Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Especially now that events are more accessible than ever with low-cost or free registration.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

EveryoneSocial

FEBRUARY 15, 2022

There are a million ways you can go about saving money on paid advertising, but I want to focus on the most impactful strategies. Although I’m currently in a B2B marketing role, these paid advertising strategies apply to B2C as well. 6 Ways to Save on Paid Ads. Let’s get right into it. Here’s how to do just that.

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. This kind of marketing should include: Webinars.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. This kind of marketing should include: Webinars.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io ABM is sometimes perceived as a “silver bullet” that replaces all other marketing activities and becomes a standalone go-to-market strategy. Because ABM is just a part of your go-to-market strategy. These are all part of your go-to-market strategy and shouldn’t be replaced by ABM.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Content Marketing Institute

FEBRUARY 2, 2018

Because we write about topics such as advertising in social media, our data from $30 million in monthly spending for Facebook ads gives us a huge advantage in using original data to produce useful content. Editor Ash Read plans the content strategy and edits the content, while I write most of it. Finalizing. LouisSlices @content101?

Process 111

Process Lead Ranking Content Marketing Planning 111

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. What Are Webinars? What Is Webinar Marketing? What Is Webinar Marketing?

Lead Generation 68

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 68

Adobe Experience Cloud Blog

AUGUST 12, 2011

Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Hubspot

JUNE 20, 2018

Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. But not by purchasing email lists -- learn why you should never buy an email list in this post.). Host an online webinar.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Each of these strategies could inspire countless articles, eBooks, and even entire career paths, so the information here serves as a brief introduction. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

MARCH 28, 2012

Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites. 25 Ways to Grow Your Email Marketing List. 1) Create remarkable email content.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. No (except Data.com).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Heinz Marketing

MARCH 11, 2019

For more on ABM insights with Derek and me, check out the on-demand recording of our recent Webinar, Critical Insights from the 2018 State of ABM Survey. If you’re joining us live on the Funnel Media Radio Network, thanks so much for doing so. You didn’t hire an ad agency to help. Thanks for downloading.

Top of Funnel 62

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 62

Optinmonster

APRIL 4, 2024

Before we get into the strategies for generating eCommerce leads, let’s discuss what a lead is, and how you work out who your leads are. For example, eCommerce website leads might: Click on your online ads. Emailing prospects a few times a week can be a great way to keep leads coming in. Visit your website or product pages.

eCommerce 71

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 71

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime?

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime? Pivoting Your Go-To-Market Strategy on a Dime. Todd Berkowitz, Practice Vice President, Gartner.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Each of them shared the latest in strategy development, tactics, solutions, and the tech stack. On a plane home from the MarTech conference in San Francisco back in 2015, Sangram was thinking about the inefficiencies of a traditional leaky B2B lead generation funnel for driving revenue. The concept of a flipped funnel is simple.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Make one of your static infographics interactive by adding in simple animations , click-to-reveals, and potentially a question or two. So what’s the catch? Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. There is no better way to educate leads on your value proposition than webinars. They provide huge amounts of value to your audience, all while positioning you as an authority.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Hubspot

OCTOBER 29, 2012

You can create a workflow with emails tailored to these topics and automatically enter any lead that downloads this ebook into that workflow. You can also trigger a workflow when a lead is added to a certain list. Sending an email. Adding a contact to a list (or removing them). Sending an email notification.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Advertising, even with today’s sophisticated digital ads , can create overexposure.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. Organizations often take the first step toward an integrated marketing strategy only to abandon their strategy just a few months into their efforts when the ROI fails to meet their expectations. Speak at events, webinars, and podcasts.

Paid Content 93

Paid Content CMS Development Lead Ranking Work Management 93

Martech Advisor

JANUARY 22, 2020

As you are working on your content marketing plan for 2020, here are twenty content marketing strategies that span the website, email, social media, and rich media space. Website Content Marketing Strategies. In this section, we’ll look at four content marketing strategies to improve your website experience: 1.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

SnapApp

JULY 7, 2017

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. Orbit Media | Co-Founder/ Strategic Director. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. 8) Bottom of the Funnel. Learn more about how marketers can use APIs here. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. It takes a serious and well-considered startup marketing strategy. Your Startup Marketing Strategy Primer 2. Email Marketing for Startups 3.4.1 Email Marketing Tips for Startups 3.4.2 And of those, few buy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. It takes a serious and well-considered startup marketing strategy. Your Startup Marketing Strategy Primer 2. Email Marketing for Startups 3.4.1 Email Marketing Tips for Startups 3.4.2 And of those, few buy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

LeadSquared

JUNE 22, 2021

I am an avid user of LinkedIn Ads. Any ad specialist worth their salt knows that digital advertising is all about constant testing. Any ad specialist worth their salt knows that digital advertising is all about constant testing. And no strategy is one-size-fits-all. LinkedIn Ads Objectives. So, let’s get started.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). The best SEO strategy is to help Google make humans happy. HubSpot had a remarkable presence at Dreamforce.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28