Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. For instance, when iOS 14.5

ROAS 122

ROAS Social Media Advertising Agencies Advertising 122

Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. That means it’s time to start putting your marketing efforts where they matter most. Display Ads.

Paid Search Agency 341

Paid Search Agency Paid Content Search Marketing Lead Ranking 341

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Yes, it’s an ad.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?

Advertising Agencies 113

Advertising Agencies Cost Per Thousand Advertisements Advertising 113

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.

Paid Content 363

Paid Content ROI Paid Search Agency Media 363

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 318

Paid Content Distribution Cost Per Thousand Cost Per Click 318

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Targeted content campaigns paired with the right channels proved essential to this result. What does this mean for your organization?

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Choozle

AUGUST 5, 2024

Digital advertising has become an indispensable tool for political campaigns, reaching voters, fundraising, and shaping public opinion. As we navigate the complexities of the 2024 election cycle, understanding the nuances of digital advertising is more crucial than ever. Annie: How do you view political digital advertising?

Advertising Agencies 96

Advertising Agencies Advertising Advertisements Television marketing 96

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

Marketing Budget 147

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 147

Marketing Insider Group

OCTOBER 23, 2023

Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. With so much information on the internet these days, it’s not enough to just produce great content anymore.

Paid Search Agency 304

Paid Search Agency Cost Per Click Ads Lead Scoring 304

illumin

JANUARY 16, 2025

Bluesky is the latest social media platform to emerge from a crumbling X (formerly known as Twitter). But while this social endeavor is exciting, it isnt worth advertisers time. The rapidly growing social media platform doesnt support ads; and according to its owners, it never will. billion in advertising revenue.

Advertising Agencies 105

Advertising Agencies Twitter Advertising Advertisements 105

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 351

Stats Advertising Agencies Paid Search Agency Work Management 351

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 246

Paid Content Advertising Agencies Cost Per Thousand Multi-Touch Attribution 246

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. 22 Content Marketing Tools. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Webbiquity

OCTOBER 4, 2022

Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Broadcast media. Sales-generated leads. Outbound calling.

Paid Content 336

Paid Content Paid Search Agency Advertising Agencies Planning 336

WordAgents

APRIL 3, 2025

Content strategy is key to digital marketing success, but how a brand approaches it makes all the difference. Content planning is a proactive, structured approach that prioritizes consistency and SEO optimization. Brands relying on reactive content may struggle with inconsistency, wasted resources, and weak audience retention.

Planning 195

Planning Paid Search Agency Content Custom Publishing 195

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

Social Media 325

Social Media Stats Marketing Report Paid Search Agency 325

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? By working with inbound marketing agency experts and sticking to a consistent long-term strategy, Intermedia has made a major positive impact on both their business and audience. So, the question remains: What can a specialist inbound marketing agency do for you?

Advertising Agencies 298

Advertising Agencies Marketing Agencies 2 Paid Search Agency Inbound Marketing 298

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. In most cases, the agencies are holding the client’s data hostage in hopes of retaining them.

Lock-In 123

Lock-In Marketing Analytics Tools Paid Search Agency Advertising Agencies 123

DAGMAR Marketing

NOVEMBER 11, 2024

By teaming up with a digital marketing agency, you can refresh and refocus your company’s brand-building strategy while also opening the door for long-term growth. Here’s a look at the behind-the-scenes conversations every good digital marketing agency has about its clients. Share what you want to achieve and why.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 86

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Guidelines High Quality Lead 115

Martech

SEPTEMBER 5, 2024

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). There are two business drivers for taking a product-led approach to sales and marketing. The ads offered either a free trial or a demo. Sales teams are expensive. Processing.

Paid Search Agency 121

Paid Search Agency Ads Effectiveness CTR 121

Marketing Insider Group

JANUARY 27, 2025

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Deadlines for marketing collateral.

Event Marketing 162

Event Marketing Allocation Planning Co-Registration 162

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. That’s the process of content amplification, and there are many ways to achieve it. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. Email marketing is another option.

Paid Content 345

Paid Content Tools Paid Search Agency Content 345

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Conversely, it may take you much longer to see the same results based on your content output and focus. Industry and market. Content marketing takes time to work. Traditional marketing costs 62% more than CM. Engagement?

Lead Ranking 363

Lead Ranking Content Marketing Marketing Agencies 2 Planning 363

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. When seeking out a partner, you may think a local firm is the best option. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. Key Takeaways.

Paid Search Agency 363

Paid Search Agency Advertising Agencies Ad Agencies SEO 363

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content.

Brand Identity 124

Brand Identity Branding Effectiveness Content 124

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? When Hopping was at Gartner, just a few years ago, the simple way to grow pipeline was to crank up paid search.

DemandBase 115

DemandBase Account Based Marketing ABM Paid Search Agency 115

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. Consumer comments have (often far) more weight than paid ads. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

Paid Content 352

Paid Content Social Marketing Paid Search Agency Advertising Agencies 352

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 127

Storytelling Marketing Mix Paid Content Word of Mouth 127

Navigate the Channel

MARCH 12, 2025

Marketing an architecture firm presents unique challenges and opportunities. The question ishow do you ensure your firm is the first one they see when they search for solutions? The question ishow do you ensure your firm is the first one they see when they search for solutions? Enter pay-per-click (PPC) advertising.

Paid Content 65

Paid Content Marketing Budget Advertising Agencies Advertising 65

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? Image: CMI.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

Marketing Insider Group

JULY 12, 2021

Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . Digital marketing has, from the beginning, been in a cycle of rapid evolution.

Paid Content 363

Paid Content Paid Search Agency Marketing Agencies 2 Advertising Agencies 363

Martech

APRIL 8, 2025

That is a whole lot of advertising potential, which will only be realized by brands that develop great creative. Lets break down a standout approach to creative from ideation and testing (both themes and ads) to measuring impact. Theyll typically post 30-second ads there. Processing.

Ads 110

Ads Ad Frequency Storytelling CPM 110

Convince & Convert

OCTOBER 9, 2024

Studies show that 77% of employees say AI has added to their workload, largely because organizations haven’t properly prepared them with the education and training they need to integrate these tools effectively. “96% Earned media placements and PR are going to become even more critical as audiences move away from traditional search.

Paid Search Agency 161

Paid Search Agency Work Management Planning Marketing Management 161