Brandpoint

SEPTEMBER 18, 2020

But, fleshing out a plan (and creating content) for this highly visual platform can take a lot of resources. Working with an agency to supplement your Instagram strategy can be a lifesaver for companies who don’t have the time, manpower or capabilities to get the results they want to see.

Advertising Agencies 156

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 156

Bionic

MARCH 27, 2025

Bionic today unveiled new tools that enable you to plan and buy Agentic AI media products. Bionic is the first media planning or buying tool to offer this. 🥇 What Are Agentic AI Media Products? Although a nascent technology, there are already a number of agentic AI media products on the market.

Marketing AI 69

Marketing AI Buy Planning Advertising Agencies 69

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. D-ID launched a new AI-powered marketing suite.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Mobile Advertising Amazon 110

Bionic

DECEMBER 5, 2024

Advance your advertising career with Bionic Academy → a free, online academy with certifications in media planning, media buying, ad ops, media finance, and more. These certifications demonstrate your media planning expertise to potential employers, clients, or your network.

Training 95

Training Media Media Plans Ideal Customer Profiles 95

Orange Owl Blog

APRIL 10, 2025

Performance Marketing Top B2B Performance Marketing Agencies in India in 2025 Vivek Goel April 10, 2025 Share : Table of Contents Introduction In todays competitive digital landscape, B2B brands are rapidly embracing performance marketing as a core strategy to achieve measurable, scalable, and predictable growth.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Bionic

FEBRUARY 21, 2025

Its time to brag As of February 2025: 👉 719 advertising agencies have used Bionic for Agencies to plan and buy $11.1 billion in advertising media through 62,742 media plans. 👉 15,130 ad sales teams have used Bionic for Ad Sales to promote 70,051 advertising programs.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Budget Programs Work Management 52

Martech

DECEMBER 14, 2021

Samsung Ads, a leader in advanced TV advertising, announces the 2022 rollout of its Samsung Onboarding Partner Program. The program will allow marketers access to curated audiences through data partners that include Adobe, Experian, LiveRamp, Merkle and Oracle. More partners are slated to join next year.

Advertising Agencies 105

Advertising Agencies Curation Paid Search Agency Advertising 105

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Enterprises often leave this to agencies or have dedicated in-house staff. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process.

Media Plans 105

Media Plans Planning Content Marketing Paid Search Agency 105

Martech

MARCH 24, 2025

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. Whos leading and whos lagging?

Marketing AI 71

Marketing AI Allocation Paid Search Agency Multi-Touch Attribution 71

Choozle

APRIL 18, 2025

Tentpole Marketing Is Key for Agencies and Brands In advertising, timing isnt everything, its the thing. Cultural moment marketing, also known as tentpole campaigns, event-based advertising, or seasonal media activations, is among the most effective ways to engage large, passionate audiences when theyre most attentive.

Paid Content 52

Paid Content Search Marketing Advertising Agencies Social Marketing 52

Bionic

JULY 27, 2023

When media planning , you can never have enough data. You need data to make the best media buying decisions. You need data to optimize your advertising performance. Unlike other systems, Bionic enables you to customize your media planning platform. Every media cost method. Here’s how to do it.

Media Plans 93

Media Plans Paid Search Agency Advertising Agencies Media 93

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. for digital media technology company Adlook.

Advertising Agencies 129

Advertising Agencies Advertisements Advertising Media 129

Hubspot

APRIL 15, 2020

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. Bionic Media Planning Software.

Media Plans 101

Media Plans Budget Programs Planning Tools 101

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Media Plans 96

Media Plans Marketing AI Training Planning 96

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. You need good data to train your media planning AI. Bionic now makes it easy for you to analyze your media plan data with your favorite AI tools.

Media Plans 97

Media Plans Media ROAS Paid Search Agency 97

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Just yesterday, Digiday reported how Google, Meta, Havas, and Horizon are increasingly focused on, and investing in, AI-powered advertising. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 98

Media Plans Media Advertising Agencies RFP 98

illumin

JULY 16, 2024

The advertising world gets together at the Cannes Lions Festival every year to meet and celebrate the industry’s best and brightest. The Cannes Lions Festival has inspiration around every corner as the marketing community raises its glass to its most creative members. Put creativity first and you’re sure to come out a winner.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Creativity Advertising Benchmark 52

Stevens & Tate

NOVEMBER 21, 2024

(LOMBARD, IL) – Stevens & Tate Marketing has been honored with a W3 Award in the category of Branded Entertainment–Not-for-Profit and a Silver Davey Award in the category of Film/Video-Corporate Image for “ Protecting The People In The Land Of Lincoln ,” the 50th anniversary video created for its client JULIE, Inc.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Video Marketing Cable 52

Bionic

JULY 1, 2023

Bionic just added a couple new shortcuts to help you move around your media plan faster, without using your mouse. Mousing Around Slows You Down When media planning , switching between your mouse and keyboard slows you down. Move Faster with Keyboard Shortcuts Here at Bionic, we’re focused on faster media planning.

