12 Essential Benchmarks for Understanding The B2B Buyers’ Journey
KoMarketing Associates
DECEMBER 8, 2021
Tracking buyer journey benchmarks throughout the journey helps businesses determine where buyers are falling out of the funnel — and provides key insights into how to keep them on the path to conversion. Unlike consumers, B2B buyers won’t make a purchase on a whim standing in the checkout line. Trials/demos sign ups.
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