The Lead Agency

MAY 18, 2022

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Vidyard

OCTOBER 22, 2013

Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns. Distributing videos beyond YouTube alone ensures you’re getting the most out of the assets you create.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). Successful marketers can learn how to do that,” said Colby Cavanaugh, VP for product marketing at Integrate, a B2B marketing firm. The rules of the game are changing.

Top of Funnel 97

Top of Funnel Ad Building Privacy Opt-out 97

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 87% of marketers say that video has a director and positive impact on sales. So you’re convinced: Video is the future.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Not tofu but rather, content marketing. I keep repeating that the best medium is the blog.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

ClearVoice

APRIL 6, 2021

As digital marketers, our role is to help our clients meet their goals through our expertise and guidance. No matter if you handle email marketing campaigns, write killer copy, develop graphics or crunch the numbers of advertisement buy-in, a conversion path must be on your radar to be successful.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Vidyard

MARCH 23, 2021

Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

ANNUITAS

JANUARY 31, 2013

Enter content marketing. . It’s in the creation and distribution of this buyer-centric content that B2B marketers have the opportunity to influence the purchase decisions of their target buyers. Properly targeted content affects everything from social media promotions to marketing automation campaigns to actually closing deals.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Video is a powerful medium and its value to businesses is only increasing because it is both more convenient and more compelling to digest than text-based content.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. We’re breaking down the benefits and potential pitfalls of both, as well as why you probably want to consider tackling both for content marketing success. In 2019, marketers who prioritized blogging saw a 13X higher ROI than those who didn’t. It can boost ROI.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing? But you can also go one step further and make your customers the star of your video marketing. Create a Content Marketing Funnel. With over 1.9 Use video to tell their story. .

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Oktopost

JULY 30, 2020

Part of the “new normal” forced upon us by the COVID-19 pandemic is the shift to digital channels to maintain business continuity. . It’s easy to see that we are witnessing a golden age of online, digital-only events. Webinars are lectures, presentations, seminars, or workshops hosted online using digital means.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Vidyard

MARCH 23, 2021

Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Marketing Strategy 3.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Social Media 138

Social Media Statistics Video Marketing Social Marketing 138

Content Standard

MARCH 5, 2018

.” Here lies the trouble that many content marketing teams run into today. In an attempt to keep up with the constant demands of regular content schedules, tough KPI goals, and a hyper-competitive marketplace, we quickly settle into systematic and stylistic habits that may not actually be ideal for our marketing efforts.

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. In fact, Forbes outlined that 70% of companies either have a digital transformation strategy in place or are working on one. What are they using – marketing stack or marketing automation?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Digilant

MAY 11, 2023

Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content. Regarding content distribution: measurement currency has evolved with this new consumption format of video.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Content Standard

JULY 9, 2019

Poor old email can get forgotten about — sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. In fact, a creative approach to email marketing is still one of the most valuable strategies a brand can utilize. Email Marketing vs. the Newsletter.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. We’re breaking down the benefits and potential pitfalls of both, as well as why you probably want to consider tackling both for content marketing success. In 2019, marketers who prioritized blogging saw a 13X higher ROI than those who didn’t. It can boost ROI.

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Outbrain

SEPTEMBER 4, 2019

Why should marketing be any different? What are marketing automation platforms? Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. What is marketing automation primarily used for? What are the benefits of marketing automation?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Video is a powerful medium and its value to businesses is only increasing because it is both more convenient and more compelling to digest than text-based content.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Digilant

MAY 11, 2023

Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content. In addition to working with ComScore, iSpot.TV, Videoamp, and 605, to expand on the new growing need for multiple digital + linear currencies.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Winner: Lenovo with agency partner Traction.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Convert

APRIL 7, 2021

We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. To stand out in a crowded market, she positioned herself as a health and fitness professional and teaches people about meditation, pilates-style fitness, and nutrition. You Need a Video Marketing Strategy.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Atomic Reach

MARCH 15, 2019

Digital marketers know how crucial it is to predict user intent whenever possible. When used effectively, content intelligence can reveal numerous useful things to marketers. IBM has an algorithm that delivers superior purchase recommendations compared to six other recommendation engines on the market.

Intent 105

Intent Top of Funnel Marketing AI Content 105

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ? Why Use Marketing Automation Tools ? Best Marketing Automation Solutions for Social Media Marketing.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Two different terms, two different meanings!

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Anyword

MARCH 11, 2020

The publisher can even design touchpoints further down the conversion funnel that are tailored to the reader’s entry point and subsequent articles read. . So why should publishers use paid distribution to build a loyal audience? Paid distribution can be more easily controlled and predicted than purely organic traffic.

Paid Content 53

Paid Content Lead Ranking Cost Per Click Banner Ads 53

Vidyard

MARCH 9, 2015

Yet there are many myths still residing in the minds of marketers. It’s Expensive Incorporating video marketing into your regular, online marketing activities doesn’t have to take a significant chunk of your budget. It’s a pre-funnel, brand awareness tool Video can be so much more than a brand-building tool.

Video Marketing 51

Video Marketing Paid Search Agency Digital Marketing Funnels Advertising Funnels 51

Hubspot

AUGUST 14, 2017

No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. I’ve been in digital media for 12 years. I'm talking about the "pivot to video.". What is pivoting to video? What Is Pivoting to Video?

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Vidyard

DECEMBER 19, 2016

Whether you’re new to video marketing or a seasoned ‘Record’-button pusher , you may have wondered–even worried?–from –from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. Let’s see…. The Attract stage.

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50

Hubspot

MARCH 25, 2020

But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. Did you know that 97% of people learn more about a local company online than any other medium? In this guide, we break down local marketing and a slew of helpful strategies to help you get started.

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76