Media Plans 89

Media Plans Media Advertising Agencies Paid Search Agency 89

Martech

JANUARY 11, 2023

With digital advertising’s growth powering everything from connected TV platforms, retail media and outdoor advertising, the carbon cost of online advertising has become impossible to ignore. . Advertisers, large and small, are making bold promises to eradicate the industry’s carbon footprint in the next decade.

Advertising Agencies 127

Advertising Agencies Advertisements Advertising Mobile Advertising 127

Martech

AUGUST 23, 2022

announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. What this means for marketers. introduces CTV reach for linear TV advertisers appeared first on MarTech.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Paid Search Agency 98

Bionic

MAY 23, 2023

The main job of media planning is creating a media plan. Sadly, most media planning tools don’t make it easy. AI-Powered Media Recommender In June 2019, we introduced an AI-powered media recommender. In this release, we integrated the AI recommender into the media plan builder user experience.

Media Plans 77

Media Plans Tools Media Advertising Agencies 77

Bionic

NOVEMBER 16, 2023

When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. Clone with the Media Plan Builder The new media plan clone tool is built right into Bionic’s Media Plan Builder Tool.

Media Plans 81

Media Plans Tools Media Paid Search Agency 81

Tomorrow People

AUGUST 10, 2021

Media and data analytics technology provider Telmar has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. We’re putting the product experience front and centre by building everything around the goal of driving trials.

Paid Social Agency 31

Paid Social Agency Lead Generation Social Media Advertising Agencies 31

Top Rank Marketing

MAY 29, 2024

It’s not too hard to see why social media marketing is often associated with the B2C realm. But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more. Do you need an Instagram strategy?

Social Media 100

Social Media Media Plans Planning B2B Thought Leadership 100

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions. channels or messaging) to optimize outreach.

Marketing Attribution 131

Marketing Attribution Marketing Mix Advertising Agencies Paid Search Agency 131

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. However, as updates on the platforms arise, many are unaware of them and how it impacts advertising campaigns. It’s no secret. Ads Manager.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertising 118

Biznology

MAY 1, 2018

Agency, my ass. But in the context of social media and social media marketing, here’s how I break it down. Even if you’re not interested in sales conversions, it’s essential to be able to see and interpret what the impact of your social media marketing campaign is.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

KoMarketing Associates

APRIL 13, 2017

As agency and brand marketers continue to develop video content, research suggests that they are still struggling to provide a better customer experience. Nearly 61 percent stated that it should be the media department’s responsibility, while 59 percent claimed that marketers should take on the role. “It

Paid Search Agency 136

Paid Search Agency Advertising Agencies Video Marketing Planning 136

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). This explosion of options has revolutionized media planning. With so much on the line, advertisers need to get it right.

Advertising Agencies 98

Advertising Agencies Cost Per Thousand Advertising Advertisements 98

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

NuSpark Consulting

MARCH 31, 2012

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. Partner Messages. Typical open rates are 15-25%.

Advertising Agencies 100

Advertising Agencies Cost Per Thousand Twitter Linkedin 100

Bionic

MARCH 21, 2025

With Bionic for Agencies new billing tools, you now have a clear way to: Instantly identify missing bills. The Home Orders Tab provides a complete overview of all invoices across all campaigns and vendors, ensuring full visibility into your agencys financials. View all vendor invoices within a service period.

Work Management 60

Work Management Paid Search Agency Tools Advertising Agencies 60

Martech

APRIL 9, 2025

Also, remember when Snoop Dogg partnered with Symantec (now Norton) to drop a campaign called “Hack is Wack”? What happens if your partner suddenly goes off-brand or off the rails? Celebrity endorsements are losing some credibility as audiences are increasingly skeptical of polished, high-gloss marketing.

Contingency Planning 88

Contingency Planning Peer-to-peer Advertising Agencies Youtube 88

Martech Advisor

APRIL 13, 2020

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. In the face of the COVID-19 pandemic, nearly all advertisers will need to adjust their media plans. How Are Consumers Reacting?

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertising Advertisements 101

Customer Experience Matrix

FEBRUARY 7, 2016

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. So, clearly, 2016 will be The Year of Attribution (as Anna Bager and Joe Laszlo of the Internet Advertising Bureau have already suggested).

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

MARCH 29, 2015

No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. Nothing new here.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100