or ABM. Terminus is an account-based marketing software company , so it’s not as if we don’t have a stake in the game. Programmatic ABM. Bolt-On ABM.

Account Based Marketing 31

Account Based Marketing Marketing Automation Services Budget Programs Lead Ranking 31

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Salesforce Marketing Cloud

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Heinz Marketing

MAY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing In the first part of this three-part series, I talked about the basics of marketing attribution and its ability to provide insights into the customer journey. Are you looking to optimize marketing spend, understand customer journeys, or improve campaign effectiveness?

Marketing Attribution 104

Marketing Attribution Multi-Touch Attribution Cost per Acquisition Allocation 104

Navigate the Channel

DECEMBER 6, 2022

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. You could search with generic words on Google, Yahoo!

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

BenchmarkONE

JULY 5, 2019

Showing your clients the return on investment of your service offering is the single most important thing the best marketing agencies do to thrive. Turning your client’s investment into revenue isn’t a magic trick – it’s part art, and part science. How to Calculate Marketing ROI. Marketing Investment.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 98

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important. Defining success.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? Go-to-Market Strategy Template and Examples.

Sales Management 96

Sales Management Paid Content Top of Funnel Lead Ranking 96

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Related Content: Retargeting 101: Why It’s Essential for Any Marketing Funnel.

Paid Content 110

Paid Content Facebook Campaigns Conversion 110

Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Central to this model is the PPC funnel — a powerful framework that guides potential customers from their first click on an ad to the final stage of making a purchase.

Top of Funnel 52

Top of Funnel PPC Tactics Advertising Funnels 52

Single Grain

AUGUST 24, 2023

In recent years, there’s been a noticeable change in how we think of chief marketing officer jobs across various industries. The traditional role of a CMO, once solely focused on marketing strategies and campaigns, is undergoing a significant transformation. It throws into question a few things. We’ll discuss it all in this post.

CMO 52

CMO Planning Marketing Analytics Tools Marketing & Strategy 52