Goodish Agency

AUGUST 5, 2021

landing page, Facebook ad, or email campaign) affect your conversion rates? A growth marketer or growth marketing agency recognize that there are 3 layers to any experimentation: How does the subject at hand ( ie. What’s the right offer or message – how can you deliver your message and UVP best?

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Sharpspring

FEBRUARY 13, 2020

Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Create mobile-ready email campaigns. Optimize your mobile campaign with data. Create Email Campaigns for Mobile. Captivate with mobile video.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Valasys

JANUARY 23, 2020

Videos are an effective way of visual storytelling and serve as an excellent medium to engage with the audiences. Interact with your prospects on the Social Media channels: Social Media Channels are not only effective to promote your brand vision but also serve as an effective medium to engage with your prospects in real-time.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Sharpspring

FEBRUARY 13, 2020

Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Create mobile-ready email campaigns. Optimize your mobile campaign with data. Create Email Campaigns for Mobile. Captivate with mobile video.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Content Standard

JANUARY 20, 2017

Yesterday morning, Christine Spratt returned to work after a two-week vacation, with a medium latté (skim, no sugar) in hand. Since she was the first one into the office (per usual), she set some light music to play on her computer and logged in to summit the mountain of emails that her inbox had become. Emails With Story and Heart.

Email Marketing 40

Email Marketing CMS Development Storytelling Paid Search Agency 40

SendX

MAY 24, 2019

You mostly see CTA’s in the form of a button on a lead gen form or sprinkled throughout a sales page but they can also be used effectively in an email campaign. A CTA usually comes at the end of the email, right after you have given your benefit-laden “spiel”. This can be done through storytelling.

Copywriting 151

Copywriting Tips Template Content 151

Vidyard

FEBRUARY 15, 2022

The Power of Splunk , one of the newest video series, uses engaging visuals and narrative storytelling to clearly explain the problems they solve. It was so impactful for her own prospecting that the marketing team adopted it for broader campaigns.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

sagefrog

NOVEMBER 14, 2023

Extend the value of these longer-form assets with structured email campaigns, recap blogs, and well-designed social media posts. Build Awareness through Podcasts Podcasts are a powerful medium for sharing expertise, storytelling, and connecting with niche audiences.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vidyard

DECEMBER 2, 2014

Video is much more than just a content medium for delivering your message. More than 70% of marketing professionals report that video converts better than any other medium, and adding video to an email campaign can increase the click-through rates by up to 96%. And there is no better storytelling format than video.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 51

Belkins

APRIL 19, 2020

4 pro tips to create emotion-based marketing campaigns. To get you started with emotional storytelling the right way, let’s begin with the basics. For example, let’s say that you need to promote your email marketing automation app for small and medium-sized businesses. Emotions to appeal in B2B marketing.

B2B Sales 64

B2B Sales B2B Marketing Automation Services Paid Search Agency 64

Martech Advisor

DECEMBER 4, 2019

The same will happen if the content of your email is straight-up boring. Here’s what you have to do to compel people to read your emails. Learn More: The Convergence of Storytelling and Personalized Marketing Automation. The first step that will define your whole marketing campaign. Change the medium.

Email Campaigns 97

Email Campaigns Campaigns Content Advertising Mediums 97

Optinmonster

MARCH 13, 2024

Research shows that 68% of people would rather learn about a new product or service from a short video than other mediums. The key differentiator is visual storytelling. Use a character in your video to make your storytelling more effective. Video marketing is a powerful tool that’s growing in popularity.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Optinmonster

JANUARY 14, 2024

Brevo Brevo is a dynamic digital marketing platform, primarily known for its robust email marketing solutions. Originally known as Sendinblue, it has evolved into a comprehensive tool catering to small and medium-sized businesses. It is designed to cater to businesses of various sizes, from small enterprises to larger organizations.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

ClearVoice

SEPTEMBER 17, 2019

As Chase puts it, allowing brands to engage in more meaningful storytelling with content marketing sets them apart from the noise. It helps with every medium — and lasts. As a softer form of advertising, she says this medium goes beyond a quick discount or deal, and provides education, background and well, content. “In

Content Marketing 78

Content Marketing Paid Search Agency Advertising Mediums Content 78

Optinmonster

JANUARY 14, 2024

Brevo Brevo is a dynamic digital marketing platform, primarily known for its robust email marketing solutions. Originally known as Sendinblue, it has evolved into a comprehensive tool catering to small and medium-sized businesses. It is designed to cater to businesses of various sizes, from small enterprises to larger organizations.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Content Standard

AUGUST 29, 2016

“One of the reasons journalists are so successful is they already understand the live medium, and I think brands will have to understand it, too. “Newsletters continue to be the most popular email campaign that marketers send. Storytelling. ” What channels are best for live video, and why?

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Martech Advisor

JANUARY 28, 2020

Bottom-of-the-funnel (BOFU)/Decision Stage: As prospects are zeroing-down on a solution, send out reminders about your offerings through drip email campaigns, free trials, discounts, and consultations. Use Marketing Storytelling. HubSpot has nailed its B2B content strategy by creating content for each stage of the funnel.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. There’s no doubt that writing and storytelling is still an important component, but producing a daily newspaper or monthly magazine requires a lot more resources and skills beyond the act of just writing articles.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Martech Advisor

AUGUST 29, 2019

Rich Media: There is a lot of space for storytelling for e-commerce stories. Once they sign-up to your list or provide their email address during checkout, you can initiate the appropriate email sequence. Here are a few examples of emails that you can send: A welcome sequence (drip email campaign) to new subscribers.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Hubspot

FEBRUARY 21, 2018

Your content team enforces your blog and offers' tone, topic selection, editorial calendar, email campaigns, and search engine optimization (SEO) strategy -- all of which ensure you're connecting with the right type of readers whom you can convert into customers. Here are some suggestions: Creative Assistant (entry-level).

Paid Search Agency 76

Paid Search Agency Work Management Marketing Management Companies 76

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. There’s no doubt that writing and storytelling is still an important component, but producing a daily newspaper or monthly magazine requires a lot more resources and skills beyond the act of just writing articles.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Best served up as useful, educational, and in storytelling form as possible, not salesy. Watch Webinar.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40